On December 21, 2017, together with Gome, China Household Electrical Appliances Research Institute held the first Annual Conference of China Household Clothes Dryer Industry to promote the quality improvement of the clothes dryer industry and actively guide consumers to understand and purchase dry clothes Machine products.
This annual meeting, sponsored by the China Household Electrical Appliances Research Institute, China Household Electrical Appliances Research Institute of Health Appliances Testing Center and the knowledge of the market research center co-host the Beijing Econazole Times Market Research Co., Ltd. to provide data support, "Home Appliances Technology" media support, and has been the GOME and many other enterprises strong support.
Mr. Mei Xiaochun, Assistant to President of China Household Electrical Appliances Research Institute introduced: advantages of dryers that is dry that consumers are very aware, but the choice of this step is more hesitant, mainly due to the technical characteristics of consumers still do not understand this product : Inline, condensing, heat pump which technology is better? Strong demand and access to information is not equal, will lead the market to slow down.
The Electric Laboratory, created by China Household Electrical Appliances Research Institute, introduced a systematic evaluation system that provides the most powerful reference for consumers to purchase products and at the same time popularizes consumers' purchasing knowledge.
The annual meeting, China Household Electrical Appliances Research Institute of health appliances testing center, Beijing Zhong Yikang era market research Co., Ltd., Institute of Electric Industry jointly issued the "2017 China Household Clothes Dryer White Paper," released " The choice of 'annual product, Little Swan first became the first home dryer annual meeting recommended products.
The Little Swan TH100-H02G dryer, manufactured by Wuxi Little Swan Co., Ltd., was chosen as the annual winner of the Year 2017 China Household Clothes Dryer Industry.
How much free cost of drying?
It has always been Chinese traditional practice to dry clothes because the sun is always free, but with a careful calculation, we know that 'free' sunshine is not that easy to use.
Winter smog in the north, resulting in a large number of pollutants attached to the clothing surface. Cold and humid in the south winter, clothing moldy breeding bacteria .Summer sunny, but exposure will make clothing decolouris .But the north of the high housing prices, but also makes people think Do not use more than a dozen of space to dry clothes.
In fact, a dryer can easily resolve various troubles drying clothes.
Live dry clothes experience
'Clothes dryers have become very popular in Europe, and Chinese consumers have gradually learned about clothes dryers in the last two years.' 'Mr. Lu Jianguo, Director of the Institute of Domestic Electrical Appliances, made a speech at the annual meeting and introduced the dry The current status of the machine, as well as the standards being revised and approved.He said that the current national standard of the dryer includes the five aspects of electrical safety, health and safety, performance and energy conservation and environmental protection. Although the dryer was not found in China until this year Usher in the outbreak, but is currently being revised antibacterial, sterilization and noise standards have come in the forefront of the world.
'Please take the clothes on the balcony, not only returned to the original features of the balcony, but also to our health have a positive impact on the' 2017 China Household Dryers White Paper, 'the release, but also the first clear the dryer Improve the health of families is important, but also proposed new technology will inject new momentum for the dryer industry.
The general manager of Zuo Yin Que, Beijing Zhong Yikang Era Market Research Co., Ltd. showed us a set of data: 'In 2017, the overall retail sales of clothes dryers increased by 123.6% over the same period of last year, of which the performance of inline dryers was Down 28%, while the heat pump dryer increased 214.9% YoY, making the heat pump the mainstay of the dryer market.
Although the dryer market is still in its embryonic stage, all enterprises have developed innovative and subdivided products for adults, infants and young children with different needs, and actively guide consumers' attention to the category.
'Wise choice' to solve the information is not equal, endorse the best dryer products
Through the reputation of the market, the authority of the evaluation, multi-dimensional comprehensive consideration. Little Swan TH100-H02G dryer won the 'wisdom of choice' the first home dryer industry recommended products.
Mr. Jin Liang, general manager of GOME White Business Unit, said that as the pioneer of dryer products, GOME took the lead as a breakthrough point with haze and healthy lifestyle improvement as early as 2015, displaying and promoting the dryer products , Including the establishment of more than 200 stores across the country to create a free drying experience zone, and Bosch, Siemens, Haier, Little Swan and other major brands of channels to develop cooperation to ensure that consumers have seen on the dryer tangible Cognition, in order to promote the product popularity of dryers and consumer upgrades to guide the Chinese people to improve clothes drying habits, thereby enhancing the quality of life of Chinese people.
Over the past three years, the sales volume of GOME Dryer all achieved a growth of more than 200%, becoming the mainstream channel for the sales of dryer in China.
We learned from the annual conference of the domestic clothes dryer industry, in order to allow more consumers to experience the advantages of dryer performance, the United States from December 21, 2017 onwards, will start in 30 cities across the country for a period of two months 'Dry clothes rejuvenation season' activities.At the appointed time, consumers can not only enter the store to enjoy free dry clothes service, but also through Gome APP and flash APP to order, enjoy 'stay at home, free dry clothes' warm Experience.
In the future, Gome hopes to work hand in hand with China Household Electrical Appliances Research Institute and Zhijie to bring more healthier, more comfortable and more convenient life experiences to more and more consumers.