Set of lines, not a new vocabulary, but it was frequently mentioned in 2017. When the traditional three-piece smoke stove to reduce the signs of slowing down, when the emerging embedded kitchen appliances all the way popular market, and then Coupled with the powerful catalyst for consumer upgrades ... ... passed the test of water set of kitchen appliances, is beginning to gradually rise.

From March this year on the side of the imperial kitchens Department, Haier cloud kitchen sets, to the CIKB in October, the United States launched the 'Star Kitchen' sets, Fang too release 'Shin Kong Film' sets, the owner of the ROKI smart cooking sets, As well as the combination of the Haier Ioad Chef Electric suite ... ... this year, more ambitious technical innovation in the mainstream kitchen electric big names who significantly accelerated the pace of the set-up of the system, and to outline the aesthetics of the kitchen Outline of space and high quality lifestyle.

The kitchen chefs in the CIKB2017 launched the 'Star Kitchen' suite

Set system from the source of lifestyle changes

In the past, the kitchen was simply a place to cook and satisfy the need for food and clothing; now, as income levels rise, the kitchen is more than just a culinary space, it also symbolizes the quality of life and lifestyle of a home.

The so-called suits, no longer a single set of smoke stoves, but joined the more yuan, a wider range of kitchen appliances new categories, such as: embedded oven, allowing you to play Western-style food; embedded steam box, let you enjoy Healthy cuisine; sink-type dishwasher, liberate your hands, make it easier for you ... ... These uniform tone, style set of kitchen appliances, not only both functional and practical, enrich your kitchen life; After the whole cabinet is integrated, it is more harmonious and beautiful, and pursuing a more refined, comfortable and convenient lifestyle is the real motivation for most people to choose embedded kitchen appliances and kitchens.

In the Yikang data show that in 2017 the embedded market continues to triumph, the overall size will reach 7.3 billion yuan, an increase of 53.3%, the penetration rate can reach 45.6% and through research, the next three years, respectively, 23%, 21 % And 20% of consumers are interested in buying built-in toasters, embedded microwaves and built-in steam ovens.

In the traditional impression, set-up seems to be only a large-scale selection of home kitchen, but in fact, the first-tier cities with huge amounts of money, more high-quality living needs of small units, hardcover room for integration , The same demand for embedded kitchen appliances, can make the original small, disorganized kitchen space become orderly, and to bring them more refined cooking and exquisite life, this is the trend of the escalation of consumption.

Force sets system, to seize the 'kitchen economy'

Accelerated expansion of new categories, kitchen and electrical industry competition began to change from a single product to set, in addition to direct the number of growth, more inherent quality upgrades.After all, the embedded configuration, the design of kitchen and electrical products and Quality has a higher demand.Not only the unification of the external style, the operating system logic must have consistency and interactivity.

For example, in the United States, 'Star Kitchen' sets of Tianzhi series stove stove, used Zhaopin technology to build trinity stove stove, just a key, immediately stove linkage; at the same time the smart pot mode-led, hood Automatic match adjustment to interact with the intelligent scene interaction; boss appliances are also focused on building ROKI system-based smart kitchen ecosystem; side too Royal kitchen series is designed for the villa-level kitchen to build, assembled its most technical heavyweights Innovative products.

As you can see, all the major brands are trying their best to make the kitchen more flexible and create more possibilities for life. This means that the kitchen industry will have tremendous growth potential.

The entire kitchen and appliance industry has further accelerated the transformation to a more sophisticated and intelligent economy since 2017. According to the latest data from Zhong Yikang, the average retail sales prices of European-style and near-suction range hoods increased YoY respectively from January to October 2017 8.35% and 10.31% respectively; the average retail retail price of embedded binocular foci and multi-focal foci increased by 9.28% and 18.57% respectively. Although the growth rate of traditional kitchen appliances slowed down under the control of the property market, Growth, structural adjustment to new product development to profit, and 'out of the kitchen to cook' suite of lacquering strategy will bring a new impetus to the development of the industry.

Fang too released on the AWE2017 'Royal kitchen' smart suite

Accelerate the layout of the store experience, landing sets of the system

Set system, representing the trend of consumer upgrades, outlines the outline of the kitchen in the future.In order to seize this outlet and the first opportunity in advance, in addition to accelerating the upgrade of the mainstream kitchen appliances brands, sales channels in the channel, the sales side is also strengthening the layout .

It is reported that Haier launched in March this year, after the grand kitchen electric strategy, immediately set up to build China's 42 cities complete set of intelligent kitchen electrical experience center, to accelerate the grand chef electric strategy of the country; the United States 'kitchen language' Experience Museum will also be in 2017 To 100; the owner started the fun retrofit and upgrade of the kitchen experience center in 2017 and is committed to opening the kitchen source 2.0 era. Fang Ta started the offline living experience project of 'living house' as early as 2015 Has entered a large speed stage.

Boss appliances 'kitchen source' culinary experience museum

The overall layout of the offline experience store brings with it a scene-oriented marketing environment. It not only shows the stereotyped products more comprehensively and comprehensively, but also is a precise delivery of quality, upward life style and life attitude.

Of course, the online experience store can also provide integrated consulting, integrated design, integrated configuration, integrated installation and integrated services for the suite products, allowing consumers to achieve one-stop shopping, more peace of mind and convenience. On the traditional kitchen electrical distributors also put forward higher capacity requirements, must be changed from product sales to home design, decoration service providers.

In addition, sets of chemical products and the close contact with the cabinets, home improvement areas, as well as hardcore real estate developers positioning the combination of real estate, but also its market development, innovation channels important business direction. As the saying goes: The injection of new blood will make an industry full of life.It is foreseeable that the extension of new categories and new channels under the "set of" era will gradually become the new engine of the continuous development of the entire kitchen and electrical industry.