Recently, the China Statistics Information Service Center Big Data Research Laboratory and China Quality News jointly released the "Research Report on Brand Name of China's Refrigerated Display Cabinets in 2017" (hereinafter referred to as the "Report"). A brand stand out again topped the list.
The report of this issue screened 20 refrigerated display cabinets such as Aucma, Haier, Midea, Star and Meiling for their research. According to the report, the competition in the freezer market is becoming increasingly fierce. The strength of brands like Aucma, Haier, Midea and Meiling, product innovation Outstanding ability, its reputation is steadily rising and rising.
Aucma refrigerated display cabinets in the brand awareness, consumer interaction, quality recognition, product praise, corporate reputation, brand health and other six major indicators are far ahead, the final result of the first overall index win.The report states: 'The world renowned refrigeration equipment supplier Aucma has become the ideal choice for commercial freezers due to its exquisite design, stable performance, advanced technology and energy-saving advantages, leading the Chinese manufacturing to the fine times and boosting the manufacturing of the Chinese 2025 Project Steady progress.
Brand awareness, Aucma, Haier, the three stars ranked the top 3. China and the United States, commander in chief, Lectronic promoted to the top ten, Europe and snow, Sanyo, Snow fell in the current brand awareness out of the top ten.
The report pointed out that refrigerated display cabinets are the main products of Aucma. With excellent quality, fast cooling, stable performance, long service life, energy-saving and environmental protection, they become the products of choice and profitable for end-users.
In terms of consumer interaction, Aucma, Haier and Midea ranked among the top three consumers in consumer interaction and remained stable in the last two periods. Meiling, Huamei, Commander in Chief, SKG and Xiangxuehai were promoted to Top 10, , Snow, Rongsheng, Kelon in the current consumer interaction out of the top ten.
The report pointed out that, unlike the average consumer, refrigerated display cabinets are mostly supermarkets, foodservice, pastry shopkeepers, etc. Reefer consumers and refrigerators brand interaction is also mainly reflected in the pre-sale after-sales service. Professional freezer, just to see its sales for nearly 20 consecutive years to maintain the industry first, we can know how the consumer groups, the brand effect makes the largest consumer market in the freezer interactive brand is Aucma.
In terms of corporate reputation, Haier, Aucma and China and the United States ranked among the top three in terms of brand names, top brands, such as China, the United States, Marshals, Ai Haosi, SKG, Xiangxuehai, New fly in the current corporate reputation out of the top ten.
As a world-renowned supplier of refrigeration equipment, Aucma actively fulfills its social responsibilities. In the past two years, it has ensured the immunization of African children in vaccine storage facilities to combat the Ebola outbreak. The ultra-low temperature of -86 ℃ Refrigerators to aid Tibet against hydatid disease and many other public health and safety have played an important role, has been the industry, consumers unanimously affirmed.
Quality recognition, the three Aucma, Haier, the United States ranked the top 3. Le Chuang, SKG, China and the United States, where Satsuti quality recognition in the current strong performance, promoted to the top ten, Europe and snow, Sanyo, new Fly, Rong sound, Kelon in the current quality of recognition out of the top ten.
The report pointed out that crafted, excellence, well-made boutique. Aucma in the product design, manufacture, service the whole process of more than 1,000 stringent, sophisticated quality control, open up online and offline marketing system, with Internet big data, with the customer Zero distance to meet the individual needs of consumers customized, won the respected consumers.
Product praise, the Aucma, Haier, the United States the top three brands 3. Le Chong, SKG, grid shield, Demax promoted to the top ten, cherry, China and the United States, the new fly, ice bear, snow, snow is in this Out of the top ten in the praise of products.
The report pointed out that from the electricity supplier data (statistics Tmall, Jingdong, Gome, Suning four major e-commerce platform) refrigerated display cabinets products, Aucma has more than 190,000 articles of praise, ranking first in the industry.This is from Aucma to achieve interoperability with customers, open up online and offline marketing system, to achieve zero distance with customers, achieved great success.Customer customization of consumers, Aucma with the Internet big data, customer-centric, market-oriented, Developed more suitable for consumer demand, more differentiated market competitiveness of products.
Brand health, the Aucma, Meiling, Marshal 3 brands in the top 3. Bingluo, Hanshin, Sakura, first kitchen, ice bear, duck in the current degree of brand health out of the top ten.
The report pointed out that only by always giving top priority to the brand, the brand can be sustained and healthy development, enterprises can be long-term development. In recent years, Aucma more focused than other brands, Aucma insisted focus on the main refrigeration business, Force 'business development strategy, continue to expand the refrigeration industry, and gradually improve the whole cold chain industry system, and keep up with the characteristics of the times, toward the' Internet + full cold chain 'of the characteristics of the road ahead.
According to the findings of this issue, the top ten brands in the world in terms of brand reputation of refrigerated display cabinets are Aucma, Haier, Midea, Star, China and the United States, Meiling, Marshal, Snow, SKG, The proportion of the distribution of the dimensions of a more balanced; the highest proportion of brand awareness, the lowest proportion of quality recognition; quality acceptance difference is larger, the product difference is less favorable.From the left to the right horizontal, the decline in the quality of recognition , Product praise degree increases, brand health degree increases. TOP10 brand reputation as shown below:
