Billions of betting, the winner?
In 2018, Dong Mingzhu and Lei Jun, head of Gree Electric Appliances and Lei Jun, head of the millet team, will usher in a new era and come to an end.
Gambling about the real business model and the trend of the dispute
On December 12, 2013, at the China Economic Annual Character Awards Ceremony of CCTV in the year, Dong Mingzhu, Chairman and President of Gree Electric Appliances, and Lei Junbang, chairman and chief executive officer of Xiaomi, were well-known in the program. TV audiences face betting, Dong Mingzhu said millet sales within five years if more than Gree, she lost to Lei Jun billion; the other hand, Lei Jun lost her one billion.
This bet is definitely the most famous bet on the country from the moment of the birth, it has become a popular topic of enduring, so far, the highest fever for more than four years now with the set deadline approaching, the bet again Cause people to brush screen.
In fact, no matter who lost or lost, it is estimated that this bet will not be too serious for both parties, but the dispute between the business model and the development trend represented by the two enterprises that are betting on reflagration, It is an interesting topic, leaving more inspiration and reflection for the business community and the media community.
Gree represents the traditional manufacturing model of heavy assets and millet represents the internet model of emerging asset-light assets, both business models and trends that will be the road to corporate growth for a considerable period of time in the future.
Now it seems that these two kinds of business development path is not well water is not guilty of the river, not fusion, more companies think they can learn from each other, promote each other for the development of enterprises.
From the trend, Dong Mingzhu has been defeated
Dong Mingzhu is a loser, but this may not help her displeasure.From the current development trend, another year, that is, betting deadline, the possibility of more than the sales of millet Gree.
Four years ago, when betting, Dong Mingzhu really full of confidence, after all, when Gree has entered the billions of clubs, and millet annual sales of only 127 million one is a giant, a dwarf, the middle of a difference of seventy-eight figure This is exactly why iron maiden emboldened at the time.
However, the development of millet is beyond Dong Mingzhu's expectation.This enterprise was set up in 2010 and started its business in Internet marketing and fan economy, claiming to be a company with fever. The rapid rise of China's smart phone market took less than three years , Revenue has exceeded 10 billion, an increase of 300% .2013 to 2015, millet sales usher in a 'blowout' in 2014 and even beyond Samsung, Huawei, to become China's mobile phone market sales champion. Millet diversified ecological layout is completed, the product involves the network intelligent hardware equipment, millet bracelet, millet air purifier, millet water purifier, rice sweeping robot, balance car, rice cooker rice, rice lamps, etc., has become an aircraft carrier Fleet, hatching business nearly 80, of which more than a dozen to do China's first, the world's first car, rechargeable treasure world first, the world's first air purifier, bracelet in the first quarter of 2017 also made the world I. After experiencing the silence of 2016, millet handset ushered in a new round of eruption in 2017, again among the top five mobile phone shipments in the world.
Two big guys bet that the sales as a standard. Perhaps talk about sales more meaningful. Gree earnings report, the first three quarters of 2017, Gree achieved sales of about 110 billion yuan, estimated sales of about 1400 this year As of October 2017, millet sales also exceeded the billions mark; according to the data agency estimates, millet sales this year is expected to reach 130 billion yuan, the gap between the two narrows.
Gree air conditioner-based industry, the fourth quarter is often the off-season sales of air conditioning, of course, Dong Mingzhu can also use price promotions to enhance sales - Gree has more than one end of the year has done so.Micro is a smart phone The main industry, while the fourth quarter is the cell phone sales season, so in the fourth quarter, the gap between the millet and Gree is expected to further narrow.
There is another year between gamblers and millers ginning up sales of Gree. The performance of millet in 2017 is remarkable with a growth rate of around 100%. If millet continues its momentum in 2018, Millet in sales over Gree can be real, which means that Dong Mingzhu and Lei Jun billion bet on the outcome has been divided.
Excluding gambling contract factors, from the future growth trend, millet revenue and other data beyond Gree Gree may be just a matter of time.