December 21, Jingdong formally announced the quality of second-hand trading platform - pat second-hand, announced the platform will be the operational thinking, the integration of recycling, testing, re-processing, sales and other reverse supply chain resources, put up 'quality Second-hand 'banner, the alliance of Jingdong ecological expansion to second-hand goods trading.
Pat second-hand conference site
In fact, just a month ago, Liu Qiangdong, chairman and chief executive officer of Jingdong Group, responded with the four-character reply of "Just what I want" Jingdong will have revealed the "ambition" to enter the secondary market.
It is reported that after the 'resurrection' pat second-hand will cover 2600 + administrative districts and counties, covering mobile phones, computers, digital, apparel, luxury goods and other categories at the same time, Reporter was informed that the auction will be phased out second-hand use, lease two innovative businesses to reduce the threshold for the use of goods to solve the problem of idle items, while saving users to deal with idle time costs of goods.According to the pat second-hand introduction, the current installment business has been And Apple, Samsung, Huawei, OPPO, vivo, Hewlett-Packard, Lenovo, Dell and other mainstream brands to reach cooperation.
For a long time, the secondary market is in a state of lack of standards and quite a chaotic situation, and it is the first time that the second-hand market is equipped with the Jingdong logistics network, financial capabilities and big data analysis capabilities to integrate the supply chain in the secondary market, to provide the industry with infrastructure for Second-hand market renewed vitality.
According to report, in the current service network construction, pat second-hand has formed the most extensive coverage of domestic recycling services, the deepest penetration of the appliance service network. Only the Beijing East home appliance recycling business has covered 320 cities across the country, more than 1,800 counties, Tier-1 city core city can achieve 24-hour home recovery, providing hundreds of millions of consumers 'stay at home' quality service.
At the press conference, Pat second-hand said that in the acquisition of goods, pat second-hand will fully rely on Jingdong's unbounded marketing capabilities. The use of Jingdong's technical capabilities, channel capabilities and marketing capabilities to achieve high-precision, omni-channel, multi-scene users reach. We will make full use of traffic entrances such as PC, APP and WeChat Q to rely on Jingdong's data consumption insight to accurately push 266 million users in stations. In addition, we will utilize Jingdong House, Jingdong convenience stores, campus campuses, specialty shops, etc. Offline channels, integration of online resources, to provide users with the most convenient recycling entrance.
In addition, the reporter also learned that the current pat second-hand already has seven pats including Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang, Xi'an, second-hand positions, with nine professional certification and cooperation testing agencies, 45 have been Registered corporate standards, corporate standards and industry standards, the standard coverage of up to 252 categories.
Hu Jingli, the president of Jingdong Group 3C Culture and Tourism Division, said at the press conference: "The second major innovation project that was launched by the Jingdong 3C Culture and Tourism Division after the Jingdong home was patted second-hand is Jingdong's business model Deepen the extension as Jingdong incubator quality second-hand trading platform, pat second-hand based on creating a bamboo-based unbounded connection, symbiotic win-win second-hand platform ecology, will create a user the most trusted second-hand trading platform '.
Jingdong Group Vice President, 3C Brigade Hu Shengli President
At present, the reporter was informed that the pat second-hand has been combined with love recycling, good quasi-laboratories, leisure products, musicians and other partners to establish a recycling development industry alliance. On this basis, pat second-hand also plans to be within three years We have invested 1 billion resources in strategic support and built hundreds of celebrity partners, including at least one 10 billion second-hand trading companies, 10 billion-trading companies and 100 100 million-trading companies.
In this regard, Pat second-hand general manager Wang Yongliang said: 'The establishment of a recycling industry alliance is patted the second-hand reverse supply chain for the industry to endure the long-term empowerment attempt to promote the real industry to achieve the goal of opening up, connectivity, symbiosis ... First, to promote sound industrial policy, including tax , Qualification, compliance and standards; the second is business resource sharing, including customer resources, channel resources and marketing resources; third is to create the basic ability to warehousing, logistics, outlets, technology-based; Fourth, to promote industrial upgrading, including Strategic consulting and investment financing.
Pat second-hand general manager Wang Yongliang
According to reports, in order to solve the second-hand market 'not easy to sell, not to buy' stubborn illness, pat second-hand will introduce a comprehensive recovery, excellent products trade, personal idle transactions of the three major business models in the seller's item recovery mode, pat Second-hand through the efficient logistics, pick-up, automatic valuation system and other basic capabilities for customer service.But in building a traceability system level, pat second-hand will cooperate with Jingdong Y Division, through the blockchain technology to achieve second-hand quality of goods traceability , The user can scan the code to view the product test report, the relevant information at a glance.Finally, in the service system level, its own goods have Xianxingpeifu, seven days no reason to return, 180 days warranty service and other key rights and interests.