iPhone X camera driver consumer enthusiasm

Gets Microwode News, Strategy Analytics Consumer Sentiment Analytics - CSA Launches New Research Report "Early Consumer Sensation: iPhone X Consumers' Passionate about Cameras, Monitors, and Face IDs." By analyzing early adopters In a major eCommerce platform review of Apple's iPhone X, Strategy Analytics found iPhone X's camera was a key driver of positive reviews, especially its Face ID, which implements Apple's new security-unlock feature with a front-facing camera, as its key differentiator .

Key findings of the report include:

• Apple upgraded its predecessor TrueDepth camera to enable new security and augmented reality capabilities through Face ID and Animojis, respectively, and consumer reviews of Face ID in particular were particularly positive.

Consumer ratings for monitors and batteries are equally positive - About 80% of reviews are positive, although consumers are more likely to value the camera.

• Brand equity remains an important element of the iPhone X. As an old brand with a loyal customer base, consumers already in the Apple ecosystem will continue to buy these products.

Adam Thorwart, principal analyst and reporting author at CSA Services at Strategy Analytics, commented: 'In general, early adopters of iPhone X were satisfied with this device, and consumers' passion for device functionality combined with Apple's brand reputation helped Become a leader in the US smartphone market. '

Kevin Nolan, vice president of UXIP, added: 'iPhone X has upgraded almost all of the core device features so iPhone users may be pleased with the device, especially with camera upgrades, and we're looking at how other handset makers can handle Apple A new generation of iPhone technology innovation.