Amazon Adjust Packaging | Test various combinations with machine learning

Amazon is delivering consumer-ordered goods fairly efficiently, the way the goods are packaged has yet to be improved, and sometimes a huge box is only put into a small item, or multiple packages appear, given the rising cost of shipping and consumer concerns about environmental impact, Amazon tries to tailor the packaging for the goods ordered by consumers. The Wall Street Journal reports that Amazon is experimenting with ways such as adding foam to cartons, adjusting algorithms, or requiring commodity suppliers to offer smaller cartons to meet the delivery requirements of online sales rather than conveniently placed on the shelves. Some consumers noted that the Amazon packaged goods did improve, the number of cartons reduced and smaller, but occasionally to receive a large carton filled with small items. Amazon in 2017 from the new machine in the warehouse, according to the demand for the production of smaller pieces of the filling mail bag, the previous Amazon processing small items are in the smallest carton packaging. Amazon Consumer Packaging experience director Kim Houchens revealed that almost half of the Amazon's goods are suitable for new mail bags and plastic bags packaging, she led the team has tried to improve the algorithm to determine what size of the box, and how many items can be a single lump-sum shipment. Houchens says the algorithm uses machine learning (machine learning) technology to test various new combinations, such as packaging fragile items in small boxes to reduce collisions. The algorithm also scans customer reviews and other data to see if this approach is feasible or needs to be adjusted. Online store buyers usually order multiple items, each of which may come from a different warehouse or store, and must be delivered to the Subscriber at a designated location. Senior manager of Customer packaging experience Brent Nelson says most of the packaging designs are designed to make products easy to identify on the shelves, but in general, the packaging for physical stores is often too large, relatively expensive to transport and space-occupying. Amazon says it is persuading manufacturers to rethink the way the Internet is packaged and has made some progress. Take Philips (Philips) Norelco Oneblad Razor As an example, the package sold in the store contains 13 kinds of materials, but Philips specially designs the different packing for the Amazon, a brown box, the shaving knife does not need to add in the Amazon carton again, the packing material dosage reduces four kinds, and 80% smaller than the paper boxes that were shipped to the store. Houchens also revealed that the younger generation of Internet buyers pay attention to environmental protection, they do not want to bring negative impact on the internet shopping, the use of the right packaging materials will help stabilize customer loyalty. According to MWPVL Nternational, a supply chain consultancy, Amazon's 2017-year shipments will reach 1.2 billion, up 1 time times more than 5 years ago. As the number of shipments increased, Amazon's freight costs rose by 39% in the 3rd quarter to $5.9 billion. The cost of shipping has also forced Amazon to pack goods in more precise ways. Courier UPS and FedEx in the end of the shopping season to launch a new charging program, on a specific date to add additional charges. In fact, two express companies in 2015 to the size of the goods to replace the weight of charges, the purpose is to encourage retailers to avoid the small items in a large box to transport.

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