The latest 4K smart TV in front of, but I do not know how to watch TV; with induction of the new microwave oven, but even the bowl leftovers must be cautious; Even wash with a smart washing machine, most of the functions can only be used as display ... ... Today, Home appliances have all advertised 'intelligence', but these high-tech 'high-tech' products have become 'tasteless' in front of most elderly people.
Speaking of television at home, Aunt Wang has a belly bitter water this year 'double 11', her daughter bought her a large-screen 4K ultra-high definition smart TV, 'At first, my daughter one by one with me demonstrated the function of this TV, said Is not only able to see the original channel, but also the Internet to watch their favorite programs, and even online shopping, I heard excite. 'But wait until Aunt Wang himself to operate, but always feel a bit powerless,' always remember Live the use of those functions, even if the family often taught themselves, but I am old, and soon will forget. 'To Aunt Wang depressing is that after turning on the television, often not her most familiar TV channels, but colorful Platform interface, after a half-day operation and found that even a TV can not see, smart to daughter 'remote call for help', if the daughter may encounter busy for days can not see the TV.
Aunt Wang and a similar experience of the elderly consumers are rare, they said, most of their smart home appliances bought children filial piety, very happy, but for them, the older, difficult to accept new things, a lot of intelligence The basic functions of home appliances will not be used, which makes them very worried.
The elderly are not unable to accept smart home appliances, but because of the serious lack of suitable aging products on the market. The elderly welcome the 'aging' smart home appliances.
In fact, in developed countries, the idea that older appliances should be distinguished from ordinary household appliances has long been put forward. These countries consider that the appliances of the elderly should be safe, healthy, intelligent and economical, and on the basis of this A series of products, such as reducing the number of buttons on the remote control or the number of knobs in the body as much as possible, with clear and easy-to-read instructions and clear color signs.
However, in China, many manufacturers nowadays focus on 'intelligent' and 'high-tech' while developing their products. Most of them are also oriented towards the '80s 'and '90s'. However, in the intelligent application Ignoring the 'aging.' Manufacturers from the actual needs of the elderly can find smart home appliances and 'fit the aging' of the meeting point, not only to meet the needs of the elderly group of smart home appliances, but also open up a broader market , So as to achieve a win-win situation.
The mobile phone market is a good case.At present in the market, specifically for the elderly to develop more varieties, these elderly mobile phones basically have large screen, large font, large keys, high volume and other characteristics, and some also have a call to call relatives Or one-button alarm function, a few high-end products also have real-time positioning .All the elderly have a common feature of mobile phones, is the use of convenient.In smart features, these phones is not 'wide network', but according to the elderly consumption For example, for the input, to provide convenient voice input method, for travel, providing a quick one-click navigation function, although these phones are relatively inexpensive, but it has a vast market space, to achieve the elderly consumers Win-win situation with the business.