Recently, the Meizu encounter can be described as 'people sitting at home, pan from heaven.'
Then the normal channel optimization and adjustment, but was discredited as 'Meizu closed nearly 500 offline stores.' And not to mention closed, closed-door mobile phone industry is the common channel optimization of a means, simply because a region of agents Some understanding of the local situation, and do not know the specific circumstances of other regions, the only one to make concise remarks, this unpleasant catches the wind and fueled, reflecting the current domestic mobile phone industry intense competition and moral imbalance.
Meizu recently, how to provoke a friend?
May be because of the better state of Meizu: the dream of the 15th anniversary of the fall of the machine, to the yellow chapter appeared in person, and then the recently paid attention to the full return of the yellow chapter, we can see the Meizu is making drastic strategic reform layout , For the new machine and the future of high-end brands to prepare for high-end positioning. Race against time by leaps and bounds Meizu, how to prevent friends anxious jumped feet?
Meizu's reform trend, we should start from February this year.
February 10 Meizu founder, chairman and CEO Huang Zhang released microblogging said it would re-mountain personally create 'dream machine' to meet the Meizu fifteen anniversary next year to commemorate.
Huang Zhang's full return and Meizu now do some channel optimization, product optimization, brand optimization, we can see that Meizu all the adjustments clearer and more clear.
Channel optimization, Meizu actually already begun to adjust the layout, the relevant person said: Because Meizu, charm blue brand split, so the offline store operations (including agents, supervisors, shopping guide) also need to split adjustment. However, This adjustment, Meizu has its own standards and goals.
In addition to the Meizu, Charm blue in the channel to do split and adjust, for some substandard stores, it will close the shop, adjust, re-open and other rectification and optimization measures.The storefront and open is based on store performance and Relevant standards for an optimization action will not meet the requirements of the store to close, and re-select the new place to open a new storefront, Meizu channel optimization at this stage in progress.
Product optimization, Huang Zhang earlier promised to do a charity friends like a tribute to the fifteenth anniversary of the machine, not long ago has also been confirmed by the official, Huang Zhang Forum box photo, is the most powerful proof that this The sincerity of the Return of the King by Huang Zhang will meet with consumers on the 15th anniversary. The 15th anniversary of the flagship model is named "15" sound.
Looking back, from the brand separation to the channel split optimization, test high-end PRO 7 from the water until next 15 new machine finalized, Meizu's pace has not slowed down in the face of noisy noise, the Meizu has been quiet calm , Step by step, brick heart do things on hand: to adjust the status and deployment of tactics to make better preparations for next year's new release, at the same time as force in the high-end market.
To Meizu brand and technical strength, cooling in the skills after what big move will be released, is to make the industry look forward to.
'The only way to stand out in the competition is basically to make yourself stronger and make a bigger voice.'
This sentence gave diligence diligently diligent Meizu, also give diligence and catching a trailblaze friend.
Recently, the Meizu encounter can be described as 'people sitting at home, pan from heaven.'
Then the normal channel optimization and adjustment, but was discredited as 'Meizu closed nearly 500 offline stores.' And not to mention closed, closed-door mobile phone industry is the common channel optimization of a means, simply because a region of agents Some understanding of the local situation, and do not know the specific circumstances of other regions, the only one to make concise remarks, this unpleasant catches the wind and fueled, reflecting the current domestic mobile phone industry intense competition and moral imbalance.
Meizu recently, how to provoke a friend?
May be because the state of Meizu getting better: from the 15th anniversary of the dream machine's dust settles to the yellow chapter appeared in person, and then the recently paid attention to the full return of the yellow chapter, we can see that Meizu is making drastic strategic reform layout , For the new machine and the future of high-end brands to prepare for high-end positioning. Race against time by leaps and bounds Meizu, how to prevent friends anxious jumped feet?
Meizu's reform trend, we should start from February this year.
February 10 Meizu founder, chairman and CEO Huang Zhang released microblogging said it would re-mountain personally create 'dream machine' to meet the Meizu fifteen anniversary next year to commemorate.
Huang Zhang's full return and Meizu now do some channel optimization, product optimization, brand optimization, we can see that Meizu all the adjustments clearer and more clear.
Channel optimization, Meizu actually already begun to adjust the layout, the relevant person said: Because Meizu, charm blue brand split, so the offline store operations (including agents, supervisors, shopping guide) also need to split adjustment. However, This adjustment, Meizu has its own standards and goals.
In addition to the Meizu, Charm blue in the channel to do split and adjust, for some substandard stores, it will close the shop, adjust, re-open and other rectification and optimization measures.The storefront and open is based on store performance and Relevant standards for an optimization action will not meet the requirements of the store to close, and re-select the new place to open a new storefront, Meizu channel optimization at this stage in progress.
Product optimization, Huang Zhang earlier promised to do a charity friends like a tribute to the fifteenth anniversary of the machine, not long ago has also been confirmed by the official, Huang Zhang Forum box photo, is the most powerful proof that this The sincerity of the Return of the King by Huang Zhang will meet with consumers on the 15th anniversary. The 15th anniversary of the flagship model is named "15" sound.
Looking back, from the brand separation to the channel split optimization, test high-end PRO 7 from the water until next 15 new machine finalized, Meizu's pace has not slowed down in the face of noisy noise, the Meizu has been quiet calm , Step by step, brick heart do things on hand: to adjust the status and deployment of tactics to make better preparations for next year's new release, at the same time as force in the high-end market.
To Meizu brand and technical strength, cooling in the skills after what big move will be released, is to make the industry look forward to.
'The only way to stand out in the competition is basically to make yourself stronger and make a bigger voice.'
This sentence gave diligence diligently diligent Meizu, also give diligence and catching a trailblazer friend.
