Today, 360 companies decided to take the initiative to permanently close the water drop broadcast platform.Delta Drop the relevant person in charge said that water drop broadcast itself is an innovative product in response to user needs appear in the process, some of the features of the water drop broadcast platform is controversial, there are Malicious use possible.
360 Close Water Droplet Delivery Platform Free to Kindergarten Activities are not affected
'Live and security monitoring on the 360 smart camera is completely two things, the vast majority of camera users are used to do monitoring, live broadcast users need to go through several complicated processes to publish live .Of course, we Putting these two functions together on the same piece of hardware makes it easy for people to be misleading, which is something we need to reflect on. "'We have tried AI and other technologies in hopes of meeting the needs of some users at the same time, To protect the privacy of users. "Water Symphony Manager Zhang Xisheng said, 'But after the technical team efforts, we found that technology is not a panacea. Out of the user-responsible attitude and user-oriented concept, a comprehensive analysis we decided to close the water drop broadcast platform '
After sincere reflection and technical attempts 360 companies decided to close the water drop broadcast platform
Before taking the initiative to close the water drop broadcast platform, the water drop broadcast has completely streamlined all the live broadcasts of videos on public places that involve the flow of people on the platform, leaving only the public benefit broadcasts such as precision poverty alleviation and ecological agriculture. In fact, from the first half of this year A series of measures have been taken to start the direct broadcast of water droplets, increasing the user privacy protection, including changing the live broadcast of the campus to private sharing, that is, only the school teacher sets the authorization password and parents can enter the password to watch it. Of the stickers, requiring businesses to open before the broadcast must be prominently posted, to remind the public's attention; open user reporting channels, 24-hour manual duty, dealing with privacy reports, water droplets live screen is set up a striking report button, user-friendly at any time Report.
After permanently closing the water drop broadcast platform, the 360 smart camera will focus on the security monitoring function. Since the launch of the 360 smart camera, more than 5 million units have been sold since its launch. The main products are safety and convenience.
In addition, 360 companies will be able to give away 360 smart camcorders free of charge to kindergartens throughout the country. As of now, 360 has given more than 2,000 products to kindergartens all over the country and has become an important tool in protecting children's safety and enhancing mutual trust between parents and teachers. Quietly
Introspection of product manager of water drop broadcast
Last week, the live broadcast of water droplets became the focus of the industry due to an article.
As the product manager of water drop broadcast, in the face of the article, although the public relations of the public relations colleagues traces from the traces of transmission and other manuscript that some people are manipulating, it is black us, but we are not allowed to debate .This makes us have to seriously reflect In the end there was a problem.
Under the guidance of that article, many users mistakenly believe that the monitoring and live broadcast of the 360 smart camera are mistakenly believed that all smart cameras are being broadcast live. This is an out-and-out misunderstanding.
Our earliest 360 smart camera called 360 family guards, then we provide security monitoring capabilities, our original intention is to help people working outside, be able to see the phone anytime, anywhere on the phone, you can care for the elderly and children.
I remember one thing happened in 2014 when two empty-nesters in one province died of electrocution after another, and another elderly person who was unable to eat their own senile dementia lived and starved to death at home. Come back, the old people have died a dozen days.
If at that time, a smart camcorder was installed at home, the son could remotely see the situation of the elderly outside and the tragedy would not be staged.
Like many other products, 360 smart camcorder began to receive a lot of suggestions and needs from users after it was launched. Among them, there are live broadcasting functions, especially for many users who want to broadcast live pets at home so that we can monitor In addition, the current water drop broadcast function is added.
We initially did not expect much attention to be able to direct water droplets, how many users can be, but after the launch, found that there are still many people are willing to live with the 360 smart camera.
For example, a lot of painting, engraving users will broadcast their work out of the process, there are some scenic staff direct broadcast of the local scenery, and even many farmers friends, their own garden, orchard and even pig sty Live for everyone to see, hoping to be able to sell their own agricultural products.Of course, there are also some small businesses, live out of their stores, want to promote their own shops.
The last of these businesses, but also the focus of the live broadcast of the water drop everyone's attention.In fact, we are also concerned about the privacy issues before the broadcast, an incident happened earlier this year when a school teacher in Henan, bought a 360 smart camera In the classroom, the students' life and study were broadcast live.After the media concerned about it, we found the school with us, hoping to turn off the live broadcast and give the students some privacy.However, the feedback from teachers and parents We are surprised that they do not agree to turn it off because most of those students are left-behind children. Parents are working outside the year. Live dripping is a very good way for them to see their children's living conditions.
At that time, it was still very valuable for us product managers to think that we were doing this.
At the same time, we also remind us that is the live broadcast of public places, will affect some people, so we have done a lot of work to avoid this situation, the first is to increase the complexity of live broadcast between live and security monitoring, intelligent in the 360 Cameras are exactly two things, the vast majority of users of the camera are used to do the monitoring, do live broadcast users, need to go through several complicated processes to release live.Of course, we put these two functions in the same Hardware, making it easy to be misleading, this is something we need to reflect on.
In addition to the process, we also set the terms of the agreement to the business, but also to provide them some posting the logo, but we also found that the hope that the use of these tools to manage businesses, sometimes out of the reach, so we also audit to shut down some public places However, just as the focus of the storm lies, various means and manpower audits still can not completely prevent the live broadcast in public places.
This is another point we need to reflect on, in the event that our customers are broadcast live, it can be said that we are lucky, it can be said that we lack of thinking. Our company has a culture, 'customer first' So users of 360 smart cameras need live streaming and we've provided live streaming. While these users are having trouble with their customers, although these customers are not our direct users, we really should be aware of them and think about how they feel. We did not do this well. We must admit this mistake and hope to correct this mistake.
So we accept the advice of some media teachers and users who intend to use artificial intelligence face recognition technology to recognize and obfuscate the faces in the public places.But through the efforts of team engineers, There are still many situations can not be 100% live on the face of all human beings, there are some human factors, such as the side of the face of the camera, or the location farther, there are some business factors, such as camera location, Angle, etc. will affect the recognition.
Through technical attempts and recent reflection, in order to be able to respect and protect the rights and interests of more users and consumers, we decided today that the 360 smart camera will remove all live-related functions and provide only security monitoring functions. Closed, no longer provide any live streaming service.
We will unswervingly continue to provide free kindergarten 360 nationwide smart camera, will help parents to keep abreast of their own children's activities in real time to continue to do and, 360 smart cameras will be used for kindergarten to optimize the targeted upgrade.