As a country famous for its innovation, Israel has the largest number of listed companies on the Nasdaq besides the United States and has great potential for development, attracting many home appliance companies. In the Israeli refrigerator market, the brands of Europe, the United States, Japan and South Korea have been heavily guarded for many years, According to GFK statistics, in the Israeli refrigerator market share rankings, Haier refrigerator is the only well-known Chinese brand, January-October T-door refrigerator market share 15.4%, the first growth rate, most of the remaining Chinese brands are classified as 'other' column, and only Haier refrigerator market share data in the list.
Facing the current situation of Europe, the United States, Japan and South Korea brand encirclement and the market awareness of the Chinese brand is low, Haier refrigerator can still highlight the encirclement, this year's 'Black Friday' event, Haier refrigerator in Israeli Newpan channel, achieved 9 hours sold Equivalent to 3 months usually sales results, and the products are sold in the high-end products, breaking the Middle East views on Chinese brands.
Most Chinese brands in the Israeli market are foreign exchange earners, Haier is a brand
When China's home appliance brands enter the Israeli market, the home appliance brands in Europe, the United States, Japan, South Korea and other countries are in their prime, facing great challenges. Therefore, under the coercion of these foreign brands, most Chinese brands are not willing to participate in this brutal In the knockout competition, they devoted themselves to making OEMs for foreign brands and earning foreign exchange profits, and their OEM mode of production has continued to this day. Although they are made in China, their identities are foreign brands, while some Chinese brands Is not afraid of newborn tiger, independent innovation in the local brand, a higher level with foreign brands in the market to occupy a place.
The latter is Haier Refrigerator, which has 100% own-brand ownership since entering Israel in 2007. In the Israeli market, Haier refrigerators are constantly improving through the support of Newpan and the solutions provided by Israel Innovation Center Localized layout. Different paths lead to different results. In October of this year, Haier Refrigerator still leads in the average price of nearly 3 times higher than the industry, in the GFK data list, become the only market share data Chinese brand list.
10 years, Haier refrigerator from single-door to full-line coverage of four
Discerning Israeli people prefer to have technology-rich products for products with independent intellectual property rights and core technologies, they will be reverent and worship mentality, and willing to buy.While foreign brands as a result of stationed a long time, leading to product updates iterative space Limited and slow, most of China's refrigerator brand because it is OEM, the lack of innovative products, the lineup is not complete, not to mention the update iteration, the result is very little market share .10 years, Haier refrigerator adhere to independent innovation, to achieve Expanding from single-door to four-door line-up with 8-10 base model update iterations, and meeting customers' needs for innovative products by taking the mid to high end.
In the Israeli market, has been the main push on refrigerated TM series refrigerators.Haier into Israel, through continuous technological upgrading of product iteration iteration, the appearance of the TM refrigerator upgrade, functional optimization for the difficult to clean up the dry food ingredients users with the introduction of pain points Dry-wet storage function of the T-door in the high-end refrigerators for local users to provide the best preservation program, and throughout the Middle East and Africa to promote the TM series to T-door refrigerator to achieve the same time, Haier improve the industry commonly used Inside the refrigerator LED lights, with surface light, the local user to become 'the light of God'.
Haier refrigerator behind the Israeli 'independent brand' is behind its adherence to the 'one man and one' innovation model, and 'people alone' model is the core of the user-centric.For Haier refrigerator, by Haier refrigerators in the global market has achieved dazzling market results: In Australia, Haier refrigerator sales increased by 64%; in Europe, January-July Haier Refrigerator high-end model sales rose 77.8%; and With the market share of 16.8% 9th ranking the world NO.1.