Apple Home Smart Audio Homepod postponed to the beginning of 2018, not only miss the year-end holiday shopping season, it is likely even CES consumer electronics exhibition will not catch up, but this does not mean that homepod will lose at the starting point, industry watchers think Apple will try to overcome the obstacles, Finally let Homepod become a successful product. According to CNET, in the 2017 CES consumer Electronics Show, a number of family assistants such as Amazon's Alexa out of the Thunder, Alexa is more consolidated in the Voice assistant market position, many companies announced to add Alexa in the product. The Voice assistant will once again be the focus of attention in the 2018 CES show, although homepod may be absent, but from past experience, Homepod, who misses important moments, will get some benefit from it. Gartner analysts said Apple chose not to launch Homepod during the busy holiday season, hoping to give it a shot to create an opportunity. As for the new devices and functions, Apple has always been a leader in the role, but the other companies to play the vanguard, Apple to see where the improvement is worth. Apple has used such tactics to make Apple Watch, Airpods and Apple Pay dominate their respective markets. The iphone is also a fairly successful example, with Apple launching a relatively high-quality and Easy-to-use iphone 10 years ago, replacing the clunky smartphone that existed in the market. In addition, Apple also has a large group of fans, even if the product is postponed or out of stock, fans will still be patient. Homepod, which is priced at $349 trillion, well above Amazon's 150 dollar and Google home's $130 trillion, is thought to be a target for the higher-order market, which may not necessarily be a big sale, but could be another high margin for Apple. So even if the homepod is late, Apple doesn't have to worry about potential buyers being plundered by rivals. But having these advantages does not mean that Apple is the winner, because rivals are not fuel-efficient lights. As Homepod determined not to appear in the holiday shopping season, Amazon and Google fully short-based the market, have launched a price reduction promotion, the lowest price to 30 U.S. dollars, two opponents believe that once the consumer home has a smart stereo, should not be converted to other brands or add another one. In addition, Adobe researchers have found that Siri is relatively poor compared to other voice assistants, so some analysts believe that the smart stereo market will be the Alexa and Google home battles, and people will not want to use Siri to help voice shopping. But Gartner is still optimistic about Homepod, saying the smart stereo is still immature and that the device sometimes responds to the wrong time or answers the questions with the wrong information. Because it is a new technology and is still in its infancy, Apple may use the opportunity to postpone the launch, gain time to add more features and improve the product, and ultimately build a better device than the market's existing product. Also, Apple could reduce homepod prices to compete with relatively inexpensive devices.
