In Thailand, Japan and South Korea appliance brand monopoly market for 40 years, long formed a consensus that the price of Chinese home appliance brand is generally lower than the Japanese and Korean brands.But now, this pattern is changing.Maximum cooling capacity on the market reached 24000BTU (Equivalent to 2.5P) the most expensive brand of air-conditioners in South Korea sold for about 1,500 US dollars, Haier Asia latest high-end Yun Ding air conditioning priced at more than 2,500 US dollars, 1,000 US dollars higher than the industry.
The release of Yun Ding Air Conditioning is also on behalf of China's first air-conditioning Guiji into the Southeast Asian family living room.This is December 19 Haier air-conditioning in Bangkok, Thailand, the Pan-Southeast Asian distributors will release a high-end brand-name signal. Ding air-conditioning together, as well as round imperial bottles series, they are known as the 'new living room air conditioning' Haier became the first Chinese brand layout in Southeast Asia, air-conditioning Guiji.
The living room in Southeast Asia, no matter how large area are using hanging air conditioners to the Thai market, for example, the 30-square-meter living room needs to reach 24,000btu refrigeration capacity of the hook, the length of more than 1 meter, a height of 0.78 meters, the thickness is also close to 0.5 meters, hung The wall makes the space has a strong sense of pressure, cleaning is not convenient.And a larger area of the villa living room, you will choose to lift the central air conditioning.China Southeast Asia based on the long-term use of air conditioning habits, at present, there is no one Chinese brand to break This family living room air conditioning pattern.
When a Haier walked into the Chinese community in Thailand, many local Chinese directly asked: "Why Haier does not sell the aircraft!" The Chinese population accounting for one-seventh of the population in Thailand directly raised the demand for cabinet air conditioners. Haier's high-end air-conditioners The opportunity to enter Southeast Asia is coming.
In addition to a large number of Southeast Asian Chinese to accept cabinet air conditioners, according to Nielsen's consumer market in Southeast Asia reported that the emergence of Southeast Asian middle class and continue to make air-conditioned Guiji into Southeast Asia living room decision-making, not only by the emotional needs of users. Growth has driven consumers to buy more expensive products and enjoy the extra quality and functional benefits of more expensive products.
Regardless of the user's emotional needs or the market based on the rational judgment of data reported, the introduction of new living room air conditioner is Haier air-conditioning users in Southeast Asia, because it is to meet the user from the appearance to the health and comfort of the air needs.
Yun Ding is Haier Group's high-end brand Casa Di's star product, just won the industry's only Chinese patent design award prize, to enter the living room in Southeast Asia; and as the founder of the circular Guiji, Haier Imperial bottles look stylish air conditioning, placed Living room corner, neither space, but also perfect integration with the home style.Haier air-conditioning R & D personnel, 'air-conditioning in Southeast Asia is no longer just a cooling tool, but home life decorations, to provide users with clean air solutions.'
In addition to its innovative exterior design, Tarun air-conditioners avoid direct blow-in of the user's head to avoid air conditioning problems, as well as 963mm extra-long supply belts and segmented supply air to provide users with a comfortable and healthy air experience. The body temperature of 23 ℃ gold, 52% human body gold humidity, light ion purification PM0.3 to 99% cleanliness of the experience, the quiet operation is as low as 18 dB.
Can not be ignored, in recent years has become a self-cleaning label Haier air-conditioning technology, has also entered the user's family in Southeast Asia, and applied to hang up, Guiji all the inverter air conditioner.According to Haier R & D personnel, for the northern cool in Thailand Seasonal temperature is cold, Southeast Asian high temperature and humidity year-round climate differences, Haier self-cleaning air conditioning in Thailand before the market, carried out more than 30 different conditions of the simulation test; and install the user's home environment for different experiences, and ultimately developed a suitable Local high-temperature high-humidity environment of self-cleaning technology, which is Haier self-cleaning and full-fledged global performance.
At the same time, into the user living room in Southeast Asia Haier air-conditioning Guiji, the industry is the highest price of air conditioners.This detail and the 'new living room air conditioning' to the Southeast Asian families bring a subversive air experience, all reflect Haier in the global market from exports It is reported that high-end transformation of Haier's air-conditioning in 2017 achieved initial success, this year has also become the first year of high-end Haier air-conditioning brand in Southeast Asia.