December 7, Huawei just finished the nova 2s this exciting event after the launch of the Huawei consumer business, mobile phone product line followed by He Gang, just follow the media for an interview with the entire visit because of Huawei's nova series of sudden emergence and He Gang surface of the answer has always been the center of the two clear background does not seem to be a match you attack me, but more like Huawei has guessed that we are full of curiosity, but also specially organized the venue to ask us. Although the wind is subtle, but from which it is not difficult to see that Huawei nova even think more can be extended. The first is the two repeated points Ho just mentioned. 'Not so Huawei' Conference is not so Huawei: we may be accustomed to the conference prior to Huawei, one from the chip to open one, including the chip inside that camera open about every shot is how it happened. This may be Huawei-style conference, but Nova series of the main crowd may be more concerned about the ID design, photography beauty is not the more sensual things, nova 2s conference also hope to adopt such a way to pass the interaction with nova stars, in this way can be better Build emotional links. The product is not so huawei: 'channel merchant said that such a product is not quite like Huawei, but I really like, this is what I like to achieve effect.' In the past Huawei's P series and Mate series, speaking something relatively tall, Nova hopes to establish a new mode of communication, hope young, live wave, love to play, and enjoy life.Configuration is impressed by a group of people, there are some people do not care about function, configuration, more color , Impressed by the design, more emotional. 'Natural tonality' Design of nature: Nova obedience More natural tonality to design, the designer began with three words: through, through, the net is very transparent feeling, translucent feeling, clean experience. The whole nova Brand design tonal, will focus on these aspects to start, Huawei hopes nova's products and consumers can be more emotional targets, to establish a better, more direct connection. Experiencing Nature: Paying Attention to Users' Perceptions Instead of Parameters In the past, self-timers paid more attention to parameters. Last year Huawei set up a beauty Selfie assessment group, all based on beautiful women and internally and externally. The evaluation of the young girl The evaluation of experts is not the same, experts talk about the parameters of the index, the girl he felt that I do not feel pretty, the color is not natural.Through this combination with the actual experience of training, nova self-timer more and more consumer groups Recognition. Only pay attention to technology as the center, may not really achieve consumer acceptance of the product, only the consumer as the center, the product target population as the center, with their experience as the center, continuous optimization, the product may be more and more The better. Xiao Bian inserted here, actually set up a special beauty self-assessment group, Huawei, but you are too bad ah ~ After understanding these two points, we can continue to look at some shallow or deep discussions and reflections involved in the interviews. About nova how to make products Layout, nova youth version is about 2,000, nova 2 is about 2500, nova 2s is about 2900. Depending on the segment with a different product to cover, but also will consider how to adjust the future to cover more people each year out Several models are not important, it is important that the corresponding segment of the market feedback, whether it has come to the forefront of the market. Currently also need to learn from advanced manufacturers. Nova crowd portrait is precisely the age of all Huawei brand average age is the youngest woman The highest ratio of a product. Nova Currently from the consumer group portraits, the basic definition of the product definition of the benchmark, but the market share is still a long way to go Function, nova more from the consumer needs of the group.nova consumer groups prefer the convenience of raising his hand to unlock, put the face unlock priority on the nova series of products.They are more concerned about the phone camera is beautiful, the use of artificial intelligence to help They are more beautiful, do not tell them artificial intelligence, as long as the experience is more beautiful, which is consistent with the perceptual perception of consumer groups. Kirin 960 on the choice Contrast Xiaolong 660 series, the first consideration is not the opportunity to use the flagship series Haisi chip, of course, in the 2000-3000 segment, if all cut to a new generation of Kirin 970, then the entire product line, the entire product design May be a taste, a tonal Huawei Huawei 2s equipped with unicorn 960 chip, compared with other products now, has achieved very good contrast, both from the camera experience, or performance experience, or from the daily experience, have reached Now the best performance experience of 3,000 stalls. What kind of chip is used, in fact, is not the most critical.We are most concerned about the final consumer daily habits, and how to use these experiences.Compared to the nova consumer groups are more concerned about the design, photography, convenience , Just introduced which we can see Huawei nova 2s is very suitable for our nova stars habits. For the positioning of this product and the requirements, so we on the whole for the chip more technology stuff, we do not want to say too much .We hope more Speak more daily use more biased experience. About marketing For the entire Huawei, September 20, shipped more than 100 million units worldwide, the total annual delivery may be more than 150 million units may be more, compared with 139 million units last year, this year's growth is also expected. From the shipment growth point of view, the growth rate of high-end machines is greater than the growth rate of low-end machines, which is in line with expectations. For nova, since the nova brand was launched in September last year, the nova brand has been marketing with different modes of Huawei. Among the learning attempts, Huawei is good at doing technology that is not good at marketing, especially entertainment Nova series of feeling is not the same, more trendy, younger, good marketing for Huawei marketing is quite difficult, involving nova series Whether it is sales or Ye Hao, or shipments Ye Hao, In fact, there is not a clear requirement in the future we have to continue learning, after all, the world's consumer groups are divided into many categories, some consumers just like these things, Huawei must continue to learn and improve. nova series has accumulated nearly 20 million units from the previous generation sales, of which 40% may be overseas, 60% of the domestic, basically line-based, are for the emotional groups, for the design, beauty, fashion, fashion Angle of consumer communication, interaction. The whole interview can really see Huawei's less-than-Huawei ideas, not only about selling products and promoting the market. When we understand that the essence of most consumers' pursuit of configuration is actually the pursuit of satisfying the needs of good experience, Huawei's thinking and testing, The speed is far faster than our imagination. The actual experience of a product is influenced by multiple dimensions, but in fact most consumers may not care about what you do, we only care about, how to use it, and so on Under the train of thought, nova's future path go down is really full of imagination.
December 7, Huawei just finished the nova 2s this exciting event after the launch of the Huawei consumer business, mobile phone product line followed by He Gang, just follow the media for an interview with the entire visit because of Huawei's nova series of sudden emergence and He Gang surface of the answer has always been the center of the two clear background does not seem to be a match you attack me, but more like Huawei has guessed that we are full of curiosity, but also specially organized the venue to ask us. Although the wind is subtle, but from which it is not difficult to see that Huawei nova even think more can be extended. The first is the two repeated points Ho just mentioned. 'Not so Huawei' Conference is not so Huawei: we may be accustomed to the conference prior to Huawei, one from the chip to open one, including the chip inside that camera open about every shot is how it happened. This may be Huawei-style conference, but Nova series of the main crowd may be more concerned about the ID design, photography beauty is not the more sensual things, nova 2s conference also hope to adopt such a way to pass the interaction with nova stars, in this way can be better Build emotional links. The product is not so huawei: 'channel merchant said that such a product is not quite like Huawei, but I really like, this is what I like to achieve effect.' In the past Huawei's P series and Mate series, speaking something relatively tall, Nova hopes to establish a new mode of communication, hope young, live wave, love to play, and enjoy life.Configuration is impressed by a group of people, there are some people do not care about function, configuration, more color , Impressed by the design, more emotional. 'Natural tonality' Design of nature: Nova obedience More natural tonality to design, the designer began with three words: through, through, the net is very transparent feeling, translucent feeling, clean experience. The whole nova Brand design tonal, will focus on these aspects to start, Huawei hopes nova's products and consumers can be more emotional targets, to establish a better, more direct connection. Experiencing Nature: Paying Attention to Users' Perceptions Instead of Parameters In the past, self-timers paid more attention to parameters. Last year Huawei set up a beauty Selfie assessment group, all based on beautiful women and internally and externally. The evaluation of the young girl The evaluation of experts is not the same, experts talk about the parameters of the index, the girl that he felt that I do not feel pretty, the color is not natural.Through this combination with the actual experience of tuning, nova Selfie more and more consumer groups Recognition. Only pay attention to technology as the center, may not really achieve consumer acceptance of the product, only the consumer as the center, the product target population as the center, with their experience as the center, continuous optimization, the product may be more and more The better. Xiao Bian inserted here, actually set up a special beauty self-assessment group, Huawei, but you are too bad ah ~ After understanding these two points, we can continue to look at some shallow or deep discussions and reflections involved in the interviews. About nova how to make products Layout, nova youth version is about 2,000, nova 2 is about 2500, nova 2s is about 2900. Depending on the segment with a different product to cover, but also will consider how to adjust the future to cover more people each year out Several models are not important, it is important that the corresponding segment of the market feedback, whether it has come to the forefront of the market. Currently also need to learn from advanced manufacturers. Nova crowd portrait is precisely the age of all Huawei brand average age is the youngest, but also female The highest ratio of a product. Nova Currently from the consumer group portraits, the basic definition of the product definition of the benchmark, but the market share is still a long way to go Function, nova more from the consumer needs of the group.nova consumer groups prefer the convenience of raising his hand to unlock, put the face unlock priority on the nova series of products.They are more concerned about the phone camera is beautiful, the use of artificial intelligence to help They are more beautiful, do not tell them artificial intelligence, as long as the experience is more beautiful, which is consistent with the perceptual perception of consumer groups. Kirin 960 on the choice Contrast Xiaolong 660 series, the first consideration is not the opportunity to use the flagship series Haisi chips, of course, in the 2000-3000 segment, if all cut to a new generation of Kirin 970, then the entire product line, the entire product design May be a taste, a tonal Huawei Huawei 2s equipped with unicorn 960 chip, compared with other products now, has achieved very good contrast, both from the camera experience, or performance experience, or from the daily experience, have reached Now the best performance experience of 3,000 stalls. What kind of chip is used, in fact, is not the most critical.We are most concerned about the final consumer daily habits, and how to use these habits.Compared to the nova consumer groups are more concerned about the design, photography, convenience , Just introduced which we can see Huawei nova 2s is very suitable for our nova stars habits. For the positioning of this product and the requirements, so we on the whole for the chip more technology stuff, we do not want to say too much .We hope more Speak more daily use more biased experience. About marketing For the entire Huawei, September 20, shipped more than 100 million units worldwide, the total annual delivery may be more than 150 million units may be more, compared with 139 million units last year, this year's growth is also expected. From the shipment growth point of view, the growth rate of high-end machines is greater than the growth rate of low-end machines, which is in line with expectations. For nova, since the nova brand was launched in September last year, the nova brand has been marketing with different modes from Huawei. Among the learning attempts, Huawei is good at doing technology that is not good at marketing, especially on entertainment Nova series of feeling is not the same, more trendy, younger, good marketing for Huawei marketing is quite difficult, involving nova series Whether it is sales or Ye Hao, or shipments Ye Hao, In fact, there is not a clear requirement in the future we have to continue learning, after all, the world's consumer groups are divided into many categories, some consumers just like these things, Huawei must continue to learn and improve. nova series has accumulated nearly 20 million units from the previous generation sales, of which 40% may be overseas, 60% of the domestic, basically line-based, are for the emotional groups, for the design, beauty, fashion, fashion Angle of consumer communication, interaction. The whole interview can really see Huawei's less-than-Huawei ideas, not only about selling products and promoting the market. When we understand that the essence of most consumers' pursuit of configuration is actually the pursuit of satisfying the needs of good experience, Huawei's thinking and testing, The speed is far faster than our imagination. The actual experience of a product is influenced by multiple dimensions, but in fact most consumers may not care about what you do, we only care about, how to use it, and so on Under the train of thought, nova's future path go down is really full of imagination.
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