According to Canalys, the shipment of VR all-in-one devices will expand to 9.7 million units by 2021, with a CAGR of 140%. HTC (2498), Facebook's Oculus and Lenovo will be key players in boosting market growth Pushing hands.
The report pointed out that North America is the largest VR consumer machine consumer market, accounting for 43% of shipments in 2018, followed by Greater China, the proportion of 27%.
Canalys analyst Jason Low said that Vive Focus, the all-in-one VR product just launched by HTC (2498) in China, has just caught up with the wave of sales of the year-end, which is expected to attract high-end customers and, more importantly, to strengthen its VR platform. In contrast, Oculus Go just listed early next year, then missed the first opportunity.
Vive Focus limited to China for sale, priced at up to 600 US dollars, equivalent to a high-end mobile phone.Hundreds analysts believe that HTC pricing strategy is not heavy weight, that the value of the community is the VR market in the future.
Canalys pointed out that the Chinese VR industry was the forerunner of all-in-one in 2016, but soon found that low-cost market-grabbing tactics will not work.