Focus on the annual grand ceremony brand, TCL TV shows the core technology strength

As the CCTV media endorsed a heavy column for domestic brands, by the TCL exclusive title of the "big country brand" column since the broadcast, they attracted the attention of the national audience .In December 21, created by the column exclusive 'first Annual grand ceremony of the grand brand 'officially opened in Beijing.

As one of the earliest enterprises in China to go out to sea, TCL won the attention of many attendees by virtue of its outstanding performance in brand development, while TCL also set up a creative exhibition area outside the venue to showcase all products produced by its core products Future smart life scenes.

The most eye-catching is the TCL X6 XESS private theater, this flagship quantum dot TV with color gamut & color high capacity, pure color, color and so long to break the traditional LCD TV picture quality shy, showing the future The great potential of display technology is the pinnacle of truly leading the trend of television technology innovation.In addition to advanced quantum dot technology, TCL also demonstrated the C5 urban blues and P6 ultra-thin TV, from high-end technology to create and artificial intelligence Technology applications and other fields, to show people the latest innovation and development results.

Behind the dazzling achievements stems from the strength of support, TCL brand 18 years of 'sea' experience, relying on the continuous strengthening of product innovation, to establish advantages in the competition.It is precisely because of this, even in the face of the most difficult international road TCL also succeeded in 'landing on the beach' and made many achievements on a yearly basis. TCL's international brand competitiveness has been continuously enhanced from products, technologies, factories and channel global distribution. According to the announced third-quarter earnings, TCL's overseas sales Revenue accounted for nearly 50%.

Such powerful market competitiveness also comes from the user experience as the core strategy adopted by TCL through in-depth insight into the real needs of consumers, from the perspective of consumers to create products from the current TCL's X / C / P series products have Their precise market positioning and product concepts, such as the flagship X6 XESS private cinema in the X series, are aimed at the elite families seeking value and luxury with the ultimate in technology and the beauty of the arts. The C Series C5 Urban Blues TV combines high- Quality experience and modern aesthetics designed to love life and become the life and quality of the urban white-collar crowd P-series ultra-thin P6 television, minimalist art concept, with 'high value, quality, strong interaction' three Big features, is for the 80, 90 young consumers fashion and the trend of the election.

After more than 10 consecutive years of development, China's color TV manufacturing enterprises in product quality and technical content has been significantly improved through the continuous introduction of high-quality products and services in the global market rise, with the world-renowned companies with the same stage of the strength of the ceremony, Zhang Xiaoguang, general manager of TCL Group's standing and brand management center, said that at present, the internationalization of Chinese enterprises still has a long way to go: how to get rid of the impression that China makes low-cost and low-quality products and establish a brand image that is capable of providing quality products and services; Export to brand output, get rid of the shyness of the world's foundries; how to make global brand changes from low-end brands to more brand premium capabilities; how to achieve Chinese cultural confidence and Chinese-style business culture in the world are all barriers to Chinese brand going global 'Several mountains.'

TCL gave its own answer with concrete actions.As early as 2015, TCL re-established the roadmap of internationalization by relying on the 'One Belt and Roads Initiative' and boosted the brand's influence by exporting advanced industrial and technological capabilities With the extension of China 's Belt and Road initiative, TCL has also taken more investments in emerging markets after it has achieved steady growth in developed markets such as Europe and the United States.

TCL also through a series of international marketing strategy, continue to consolidate the international status and accelerate the promotion of brand value. Not long ago, TCL global creative projection ads on the United States in New York, Paris, France, Berlin, Germany, London, England, Sydney and Italy Rome VI National City, brush the United States Empire State Building, the French art gathering Moulin Rouge and other internationally renowned landmark architecture, another Chinese business marketing precedent.

The total sales volume of TCL TV increased by 14.93% to 20.5 million in 2016, making it the first Chinese company to enter 20 million sets of clubs in the top three in the world. The 2017 (23rd) China Top 100 Brand Value Research Report was held in September at Paris, France revealed that TCL Group ranked fifth with a total of 80.656 billion yuan (RMB), ranking No.1 in China's television manufacturing industry for 12 consecutive years.

The blink of an eye between 2017 is approaching, the color TV industry in the new situation also usher in a new starting point, so whether domestic or international community, China's color TV industry has put forward higher expectations and expectations in the 'brand power' countries Under the strategic background, TCL will further fulfill the historic mission of "national platform to become a big country brand." Under the premise of being bigger and stronger in technology and quality, TCL will seek to transform itself into a high-end market and allow China to create a brand new image for consumers worldwide. In front of it, it has become an important engine for the global manufacturing industry.

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