Following the win of the 2017 Red Dot Award for Product Design and the Japanese Vision Award, Sony A1 has won two important awards in the country: the Gold Award for Quality Television 2017-2017 and the ' It is worth mentioning that, in the same period last year, Sony Z9D won the 2016-2017 television industry's annual achievement award 'the only winner. Z9D, A1 have become television awards harvesters, the brilliant performance of celebrity products also Further proof of the global TV market slump in 2017, Sony took the success of high-end boutique screen route.
Sony's flagship OLED TV A1 gains the Electronic Chamber of Commerce '2017-2018 Gold Quality TV Achievement Award '
Not only are the products professionally recognized, but Sony A1 also offers beautiful market transcripts: According to the data from the third-party authoritative research agency Yikang, the A1 series has surpassed the OLED TV market share since it entered the Chinese market in March this year 30%, 65 "A1 more stable occupy China OLED market sales leader in the list, but also get angel investors Xu Xiaoping, Wang Sicong, financial writer Ye Tan and other celebrities in different sectors of the popular, sales and reputation double harvest, called OLED TV A brother of the market.
Sony TV A1
According to research reports show that global LCD TV brand shipments in 2017 were 210 million units, an annual decrease of 4.1%. The Chinese market also underperformed, according to "China in 2017 TV consumption and 2018 trend forecast report "shows that in 2017, the sales volume of color TV sets in China was about 48 million units, the sales volume remained flat with last year, showing a stagflation phenomenon. The important reason for this phenomenon is that the upstream panel price increases have increased Vendor's cost of sales, after the price increase was end-market resistance, a serious decline in sales.
Although the color TV industry as a whole this year bleak depression, but careful study of changes in its market data can be found: 55-75 inches represented in the high-end large-size contrarian growth, an increase of 32%, of which the price of 7,000 yuan (65- 69 inches) and 12,000 yuan (72-79 inches) more than the high-end large-size market growth even reached 43% and 86%.
Chen Wei, director of home display products at Sony (China), said that this fully demonstrates that large-size high-end TV products are loved by more Chinese consumers and is consistent with the current development trend of China's consumption upgrade. Consumption upgrade trend prediction, Sony has been actively adjusting its product structure in recent years, has been focused on the high-end big-screen market, introduced the innovative flagship products represented by Z9D, A1, access to market recognition.
The success of Sony in the high-end big-screen market has also inspired the development of the global color TV market in 2018. Especially in the context of panel prices gradually declining, color TV companies should abandon the 'price war' and 'conceptual warfare' The value war. "Insiders pointed out that China's color TV industry has emerged overcapacity in low-end products, high-end consumer demand can not fully meet the pain of the market.Sony Z9D, A1's success, no doubt to 2018 high-end color TV market into the A strong catalyst.
