In recent years, PTC based on design software and product lifecycle management platform, actively borrow from the merger, technology and other strategies to operate, so that its transformation into a large-scale integration of data analysis, the Internet of Things (IoT), expansion of Real (AR), intelligent manufacturing and other software service providers, corresponding to the development of 4.0 of industrial demand, At the same time let the digital and physical applications seamless threaded, recently, PTC announced the establishment of a new reality laboratory (Reality Lab), into virtual reality (VR), AR and mixed Reality (MR) and other related applications, and become the 2019 PTC new headquarters, one of the major facilities outside, Another PTC in the Industrial networking platform development also has a better display of strength, and from the design, manufacturing, logistics, commercial display, such as the entire manufacturing and sales value chain links, have a complete solution to launch. PTC said that the corresponding industry new competition, digital and entity more in-depth integration, will allow enterprises to appear new value and change, how to let the enterprise run more consistent with the industrial 4.0 of the demand, also become the enterprise in recent years actively pursue the direction and goal. For the manufacturing industry, the use of industrial networking technology platform for digital and physical integration, so that the traditional manufacturing transformation in the direction of intelligent development, supplemented by machine learning, large data analysis and other imports, has become the industry's common joined development direction, and the industry from the design, manufacturing, operations and services, such as the overall value chain efficiency to enhance the important cornerstone . For PTC, in order to meet the needs of industrial development, the rapid transformation of PTC in the past 3 years, and through the existing Thingworx, PLM and other software and platforms, supplemented by Vuforia, industrial networking platform for integration, has made PTC provide services and products more able to correspond to market competition and demand. Which, in the Internet of Things, PTC services and products have developed rapidly in recent years, in addition to the existing Kepware software can turn products directly into a network of things networking devices, and then through the IoT platform, large data analysis will connect the network devices, in the data analysis, PTC also has a solution can be different data island series, and then through data analysis, so that data can be used to interconnect and generate value, and then through the media applications such as AR, so that users directly with the digital world. Apart from the Internet platform for things, in the application of AR, VR and Mr, PTC believes that it will become an important watershed in the transformation of intelligent manufacturing, and will make the large data collected by the manufacturing networking platform better utilized and shown, and is an important medium for the integration of the entity and the digit more seamlessly. PTC further points out that the advent of VR, AR, Mr Newcomer interface and interactive mode will make the application of PC combined with real experience become the main way to communicate and communicate, and will become a new model of information transmission. And the recent VR, AR and other applications have a better breakthrough appeared, and from the past education and other fields into industrial and commercial applications, especially in product manufacturing development, manufacturing, display and so on, there is a greater use of permeability. and corresponding to this trend, PTC in addition to Qualcomm (QUALCOMM) to buy and Vuforia technology platform, so that PTC jumped into the world's largest VR platform manufacturers, in order to implement the new AR application and research, PTC recently announced the establishment of a real-world laboratory (Reality Lab), and by the Massachusetts Institute of Education to recruit professionals responsible for the establishment of the laboratory, will be more conducive to PTC follow-up in the service, training, product design, value chain management, etc. have better competitiveness.
