12.20-meter-long Jingdong super brand day perfect ending day sales more than 30 times the average daily sales of non-screen TVs can be sold projection screen equivalent to 575 IMAX standard screen not only dazzling sales, polar rice will social welfare In the event, Jingmi will donate part of its sales to China Charity and Children's Charity Foundation • Winning Heart Networking Education Fund Account to build high-quality wisdom for students in scarce educational resources In the opinion of the Premier Rice, regardless of the stage of enterprise development, while creating economic value, it should actively participate in the process of social development through social welfare undertakings and make every effort to build a better life.
Selected as Jingdong Super Brand Day's only screenless TV brand
As one of the most significant nodes in Jingdong, Jingdong Super Brand Day combines Jingdong marketing capabilities, big data capabilities, operational capabilities and financial capabilities, and is a concentrated presentation of Jingdong's high-quality and powerful e-commerce capabilities. For brands, Super Brand day can not only promote the brand sales in Jingdong, but also to enhance the user awareness of the brand.Previously participated in Jingdong Super Brand Day enterprises are Samsung, Lenovo, Dell, the United States and other well-known consumer electronics business.In the projection industry, polar rice Screenless TV is by far the only one to get this opportunity, it can be said that it is to create the industry precedent.
Platform and consumer recognition of the polar rice stems from good products and good reputation.Polar founder and CEO Jimmy Chung said in an interview that since the launch of the first generation of products, 'Belief in the team set a rule: not satisfied with the prototype, all smashing public.' Venture more than four years, I smashed the prototype at least 30. 'It is precisely because of polar rice products harsh enough, To create a number of internationally acclaimed products: Z4 Aurora CES 2017 Best Innovation Award, H1 CES 2017 Innovation Award, iF Design Award and Red Dot Product Design Award H1, CES 2018 Innovation Award A1 Pro and CC Aurora, Z4Air, which won the Good Design Selection Award from South Korea, and many more.
Good product brings a good reputation, a good reputation to create sales success.As early as 2015, the non-screen TV market share of over 51.4%, in 2016, the polar screen non-screen TV shipments in the first micro-projection market in Jingdong Recently announced on the 2017 annual equipment list, the polar rice ranked the top of the projector category, consumer recognition of the polar screenless TV is evident, this is the polar rice can become the only one held in the category Jingdong super brand day Business reasons.
Rich product line to meet the needs of the leading boss
In fact, with the upgrading of consumption, the demand of the home users for watching TV has long been upgraded from the past to the present and has become more comfortable and comfortable. "As a brand new product form, the non-screen TV not only Can easily achieve a large screen, but also have a natural advantage not to hurt the eyes.With the improvement of technology, the resolution of the polar screenless TV from 720p to 1080p or even 4K, but also joined the motion compensation, HDR10 decoding and many other commonly used In the high-end LCD TV image quality optimization technology, audio from the past 'to listen' to now join the world's top audio Harman Kardon sound unit 'sweet', become 'watch movies' This year, Introducing DuerOS, a new generation of dialogue-based artificial intelligence system from Baidu, quickly completes video and music search and playback via voice interaction, querying common information, identifying performers in the play and giving feedback to users such as Baidu Encyclopedia.
In addition to continuous optimization of product experience iteration, the polar rice is also constantly exploring new user needs, and gradually enrich the product line.At present, the polar rice has become a 'laser TV, home-based non-screen TV, portable screenless TV and imea children's smart projection' Of the product matrix, not only covering the living room, bedroom, office, hotel and outdoor use scenarios, but also for smart projection more demanding needs of users, the protection of eyesight and health content needs of children users to distinguish for these groups To provide more personalized products.Golden screenless TV users, but also from the initial enthusiasts, digital enthusiasts spread to the general home users, travel enthusiasts, business people and other general public, more and more users have developed Look at the big screen 'want a few meters on the polar rice' habit.
Seize the outlet Laser TV will lead the way to subversion
In 2017, the industry regarded the laser TV as the first year and laser home appliances accelerated.Laser TV uses continuous lasers of red, green and blue wavelengths as the light source, and the color gamut range can reach more than 90% of the OLED, which is widely regarded as 'The fourth generation of display technology' As the laser technology matures and the cost reduction, laser TV from 'exclusive precision instruments' into 'ordinary household consumer goods', and gradually into the homes of ordinary people.Ovid network is expected to 2020 Year, sales of laser TV is expected to reach 232,000 units, sales of 4.31 billion yuan, the amount of compound growth rate was 51%, respectively, 27%.
The traditional TV companies and Internet companies gradually enter the laser TV market, making the competition trend is fierce.As the industry leader in the rice again heavy blows, released in July this year, refresh the industry standard laser TV series, a substantial increase Laser TV's color purity, color brightness and color gamut values, making audio-visual experience unprecedented improvement to become the industry benchmark.With the ultimate products, there are meters of after-sales service, the purchase of laser TV not only supporting a free installation service, and more There is a line of VIP VIP line and warranty period to replace repair and other services. Good product market performance is naturally good, this year double 11, the polar laser TV Al A1 Jingdong laser TV products burst; during this super brand day activities, A1 become TOP1 sales of rice products.
After the laser TV into the user's family, non-screen TV previously as the second home television family's position will be changed, laser TV will become the main part of the home entertainment center. Zhongmi founder and CEO Zhongbo once said that the screenless TV Will overturn the traditional television within five years, at present it appears that the polar screen laser TV is represented by the non-screen TV is accelerating the road ahead.
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