With the Nanchang West train from the G1382 train slowly into the terminal Shanghai Hongqiao, the body 'beautiful integrated kitchen, the next suction even more force' a few eye-catching inkjet characters instantly introduce the door open, on December 20 On this day, the high-speed train passengers who poured out from the train were fortunate to become the first witness and witness of the first ceremony of the grand opening of the series of high-speed railways in Shanghai and the start of the Shanghai Hongqiao Railway Station.
US integrated high-speed rail train named Shanghai Hongqiao Railway Station starting ceremony
Zhejiang Mei Da spent more than 10 million this time, successfully signed the country more than 20 high-speed rail line naming rights, running time span of up to one year to achieve the first integrated high-speed rail industry, the title of integrated enterprise.
As a pioneer and leader of integrated kitchen products category, Zhejiang MeiDa also demonstrated its domineering side leakage in the title of high-speed rail: Unlike many brands in the simple sense of local advertising inside the car, Zhejiang MeiDa YongDaDa Media contract, select the entire package under the car, outside the body, the car door, headrests, small table, car posters, automatic door stickers and luggage rack at the set color stickers advertising, show the main strong suction under the integrated kitchen products, And in the compartment LED screen rolling broadcast 'United States integrated kitchen number' and high-speed rail to remind, voice broadcast train station in one fell swoop 'sit, lie, line, sight, listen' beauty brand culture full coverage.
Zhejiang Mei opened a full range of high-speed rail marketing
At the same time, the spread of the coverage of Zhejiang Meisteel high-speed rail can also be described as the whole network, generous. Beijing and Shanghai, Beijing-Guangzhou, Shanghai Kunming, Shanghai-Nanjing, Shanghai-Hangzhou, Xu Lan, Zheng Xi, Fucheng, Jiangsu, Zhejiang and Anhui, Multiple lines, including Shanghai Hongqiao Station, include Beijing South Railway Station, Nanjing South Railway Station, Shenzhen North Railway Station, Guangzhou South Railway Station, Hangzhou East Railway Station, Wuhan Railway Station, Chengdu East Railway Station and other provincial capitals and important first-tier urban stations covering a total of more than 20 A provinces and cities, more than 400 cities, opened up and runs through the vast land of Eastern and Southern China.
Throughout Chinese high-speed rail, rapid development if implemented overnight. At present, the Chinese high-speed rail "four vertical and four horizontal 'main skeleton is formed basically, high-speed railway and other railway constitute rapid transportation network has more than 40,000 kilometers, the basic Covering more than 500,000 of China's capital cities and population cities.According to the State Council approved "comprehensive transport network long-term development plan" in 2020, China's railway network business mileage will reach 120,000 km above, the construction of customer lines more than 16,000 km.
In the next few years, the construction of high-speed rail in China will enter a full-scale harvest period, with the adjacent capital cities forming a traffic circle of 1 to 2 hours and the provincial capital forming a traffic circle of half an hour to 1 hour with the surrounding cities, which means no matter long-distance or short-distance travel High Speed Rail will be our preferred means of transport.
Came to the scene to participate in the naming ceremony of Zhejiang University Chairman Xia Ding, executive vice president Zhong Chuanliang and his party, it is taking the 'Great American integrated kitchen number' train came in the car feeling full range of full coverage After the new form of media was disseminated, Dr. Xia Ding spoke about the fact that the US integrated kitchen products are truly created in China, while the high-speed rail is the first national card in China in the new era and the new national card. The layout of Zhejiang Mei Da Innovative Marketing is to rely on a large national brand platform, big brands, big spread.
Dr. Xia Ding, chairman of Zhejiang MeiDa attended the ceremony for the honor of the first high-speed rail title
With the unique advantages of national rail transport, the high-speed rail brand train became a brand new platform for the user's portrait of the integrated microwave appliance.According to a CTR data on the arrival rate provided by the HSR media, the average speed of high-speed rail passengers in the passenger compartment was 2.9 hours , High-speed flake media seats can achieve one-on-one effect, reaching more than 98% of the arrival rate! Outside the larger advertising area, visual impact is clearly stronger.High-speed rail closed space, it is the depth of communication, the United States spread the brand The best carrier.
At this stage, in addition to the high-speed rail marketing, MEGC will continue to conduct large-scale and widespread broadcasting in 2017. On the one hand, the brand promotion will be re-planned and photographed. CCTV-4 Chinese and International, CCTV-13 Oriental Time and Space, News 1 + 1 "and other heavyweight channels and columns to put on the other hand, increase the network of new media publicity, aimed at all-round, multi-channel brand promotion, so that the influence of the United States to further sublimation brand.
As speeding high-speed rail generally, Zhejiang MeiDa 2017, with the target of "creating a high starting point, high level and high efficiency", will create a smart manufacturing model for industries, starting 200,000 new technological renovation projects and 1.1 million new expansion projects each year .
By introducing Taiwan's state-of-the-art integrated logistics management system, the company has built a top-level, fully-automated and intelligent warehouse that integrates with the industry's top-level automatic warehouse. This move also enables Maxim Integrated Products to automatically multiply The automated production track built in the US Dachang District is like being transported by a strip of high-speed railway orbit, which greatly improves the production efficiency and the comprehensive utilization of resources in the form of machine replacement.
'US big integrated stove' special train
It can be seen that in 2018, Zhejiang MeiDa will embark on a higher and faster development platform both in terms of brand communication and production efficiency, demonstrating the ambition and initial mind of the United States to create a national brand, an international brand and a century-old brand.
As soon as the ceremony was over, the top leaders of the United States and the United States also took the time to rush to the next high-speed railway, which is also known as the 'Grand Integration Cooker' to be pulled out. It appears that the spring tide soon opened, Pillow the head of the United States integrated kitchen ads, looking at the small table poster, listening to the United States voice reminder station, easy to enjoy the journey ', such a large home moving the New Year is not far from the scene. In the United States sent to all over the country integrated brand number on the special train, the new 'mobile culture marketing', from the audio-visual level, the United States to create the impression of high-end kitchen brand Zhejiang Meitou quietly implanted in the hearts of travelers.
