To the end of the year, many market adjustments began to take shape. Recently, the Meizu may have to shrink the store to adjust the news, attention in the industry is quite high. Perhaps from the industry point of view, this is a major event. Because every time the store adjustment, in fact There are many angles behind the interpretation.
For example, just a decade ago, when Gome and Suning were expanding their physical stores, each new store opening and the closing of each old store all had different meanings, especially if the store was closed, which meant far-reaching performance: Is not the business model has changed? Even some brands are on the brink of being acquired, the store is closed means that it was acquired? - Such speculation endless.
If you look from the market trend, the physical stores shrink Shou shop, in fact, no big deal For manufacturers, profitable is the most basic criterion Single store efficiency is not good, the cost is too high, can not meet the needs of the development of the store Off fifteen to twenty years ago, the smash hit of Pacific Computer City did not mean turning off now.
For consumers, the greatest possible meaning is: where I want to buy things in the future? This problem is developed in the electricity supplier today, especially for digital products, is not difficult. Physical stores more of the show only And service-oriented places, shopping channels in the physical store and the two major ways of electricity have been separated from each other.
One issue of concern is that with the development of e-commerce in recent two years, the channels for e-commerce have been improved, but the costs that manufacturers may have to pay more. Compared with the once-popular e-commerce Save money 'theory, the dismal status of people reflect.VIPO related parties to complain to reporters, due to increasingly saturated shipments, and now the cost of online marketing is getting higher and higher, and some even higher than the cost of physical stores Most representative of the mobile phone market, among the best in recent years, Huawei, OPPO, vivo, etc. are all online and offline force at the same time, millet resumed shipments from this year rose, but also benefited from the addition of offline stores .
So, re-emphasis on physical stores is already a consensus, shrinking entity stores really deserve attention.However, there are many forms of physical stores, there is a store, there are many agency stores, cooperative stores, franchise stores, etc. In the recent decade, From physical stores to e-commerce, changes in the channel's internal development and change can be said all the time. No matter what kind of stores, selling good products, good prices and good sales, is the fundamental.
Can be expected in the future there will be other adjustments, but to be honest, how to adjust the store, for consumers, is really not a fundamental issue for consumers, which fly, which is affordable to buy which , Consumers are always loyal to these.