Calculations by Survata, a San Francisco-based research firm, showed that about 49% of online shoppers first visited Amazon while online searching, up from 55% in 2016. Google and other search engines followed, up from last year's 28% to 36% in 2017. This year, consumers visited only 15% of retailer websites, compared with 16% last year.
In the product search entry, consumers first thought of Amazon, the company thus to maintain its leading position in e-commerce, according to eMarketer Inc. study, this year, online retail spending rose about 16% to 453 billion US dollars. It also required customers to use search engines to secure their leading position in digital advertising, generating a revenue of $ 35 billion for the company.
Chris Kelly, chief executive of Survata, said that the rise of mobile shopping this year is expected to allow Google to regain competition with Amazon because search engines have improved the shopping experience for smartphones, according to Adobe Systems Inc. Said that in 2017 smartphone holiday spending will grow 26%.