In recent years, more and more Chinese enterprises sail to the sea, making international operations a common challenge for the business community.
Since last year, Midea Group has stepped up the pace of global operations and completed a number of overseas acquisitions. As a whole, Midea is upgrading and restructuring through overseas R & D and innovation, both of which complement each other.
As a new member of Midea Group's business unit group, only six months after the establishment of the Clean Electrical Appliances Division is a microcosm of Midea's international operations, Midea effectively integrates Toshiba, Eureka's two international clean appliance brands and their products , R & D system and marketing channels, and set up a combination of punches targeting different international markets.At the same time, the intelligent warehousing system put into service in the background of the business department in 2015 also integrates resources inside and outside the group such as KUKA robot to build and operate successfully China's home appliance manufacturing industry's first 'finished sorting delivery, stacking and intelligent library' integration project.
Timely birth
In June of this year, Midea's Clean Electrical Division was formally established. Two months after its debut, it launched two smart and clean household appliances that revolutionized the industry.
In the short term rapid development of clean electrical business is a plate What is the existence? What are the advantages?
According to the relevant person in charge, the United States Department of Cleaner Electric in Japan, the United States are equipped with the appropriate research and development, operations organization. Currently, the multi-brand cleaning appliances Division operations and global operations have achieved initial success.
At the same time, the development of clean appliances in China is at a turbulent period.As the national awareness of environmental protection and healthy life is gradually increasing, and the rapid rise of the consumption needs of the middle class upgrade, China's clean electrical market in the future there is a huge potential for development.According to Zhongyi Health survey data show that China's popularity of vacuum cleaners only 11%. Europe and the United States, Japan and South Korea and other developed countries in the nineties of last century, the vacuum cleaner market penetration rate of nearly 100% of the family has become indispensable to one of the small appliances .
At this point in time, Midea's Cleaner Business unit succeeded in taking advantage of the newly released 'Strongest Cleaner Product Lineup.'
Merger and acquisition of resources
According to reports, the United States clean electrical self-developed vacuum cleaners now has more than 1,500 patents, authorized overseas patents covering the United States, Europe, Canada, Japan, Australia and other major international markets, and all patented technologies have been applied to product development For example, Midea POWER won the IDEA Design Award, China Household Electrical Appliances Research Institute presented the annual Product Innovation Achievement Award and many other design awards. Its products in the suction, fast charge, intelligent dust sensor And so on are also leading the industry's outstanding performance.
Obviously, the United States, the clean electrical appliances in technology and research and development has been a quick step forward the strength of this phenomenon, the United States reflected a series of previous mergers and acquisitions has begun to bear fruit.
To the United States and Toshiba cooperation as an example: last March, the two sides jointly announced that the acquisition of 80.1% stake in Toshiba's white goods business in the United States, which is the United States and overseas layout of an important step in the two sides each with their own patents and manufacturing manufacturers, Rapid realization of technology and market complement each other. Now, the United States and Toshiba cooperation has come to an imposition.
How to work together?
In addition to the acquisition of Toshiba White, Midea also completed the acquisition of KUKA, one of the German family of four robotics, and at the same time incorporated Servotronix into the territory ... As a manufacturer of traditional home appliances, the Pearl River Delta Enterprises, the United States quickly Effectively integrate global high-quality resources and consciously seek synergies between these different business segments and gradually become a 'good sample' of the transformation and upgrading of home appliance enterprises.
For example, Midea, together with KUKA, GIC, and Yasukawa, has harnessed the world's leading manufacturing and factory automation solutions for industrial and medical robots and embedded them into the business segment through its global integration activities.
This point has been fully demonstrated in the intelligent warehousing project of the Clean Electrical Appliances Division.With its intelligent storage system put into operation in 2015, it integrates resources both inside and outside the Group such as KUKA Robot to build and successfully operate the first " Finished goods sorting transport, stacking and intelligent library 'integration project.
Through this project, the division realizes the real-time storage information, as well as within 1 minute shipping.At the same time, the entire storage costs also dropped significantly.While the three-dimensional warehouse area of 6,000 square meters, but it can achieve 40,000 square meters of flat warehouse The effect of saving construction costs of about 30 million yuan.More importantly, this project not only within the group, even in the entire appliance industry has replicability.
The future, the United States will also try to make more business segments linkage, open up the channel from the B side to the C-side of the benign interaction between different business segments, will build a include research and development, manufacturing, supply chain, logistics, marketing, services, promotion Ecological system, so that the United States is no longer limited to the linear development of a product function or a certain link, to play the entire value chain operational advantages.