Recently, Nestle announced the acquisition of AtriumInnovations, a well-known natural dietary supplement company in the United States, with cash of 2.3 billion U.S. dollars. The market for health products has been steadily rising in recent years. Many overseas health care products companies have also started to regard China as the largest nugget while improving their product and brand quality.Data show that the world's top five health care products companies such as USANA (Usana) in the first quarter of this year in Greater China Sales accounted for about 50% of the total global revenue over the same period; NuSkin (such as new) Greater China sales accounted for about 30% of its global revenue in the first quarter; Blackmores, Herbalife and Swisse, (Reith) Greater China sales accounted for about 20% of its global revenue in the first quarter.
In foreign health giants have Nuggets domestic market at the same time, the domestic enterprises in the market battle is how? Micron Network data show that in 2016 China City Retail pharmacy The sales volume of the terminal healthcare products is already close to 18.6 billion yuan, of which the market share of specific health functional foods exceeds 56% and the sales volume reaches 10.4 billion yuan, while the market share of nutrient supplements also reaches 43%. Nutrient supplements + Less than 1% market share for specific health-care foods So, what are the top 100 billion bestselling brands in this billion-dollar market for health-care foods?
18 billions of brands belonging to seven major categories
Table 1: 2016 Special Healthcare Functional Food Brands with Over 100 Million Sales in China's Urban Retail Drugstore Terminals (Unit: Million Yuan)
According to the statistics from Intranet, in 2015, there were 17 health-care functional food brands with over one billion sales in China's urban retail pharmacies. By 2016, over 10 billion brands rose to 18, with a total sales volume of nearly 4.369 billion yuan.
Figure 1: Subcategories of 18 health-care-capable foods sold in over 18 billion outlets in China's urban retail pharmacies in 2016
Among the 18 brands sold over 100 million yuan, six protein products belonging to the category of immunity enhancement, two products from Tomson times Kin and Guangzhou Baijian Bioengineering Co., Ltd. were all on the list. The rest were Biostime (Guangzhou) health Health Products (China) Eagle sugar-free American Ginseng tea, Tomson times Kin Tomson times healthy R colostrum plus calcium chewable tablets and Guangzhou Bai Jian bio-engineering The company's propolis soft capsules;
Belongs to laxatives are 3, Xi'an Yang Jian Pharmaceutical Xiangdan Qingke Ke Yan capsules, Beijing Australia Teshur Health Products Development Co., Ltd. Pitt students source Chang Run tea and Bai Biological Engineering Co., Ltd. Guangzhou Baihao brand Cheong capsule
Belongs to the increase of bone mineral density class 3, with Tomson times healthy ammonia sugar chondroitin calcium tablets and Tomson times healthy R collagen chondroitin calcium tablets, Xianle Health technology companies Glucosamine plus calcium tablets;
2 belong to the auxiliary hypolipidemic category, there are Tomson times Kin fish oil capsules and Guangzhou Bai biological engineering company soy lecithin soft capsules;
Belong to improving sleep class 2, Zhuhai Kangqi company Naisibong capsules, oral liquid and the wife of the Shenzhen Pharmaceutical Medication R help sleep oral liquid;
Beijing O Teshur Health Products Development Company's Besunyen source Chang Jing tea belongs to the weight loss category, and Zhejiang medicine XINCHANG Pharm brand lutein chewable tablets belong to relieve visual fatigue class.
Four brands more than 30% growth rate
Figure 2: Tomson times Kin protein powder in the Chinese city retail pharmacy terminal Health products Market sales (unit: million)
In 2016, in China's urban retail drugstore terminal-specific health functional food market, Tomson times Kin protein powder growth rate of 58.11%, is the fastest growing billion brands, the brand sales in 2015 nearly 430 million yuan, Sales in 2016 rose to 679 million yuan.
Protein powder health care function to enhance immunity, suitable for people with immunocompromised people. Another brand of Guangzhou Bai biological engineering company's protein powder in 2016 sales of more than 100 million yuan, the company is actually Tomson times health A wholly owned subsidiary.
Figure 3: Sales of Zhejiang Medicine Xinchang Pharma's Yi-Chee Lutein Chewable Tablets in China's City Retail Pharmacy Terminal Health Care Products Market (Unit: Ten Thousand Yuan)
In 2016, in China's urban retail drugstore terminal-specific health functional food market, Zhejiang Medicine Xinchang Pharmaceutical's Yichang Licorice Lutein Chewable Tablet is the second-fastest-growing brand with a sales volume of only 95.1 million yuan in 2015. This 2016 The year rose rapidly to 130 million yuan.
To benefit the card lutein chewable health care function to ease visual fatigue, suitable for the visually-impaired population.Zhejiang Pharmaceutical's annual report mentioned that the product is a natural carotenoid, with the promotion of macular pigment density to protect the macular promotion Macular degeneration, reducing free radical damage to the fundus, protecting eyesight, filtering destructive blue light, protecting the macula and retina of the eye, relieving visual fatigue symptoms and reducing the production of drusen etc. In 2016, China's urban retail pharmacies end of health products ease As the top 20 brands of visual fatigue, Zhejiang Medicine Xinchang Pharmaceutical has the market share of 100% lutein chewable tablets up to 70%, making it an absolute leader in the sub-category.
Figure 4: Sales of Glucosamine Chondroitin plus Calcium Oxide from Xianle Health Technology in Terminal Health Products Market of Retail Store in China (Unit: Ten Thousand Yuan)
In 2016, in China's urban retail drugstore terminal-specific health functional food market, Xianle Health Technology Co., Ltd. has a growth rate of more than 30% of its glutamine-plus-calcium tablets. The brand's sales in 2015 were RMB190 million, rising rapidly in 2016 To 260 million yuan.
Glucosamine chondroitin plus calcium health function In order to increase bone mineral density, suitable for the elderly in the population.In 2016 China City retail pharmacies terminal health products to increase the density of the brand TOP20 pattern, Xianle health technology company's Glucosamine Chondroitin Calcium tablets ranked third in the market share of more than 20%.
Figure 5: Sales of Tomson Derrick R collagen chondroitin tablets in the terminal health care products market of China's city retail pharmacies (Unit: ten thousand yuan)
In 2016, the stores in China's urban retail drugstore-specific health-care functional food market with more than 30% growth rate also include Tomschnokirchen R collagen chondroitin calcium tablets. The brand's sales in 2015 were nearly 277 million yuan, up to 360 million in 2016 yuan.
Tomson times healthy R collagen chondroitin calcium health function In order to increase bone mineral density, appropriate for the elderly in the population .In 2016 China city retail pharmacies terminal health products to increase the density of the brand TOP20 pattern, Tomschen times healthy R collagen chondroitin calcium Chip ranked second, the market share of 29.37%.
Specific health care food market overlord: Tomson Times health
Figure 6: Tomson times health 5 billion sales of specific health food features details
Among the 18 food-specific health-care functional brands that sold over 100 million, five are Tomson Conventions' products, with total sales in 2016 exceeding 1.75 billion yuan.
Figure 7: Bai Jian Bioengineering Co., Ltd., Guangzhou 4 billion sales of specific health care features Food Details
Thammasan times wholly owned subsidiary of Guangzhou Bai biological engineering company also has 4 products into the list, in 2016 a total sales of more than 610 million yuan.
According to the annual report of Tomson Sports in 2016, according to the strategic planning and business development needs of the Company, the business of its subsidiary, Guangzhou Baijian, has been adjusted and contracted since 2015, and all self-operated nutrition centers of the Nutrition Center have been closed. The original responsible management Tomson times health centers affiliated stores have all been handed over to the Tomson Pharmaceutical is responsible for management.This is Tomson times strengthen the main brand strategy, from the first three quarters of 2017 performance point of view, the main brand upgrade as the core series Adjustment has brought good results to the overall performance of the company.
From the current situation, the offline pharmacy health care products market is still small, slow growth, brand concentration scattered, but relatively speaking, consumers are more trusted brands enterprise Tomson times health to the main brand upgrade as the core series of adjustments just because of the time.
2017 has entered a countdown, this year the sales of billions of health-specific functional food brands will also have new members to join it? Which companies have access to the products of the market, we will continue to pay attention to you.
