TV brand luxury line ready, AWE2018 staged a peak duel

For the color TV industry, AWE, the annual Chinese home appliances and consumer electronics fair held in March in Shanghai, is the annual "Huashan Sword." With the growing scale of the AWE show and the gradual increase in international influence, AWE has now It has become one of the three major global exhibitions to keep pace with CES and IFA. Hundreds of thousands of viewers come to visit this year.

Big names on the same stage, AWE2018 color TV lineup in the history of the strongest

With the upstream panel prices 'pick up', color TV business pressure is gradually released after the consolidation period a new round of competition ready.As the color TV industry from 'cold' to 'warm' important time node, in March next year The AWE2018 will surely become the display platform for the color TV enterprises to re-show their muscles. From the relevant person in charge of the AWE Exhibition Department, AWE2018 color TV enterprises have reached a record high participation, not only including Samsung, LG, Sony, Sharp, Philips, Skyworth, TCL , Hisense, Changhong, Konka, including a strong lineup, while Sony and Europe 'century-old royal family' Philips is the first confirmation of exhibitors, when the TV industry's head of the business assembled, AWE2018 is bound to staged a final showdown.

For a long time, although the crowded market structure of color TV industry has never been broken, but the beginning of the birth of liquid crystal technology, the industry has been circulating the 'Three Musketeers' said that Samsung, Sharp and Sony, Sony to join the long-awaited 'Three Musketeers' once again gathered AWE, AWE2018 also added more Aspect.

For the color TV industry, 2017 can be described as an extraordinary year, due to the upstream panel prices rose sharply and the market was overdraft and other factors, the overall color TV industry suffered cold.According to AVI channel omni-channel Data show that the third quarter of 2017, the scale of retail sales of color TV market was 1041 million units, down 12.9%; sales area of ​​6890000 square meters, down 7.3%, domestic TV market has just experienced the worst in the history of the third quarter.

As an important new force in the development of color TV industry, Internet TV has been more frustrated in the background of industry consolidation. It has become more vulnerable to external environment interference and weaker resistance to risks. In contrast, traditional enterprises have a more stable industrial chain Advantages and Confidence in the Risks of Prices of Components in the Upstream Components 2017, 2017 is also regarded as a year when traditional TV companies launched a full-scale counter-attack on Internet TV.

AWE is a super competitive platform for global companies, and AWE not only provides an excellent competitive platform for global companies, but also a platform for color TV enterprises to jointly improve their martial arts skills. After a year of careful preparation and polishing, AWE2018 Scale also hit a new high, it is understood, AWE2018 exhibition area will reach 130,000 square meters, across the Shanghai New International Expo Center 10 million square meters above the independent exhibition is expected to visit the scale will exceed 250,000 people, then, many TV Enterprises staged 'Huashan Lunjian' peak duel even more worth the wait.

AWE color TV innovations collectively emerged

As the big screen is more ornamental, so in the AWE show color TV booth is often the most enthusiastic participation in the popular gathering area, with the continuous upgrading of display technology and the trend of large-screen overwhelming, both consumers and manufacturers, Feel the tremendous charm brought by changes in color TV, color TV innovations continue to emerge during the AWE2017 exhibition, 8K, OLED, QLED, laser TV, wallpaper and television in different categories, different display technology products follow one after another, so that visitors dizzying, Linger

Among them, the LG SIGNATURE Yuxi printed OLED W7 wallpaper TV, the thickness of only 2.57 mm, called the stunning; Samsung is showing its third-generation QDED QDED TV, display real and natural, clear and sharp picture, attracting countless visits In addition, Sharp, Skyworth, Konka, micro-whales and other companies also show the 8K TV, AR TV, 'double HDR' TV and 78-inch 'canopy' TV, etc., a large number of innovative products Unveiled, praised the voices, but no matter what changes in the shape of products, the final are inseparable from the underlying technology breakthroughs and innovations.

If the artificial intelligence television is still in its infancy when the AWE2017 is held, then after a lapse of six months, artificial intelligence television has become the standard for almost all major enterprises. New technologies, such as voice interaction, intelligent recognition and intelligent manipulation, This traditional appliance category rejuvenates the new machine and enhances the audition experience. As the product structure continues to evolve, the big screen 'sharing' and 'interactive' properties of the television have also been tapped to give more contribution to the development of the color TV industry imagination.

In addition to artificial intelligence, the debate over the 'future display technology' between OLED and QLED continues to be a hot topic in the color television industry, but the two sides are still evenly matched and are still hard pressed to conclude, but foreseeable Yes, both of the leading edge display technologies will still be in parallel runways for a long time to come. And competition in display technologies will continue to drive the industry and stimulate industry potential.

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