On December 18, Jiangsu Fengrun Electric Group held the 2018 Cold Supplier Conference on the theme of "Cooperation and Win-Win Wisdom Create a Future".
At this annual conference, Wu Qing, chairman of Jiangsu Fengrun Group, faced more than 500 representatives of suppliers present at the scene, talked about Fengrun Group's vision and short-term planning and put forward a competitive strategy of "winning by quantity" , While setting a 88% high growth "small target" for Shinco Air Conditioner.
Fengrun Group awards for outstanding suppliers
'Do not rely on the strength of the weather' 'to win the volume' to seek growth
In the cold year of 2017, the Fengrun Group, which owns the new division and the Friends of the Austrian dual brand, achieved a sales high of 2.5 billion yuan due to the favorable factors such as high-temperature stimulation, enterprise's own products and marketing upgrades. Among them, the sales of the new air-conditioners also increased by 68 %, The repayment amount increased 72% of the rapid growth.
2018 In the cold year, whether the high temperature will once again come to an unpredictable place, the air-conditioning industry will have a new round of fierce competition around the dimensions of R & D, product and marketing, etc. For this reason, Wu Qingping said that the new air-conditioner will ensure safe and reliable quality , To achieve 'quantity to win.' For the new division did not open up the export business in the past, at present, the new division has also set up an overseas sales team, breaking the export sales channel marketing, the new division will also Jingdong, Ali, five-star and other channels to carry out strategic cooperation .
'Do not rely on the sky, rely on strength', it is in the plus high-end intelligent product development, marketing, service-side innovation based on Wu Qingping, Fengrun Group 2018 will achieve sales growth of 5%, while the new Branch Air Conditioning , Wu Qingping very assured that the next 3-5 years, the rapid development of new air-conditioning will be made and proposed the 2018 cold Year of the Air Conditioning unit shipments grew 88%, 3 years, production and sales of 3 million sets of home air conditioners, sales of more than 5 billion Yuan's 'small target'.
As a "rising star" of Fengrun Group, Shinco Environmental Protection Technology Co., Ltd., is benefiting from the hot market of central air conditioning home improvement market, air source heat pump heating market and the group perfect supporting industrial chain, and is rapidly entering into the development of fast track. In addition, Air-conditioners and dehumidifiers, through active products and customer adjustments, will also resume rapid growth in 2018. Wu Qingping also disclosed that Fengrun Group's smart home and new energy segment is expected to be listed in the near future under the abundant industry prospects .
Jiangsu Fengrun Group Chairman Wu Qingping
To join the strategic alliances to promote high-end new products
With the rapid penetration of the mobile Internet, user-oriented, consumers demand for air conditioning products, is no longer stuck in the basic function of refrigeration and heating, but increasingly intelligent, energy saving, health, comfort, environmental protection, fashion And other personalized, diversified development trend.
Shu Lehua, general manager of Air Conditioning Division, said in the new year, the new air-conditioning will be user-oriented initiative to adapt to market demand, and actively research and development to meet the needs of consumers of high-end intelligent products, improve the split machine, counter product research and development. 8 series of new products, 19 models, 49 basic models; also will launch Guiji 4 series of new products, 7 models, 25 basic models these annual new products, will be reflected in the new 13 strong features and advanced technology, Such as WeChat control, smart eye function and voice control favored by young users, ECO energy-saving mode that users are keen to pursue cost-effective, ultra-low temperature heating technology desperately needed by northern users and RCD Formaldehyde Decomposition to Meet the Healthy Lifestyle Requirement of Users Technology, IFD Static Elimination PM2.5 Technology.
'Good quality of life' is the brand concept of the new division, and strict quality control system, a strong technology platform, rigid quality culture, is the new Branch strong production quality assurance.Data show that in 2017 cold, Shinco air conditioning repair rate year on year 2016 decreased 17% in the cold year and 7.4% in comparison with the target in 2017. In order to further ensure and improve the quality of the air conditioners in the new division, Shulehua said that in the cold of 2018, the new division will establish strategic alliances with suppliers to provide the market Quality, achieve mutual benefit and win-win situation.
It is reported that the current Branch has 13 advanced production lines, production capacity reached 3.5 million units, 2018 cold supply cooperation, the new division requires suppliers to carefully control the supply of products from input to output of every aspect to ensure product quality and reliability. Taking product testing as an example, Shinco Machine Testing owns nationally accredited laboratories. It also owns advanced incoming inspection equipment and can conduct top ten limit experiments including temperature limit, humidity limit and aging limit to protect the quality of incoming materials.
'Open your hands and feet' to open up multi-channel marketing
Marketing changes, but also a major highlight of the new section of the year 2018. By the end of June 2017, through outsourcing training, the new division has set up a new domestic marketing team, many of whom are recruited from the home air-conditioning business benchmarking companies Talent. With the formation of the new team, 2018 cold year, the new division will launch multi-channel marketing, in the conventional channels, to open up electricity providers, supermarkets, OEM, overseas.Shile Lok said that the current production and management center from Last year's 11, expanded to 20 tubes center.Electrical operators, in addition to Suning, Shinco has with the initial cooperation of Lynx, Jingdong, Shinco Tmall flagship store, the new Kejingong POP store has been on sale.
Cultivating the core agents, to create beautiful terminals is also the most important part of the 2018 New Year air-conditioning marketing work. The new air-conditioning will be in the new financial, service, management, marketing support agents, distribution networks will work with new product lineup to create New Shinco air conditioning terminal image.
Steady, low-key and pragmatic is the consistent pace of Shinco air conditioners. However, this also affects the innovation and innovation of Shinco air conditioners in product and marketing changes. The outstanding performance of Shinco air conditioners in 2017 is demonstrating the success of Shinco Air Conditioning's transformation and upgrading With the launch of the new initiatives such as product and marketing in the new year, there will be plenty of room for imagination for the cold weather and future development of the 2018 Air Conditioner.
