As time goes by the end of the year, the pace of 2018 is already very close .For the mobile phone industry, the major brands in the market performance in the end how it? May wish to look through the big data.Recently, the world's leading research firm Counterpoint announced 2016 and 2017 expected domestic shipments of comparative data.Through this data, you can clearly see the current status of the mobile phone market in this data, each has a good performance, vivo is particularly eye-catching, won the Two firsts.
vivo performance eye-catching, the domestic first three smart phone brand status
According to the data released by Counterpoint, in the 2016 domestic market shipments, market share list,
vivo ranked third in the domestic shipments in 2017 is expected to rankings, vivo with 81.1 million in shipments and 17% market share also came in third place, firmly secured the third largest domestic intelligence Handset makers over, especially 2017 is expected to market share data, vivo with the second in the OPPO gap is not large, with the fourth and fifth in the millet, Apple occupy an overwhelming advantage, Estimated market share of millet and apple in 2017 is only 12% and 11%.
Shipments, the first increase in market share
Next I will add data on growth as there is no suspicion of "no progress but no progress" if there is no growth compared to past performance, irrespective of total shipments and market share.
From the data analysis point of view, the first three sales of Huawei, OPPO, vivo have a dazzling performance, have achieved double-digit growth of which vivo is based on 23.82% of shipments and 21.40% of the market share over the same period The growth rate leads the domestic mobile phone industry, that is to say, vivo is the fastest growing smart phone brand in the domestic market in 2017 and is the most loved and recognized brand in the domestic mobile phone industry in 2017.
Product experience to lead the industry, much consumers love
As the top three mobile phone brands in China, vivo's consumer demand insight is very strong, the products launched by the majority of consumers welcome and love, which is its main reason for such rapid growth in 2017. Take the Big data list of the screen X-screen vivo X9, it is the first equipped with a front 20 million soft dual camera, and it appears to open the phone double photo soft Selfie a new era in the market after much spending Praise, triggering many manufacturers to follow the introduction of the dual camera phone.
Vivo's latest X20 full-screen mobile phone performance is also true, not only in advance of the well-received consumer 18: 9 full screen design, but also for the full screen joined the Iskip gesture operation and Face Wake facial recognition, to lead the industry experience. It is based on the dual experience and enhance word of mouth, vivo X20 also won the Top 10 global sales TOP7 score Counterpoint statistics, has become a universal screen phone popularizer, so that more consumers feel the products from vivo charm.
R & D innovation blessing, to give consumers enough surprise
In the field of technological innovation this one has always been in the forefront of the industry, the vivo X10 vivo image Rubik's Cube technology is vivo in the mobile phone camera made the latest research and development results.It can effectively solve the consumer in low light, backlighting environment photography Problems, easy to do a beat are large.
Thanks to excellent camera performance, it won the Best Camera Phone of the Year Award at the recent 2017 China Mobile Phone Innovation Week, which is the best recognition of the authority for the development of vivo camera.
Overall, it is because of sustained research and development of vivo investment and the love of consumers, so that vivo has maintained rapid growth in 2017. For the next 2018, you can expect to see more surprises vivo, AI artificial intelligence , Screen fingerprints and 5G, etc., we can wait and see.
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