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1. Kirin 970: three years grinding sword, look at the future;
Set micro-coverage (Reporter Zhang Yi group)
How to take a photo quickly and nicely? This is a simple and complex issue.
In recent years, mobile phone manufacturers have made a big fuss about camera functions. From single-shot, double-shot, four shots to backlighting and soft light, they are actually providing personalized solutions for specific environments. This also makes users think, Camera function seems to be only related to the camera, but in fact, the bottom of the phone chip support, the shooting experience is also very important.
From 2015 using the first generation of self-developed dual-ISP technology unicorn 950 come out to this year equipped with the world's first unicorn 970 release of the AI module, three years grinding sword, unicorn chips for photography understanding and insight is more comprehensive, As a future-oriented processor, Kirin 970 significantly enhances the traditional photographic experience, it also takes the photo to a new level of intelligence.
Focus on resolving the industry pain points
Many consumers are distressed when taking pictures, either by missing a great moment, or by not photographing the actual results, depending on the phone's response speed, focus accuracy, algorithm optimization in a particular scenario, and Performance Tuning, while responsiveness and depth-of-scene optimization are all aspects of Kirin 970's emphasis on user and industry pain points.
In unicorn 970, self-study dual-shot ISP technology has been upgraded to the third generation, more mature.According to report, in Kirin 970 R & D process, including photo processing response time, focusing, motion detection, exposure strategies and other processes A new generation of ISP performance has been significantly improved, throughput increased by 25%, making the entire photo response time reduced by 30%, the user from pressing the shutter to the final imaging time greatly reduced.
In focus, through the hybrid focus program, unicorn 970 for flat areas, solid objects and other difficult-to-focus scene for the optimization of the underlying algorithm, making the focus in a particular scene more accurate and natural.
For portraits, Kirin 970 ISP equipped with face detection hardware module, which makes even in the process of movement, but also be able to quickly and accurately complete the shooting for different colors, hats, glasses, masks, shading, Side face and many other complex human face scenes have been optimized to dramatically improve the portrait of the camera experience.
In addition, the scene optimization, there are integrated scenarios, including sports scenes and night scenes, including 13 different shooting scenarios, the system according to the characteristics and attributes of the subject automatically adjust the appropriate parameter settings, the user only need to select the corresponding mode, That is, you can shoot the best photos in different scenes.
For example, combined with intelligent motion detection technology, using 4 in 1 hybrid AF (phase focus, laser focus, depth focus and contrast focus), can predict the status of moving objects, set a more appropriate exposure parameters in Huawei video display , You can easily freeze to high-speed rotating blades and children running sports scenes, capture capacity has been significantly improved.
Experts from the Kirin photo team told reporters that the user in the process of taking pictures using mobile phones, the main focus on response speed and scene-specific optimization, which is the proposition of the industry.Compared to the professional manual parameters of photographic equipment Training, unicorn 970 hope to provide consumers with more convenient solutions, so that filming is no longer cumbersome and complex, reducing the time cost of consumer learning and improve the shooting experience.
Adhere to innovation to win the affirmation
In fact, speed and scene optimization are not easy to achieve, because the parameters involved are extensive and complex, such as even a night-time mode, including outdoors, venues and other dimensions, which also contains many sources of interference, but also To consider the combination with the hardware and the overall system power consumption.This makes unicorn 970 team in the camera function optimization process, like a clumsy, layers.
According to report, Kirin 970 team began shooting R & D planning three years ago, during the collection of a large number of user feedback, and conduct in-depth and detailed research, ISP, algorithms, Camera program, the image center from, Japan, the United States, France and other teams work closely with each other, which makes Kirin 970 understanding of the camera experience can accurately and profoundly grasp the industry trends and the needs of global users.
If from Kirin 950, Kirin team for consumer electronics in the field of a powerful pioneer, then now the third-generation flagship chip unicorn 970, in the user pain points to solve the hard work and practice, then unicorn team understanding of user experience More profound insight is also more acute, three years, Kirin chips are increasingly mature and ushered in the harvest.
Over the years, Kirin chip team has always insisted on technological innovation, unicorn 950 dual self-developed ISP, is considered to achieve the industry by leaps and bounds.Black and white fusion of shooting solutions that can make the shooting brightness, color, etc. The details of the handling is also more delicate.And in the Kirin 970 R & D process, the algorithm for a particular scene, but also accumulated a number of patents, which is unicorn 970 in the photo can be a major breakthrough to achieve industry-leading important factor.
At present, the flagship product Mate 10 equipped with unicorn 970 Huawei cell phone has been listed one after another, of which the camera function has been widely affirmed by users.In the evaluation of e-commerce platform Jingdong, Suning, taking pictures fast, clear images, as consumers Like the main options.
Recently, in the report given by the authoritative mobile phone camera evaluation agency, Mate10 was able to achieve the goal of being the most powerful iPhone X in a number of assessment indicators due to its strong shooting performance. For many years, few domestic mobile phone manufacturers could achieve this. Kirin 970 is also in the photo strength of the affirmation.
AI enabled to take pictures more intelligent
In the unicorn 970, the most important and concerned about is the world's first independent AI module (NPU NPU). At the same time, using a new HiAI mobile computing architecture, through the CPU, GPU, ISP / DSP and NPU cooperate with each other to achieve efficient operation. With HiAI architecture, AI performance density is significantly ahead of CPU, GPU and DSP, achieving more tasks with less energy consumption ratio and achieving a qualitative leap in performance of Kirin 970 .
In terms of taking pictures, the significance of the HiAI architecture lies in its powerful support capabilities at the bottom of the platform, combined with the powerful computational power brought by the proprietary NPU unit, which enables all the original pictures to be energized based on this, thus realizing the whole Photo level of improvement.
According to the test released by Huawei, in terms of image recognition, the number of image recognitions per minute of Huawei Mate10 has reached 2005, while that of the iPhone 8 and Samsung S8 that are also released this year is 889 and 95. The unicorn 970 is capable of computing Unusually strong
If the scenario is based on algorithmic integration, NPUs with more computational power will enable more and more solutions to be integrated at the same power consumption, and the NPU has self-learning capabilities that can According to the accumulated data to run the best algorithm to cognitive and improve the scene, which gives the future of mobile phone camera provides a great imagination.
For example, in current mobile phone scene recognition, there is a misjudgment in aspects such as color distribution threshold and common algorithm discrimination, and the AI will identify the camera more accurately when the camera is turned on for scene recognition by means of neural network processing Scene, the final formation of a set of intelligent parameter adjustment, to complete the shooting, but will also continue to improve self-learning, making identification more accurate accuracy.
The introduction of AI also makes Kirin 970 have a 'Goggles' function, for the camera, AI can make the camera from recognizing the scene to understanding the scene for the future, AI blessing under the camera function can even achieve the human eye can not see The picture is presented. While shooting the picture, it can intelligently recognize the scene and the picture. In addition to automatically adjusting the shooting parameters, it can also provide the picture information and interact with the user.
Such as shooting still life and scenery, AI will be shooting at the same time, provide relevant background information, the equivalent of providing a photo-based encyclopedia, which will undoubtedly make the future of the camera more intelligent, but also will extend the Kinds of applications, then, taking pictures will give consumers a new experience upgrade.
In the view of Huawei, the current smart phone has gradually become an extension of human organs, and joined the AI, will 'evolve' the human brain co-processor, if the current mobile phone camera is required to make the imaging as close as possible to the human eye, there After the AI, the future is to go beyond the human eye and truly recognize the world, and by then everyone may become a professional photographer and enjoy more fun while taking beautiful pictures.
2. Tsai Ming-cai love with TSMC employees, intended to iPhone orders;
Tsai Ming-kai loves to use TSMC MediaTek staff dissatisfaction
MediaTek chairman Tsai Ming-tsung in July this year, drawing power CEO Cai Li-line to join the forefront, and before the introduction of a large number of TSMC, including seniority, legal chief of a number of high-level from TSMC, MediaTek employees received a letter broke the news , Claiming that Tsai Ming-yai TSMC re-use of power, has let the old staff chilling.
"Employees are MediaTek's assets and their families. To thank their staff for their hard work, each employee who arrives before Sept 30 will receive an incentive bonus of 10,000 yuan." On November 18, the cold wind in Hsinchu County Stadium Rain, MediaTek chairman Cai Ming mediated one announced on the stage, the staff cheers in unison, the scene temperature heating up.
This is the 20th anniversary of MediaTek, not only the first open media interview, but also set the company paid bonuses in the games the first case.But just two weeks ago in the MediaTek Games, the same location, the same leader in charge of running, the same red envelope , The same scene scenario, but was on stage to accept the staff cheers is TSMC chairman Zhang Zhongmou.
"MediaTek Games and TSMC are so similar! Even the locations are in the same place." MediaTek senior staff broke the news, "because MediaTek staff to the 30th anniversary of Taiwan Semiconductor Manufacturing Co., Ltd. sports scene."
However, this issue received a complaint letter from MediaTek employees, claiming that Tsai Ming-yung re-use of TSMC, including Lin Xinyu, director of human resources and foreman Wen-Tang Su is the foreground of the people, Cai Li-line took over the co-CEO, layoff news rampant, this stock The atmosphere made the couplets chilling, "The staff is not your chess piece." The old employee said angrily in his letter.
In response to the news that MediaTek has re-used the Taiwanese people, it has caused uneasiness in employees and fear of being "politically incorrect." MediaTek said that its talent strategy is to recruit talented people from all over the world. For example, TSMC, Qualcomm, ADI Broadcom, Texas Instruments, UMC, ITRI, etc. are only biased and wrong if they are read as "TSMC."
MediaTek chairman Tsai Ming-fai loves TSMC, including three directors, legal chief and people from TSMC, in recent years, many engineers jump from TSMC MediaTek office, MediaTek also seems to be "TSMC" direction development of.
"TSMC (TSE TSE) reuses Taijiatou because TSMC is a Taiwanese semiconductor gifted student. In addition to Co-CEO Tsai Li-hang, Fosun Sultanate and Lin Hsiu-yu, the chief executive of Jinlianbu and Zhang Bingheng also comes from TSMC. Recently, But also from the TSMC to pick up many engineers come over, but in the past there are acclimatized Taiwanese people leave. "Former head of MediaTek said.
According to the MediaTek website announcement, Su Wen Tong TSMC had served as director of senior projects, Lin Xiuyu served as director of human resources at TSMC, Kinglink was TSMC's senior vice president of business and services, as was Zhang Bingheng TSMC Deputy general manager.
In addition to Tsai Li-line and Su Wen-tang, Lin Xiuyu and others, the former head of MediaTek Yu Ming-duo in the past have also served in the financial department of TSMC, however, Yu Ming Duo left MediaTek in 2011, was once transferred to the millet technology as the chief financial officer.
Industry insiders pointed out that the pay structure of TSMC and MediaTek close to may also be MediaTek to TSMC was the main factor, a semiconductor industry executives said in the past, MediaTek annual salary is better than TSMC, but in recent years, TSMC has been beyond MediaTek phenomenon.
This is the wishful thinking of Taiwanese people to re-use Tsai Ming-tsai
Semiconductors senior sources, MediaTek chairman Cai Ming-mediated reason to reuse TSMC, the key is for the Apple iPhone. 'TSMC in recent years, a large part of the growth from the iPhone orders contribution, MediaTek past the main chip sold to China Brand, Tsai Ming-mediated on such a development has not been very satisfied, but also hope that by TSMC blessing, and strive for iPhone orders. 'Informed sources said.
As for getting an iPhone order, Tsai was asked during the games that although he did not want to talk much, he did not deny it. He said only briefly that 'as long as there is an opportunity, we will work hard.'
A former director of MediaTek said that Tsai Ming-mediated for the past, MediaTek can only sell the chip to the mainland mobile phone factory is not satisfied with the development of MediaTek and Apple and Samsung have long been in contact, although MediaTek this year has successfully entered the Samsung mobile phone supply chain , But the price is not ideal, as for iPhone orders are still hard at work.
Tsai Ming-Kai Cai hand over the line of control more
Industry insiders pointed out that Cai Lixing served as co-chief executive of MediaTek, the power has become more and more, the past purchasing, research and development and sales of three major departments, respectively, by the MediaTek vice chairman Xie Qingjiang, co-chief operating officer Chen Guanzhou (recently promoted to total Manager) and Zhu Shangzu and others, and now these powers have all been handed over to Cai Lihang and Cai Li Xing finally reported to Cai Mingjiu.
However, Tsai Lichang airborne MediaTek, accidentally stir up the contradictions of internal staff.This magazine received a complaint letter from MediaTek employees, claiming that Tsai Ming-yung TSMC re-use of people, including the human resources chief Lin Xiuyu, After the chief executive of the company, the news of the layoffs is rampant. This atmosphere made the couplets chilling. "Employees are not your pawn." The old employee said in an angry letter.
TSAI (TSE TSE) reuses Taijiatou because TSMC is a Taiwanese semiconductor gifted student. In addition to Cai Lihang, foreman and foreigner, directors Jin Lianhe and Zhang Bingheng also come from TSMC. Recently, they have also taken many tasks from TSMC The division came over, but in the past Taiwanese also acclimatized. "Former head of MediaTek said.
Tsai Ming-shek, a veteran of Taiwanese, made the couplets terrified. The staff revealed that "the company (MediaTek) is not as good as it used to be, and before everyone focused on technology and innovation, everyone is now at risk because they are not politically correct."
MediaTek grab iPhone single is expected to see such a circle of foreign capital
MediaTire snatched into the iPhone supply chain news spread fiery recently, however, foreign circles think that due to the two companies different DNA, MediaTek want to enter the Apple supply chain, may also need some time to work hard.
Senior executives of the semiconductor industry, said Cai Ming-mediated reason why you want to re-use TSMC, the key is for the Apple iPhone. "TSMC in recent years, a large part of the growth from the iPhone order contribution, MediaTek past chips sold mainly to Chinese brands, Tsai Ming-shek has been not very satisfied with this development, but also hope that with the blessing of TSMC, to fight for iPhone orders. "Informed sources said.
As for getting an iPhone order, Tsai Ming-chek was asked during the games that although he was reluctant to talk much, he did not deny it. He said only briefly that "as long as there is an opportunity, efforts will be made."
However, the outside world for the MediaTek Apple orders for practice, but conservative to the senior semiconductor analyst Chen Huiming said directly, "MediaTek and Apple's DNA is completely different, MediaTek is the function of all integrated in a chip which is Eat full, increase the amount of non-price concept, Apple is the CPU (Modem), Modem (modem), Wi-Fi (wireless communications), 3D sensing and touch and other functions, in their respective areas of effectiveness The best chip, you can find the iPhone is the largest number of mobile phones, these specifications are entirely set by Apple, MediaTek to replace Qualcomm and Broadcom Modem and Wi-Fi chip is not easy. "
A MediaTek departure manager told us that Apple and MediaTek have long been in contact, "Apple may also want to integrate some of the chip functions, they think MediaTek is experienced, but in the past MediaTek is the chip design to sell to customers ; On the other hand, Apple is set to require suppliers to meet the standards, the mode of cooperation is very different. "" Mirror Weekly "
3. Transfer of communications business 49% stake has been delivered Li Dongsheng served as CEO of TCL Communications;
On the evening of December 19, TCL Group announced that Nicolas ZIBELL, the chief executive officer of TCL Communication Technology Holdings Co., Ltd. (hereinafter referred to as "TCL Communication"), a subsidiary of the Company, has resigned from its position with TCL Communications and the Company All positions; TCL Communication Technology Board appointed Mr. Li Dongsheng concurrently TCL Communications Chief Executive Officer.
TCL Group is no longer holding 100% stake in TCL Communications as early as October 9, TCL Group announced that the controlling subsidiary of TCL Industrial Holdings intends to Ziguang Group, Yunnan Urban Construction Investment Group Co., Ltd. (hereinafter referred to as' Yunnan Chengtou ') and other strategic investors with the background or business resources of the mobile communications industry chain transferred a total of 626,702,217 shares in TCL Communication held by them, representing 49% of the total issued shares in TCL Communication Technology.
TCL Group announced that the 49% equity transfer project of TCL Communications is progressing smoothly and the completion of equity transfer has been completed. The strategic readjustment and business reorganization of TCL Communications Technology has been steadily progressed. Its organizational structure has been optimized and operation efficiency has been improved. The development of new products and new technologies has been rapidly and orderly Promote, the company is confident that the performance of the communications business will be gradually improved.
Although TCL Group is actively promoting the strategic readjustment, business restructuring and organizational optimization of TCL Communications, TCL Communication Technology has not yet outperformed its performance due to the downturn in overseas handset market and the impact of internal organization and business restructuring. TCL Group said that this Times 49% of the shares of the sale of the company, on the one hand can be introduced with industry background and business resources of the external investors, TCL Communication Technology will help optimize the ownership structure and promote TCL communications technology to accelerate the restructuring and re-establish competitive advantage; the other hand Will reduce the proportion of shares held by TCL Group held by TCL Communication, which will help reduce the losses of shareholders of TCL Group After the equity transfer and delivery are completed, TCL Communication is still the controlling subsidiary of TCL Group.
4. Major drop in handset shipments, 2018 phone provider opportunities where?
Set micro-mesh news, into the last month of 2017, the cell phone market downturn pessimistic emotions spread in this year's domestic mobile phone shipments decline and first-line handset brands collectively cut single, the concept stocks have dropped phone, with the 2018 Year, the market is more optimistic.
iPhone cut orders, Oppo and Vivo shipments in November greatly reduced
According to the official data of China Institute of Information and Communications, in November this year, the domestic handset market shipments 43.2511 million units, down 20.7%; January-November, the domestic handset market 448 million units, down 27.0%. Magnitude, so that handset manufacturers and supply chain vendors unexpected.
More pressing is that the first-line mobile phone brands also collectively cut list.According to Nomura Research Report pointed out that in recent years into the growth engine of China's smart phone market shipments in November fell from the end of November Chinese mobile phone brand shipments decreased significantly - In particular, Oppo and Vivo up to the face of this downturn market situation, the supply chain came out, Huawei, Oppo, Vivo and other handset manufacturers to adjust the order size recently.
iPhone also appeared to cut a single recent market rumors that the original apple slightly added to the foundry TSMC A11 processor 5% orders, but recently it came out, Apple cut the A11 order to the TSMC season, the next repair rate as high as 30%, 2018 A11 is the processor used in Apple's new machine, cut a single display product sales may not be as optimistic as the target.
According to the production of mobile phone lens leading and supply to the Apple iPhone in Taiwan Da Liguang estimated by some customers pulling strength weaken the performance in December than the decline in November.Recently, Da Liguang announced in November revenue 56.2 Although NT $ 100 million hit a new two-year high, monthly growth was almost unchanged from the market expectation.
Wang Hua, director of capital investment, estimates that iPhone 3 is expected to ship around 35 to 36 million iPhones in the fourth quarter of this year and that Apple may cut orders in the first quarter of next year with shipments estimated at between 34 and 35 million. Reminder, the market is currently widely expected iPhone X shipments in the first quarter of next year will be higher than the fourth quarter of this year, if the final quarterly regression, or cause market panic.
And since 12 copies, the market downturn pessimism has been spreading.Due to the decline in shipments of mobile phone brand manufacturers, mobile phone supply chain manufacturers also fluctuate the most, including AAC Technologies, Sunny Optical, Ofeid Technology, Dali Ligang, Wei and other high-cell phone stocks also fell sharply, a loss between the two losses, a prosperous.
Supply chain opportunities are still there, and demand for 3D lenses has soared
Although the mobile phone market is in the winter, even the first-tier handset manufacturers cut the list, there is still a prospect for the supply chain manufacturers in 2018. Because the iPhone X's Face ID is driving domestic handset manufacturers such as Huawei, Oppo, Vivo and Xiaomi Embrace the 3D sensing technology, mobile phone 3D lens demand will be significantly improved.
Wang Hua pointed out that the entire mobile phone lens upgrade tide continued and accelerated, strong manufacturers can continue to benefit, but the product upgrade is not universal before the short-term handset shipments decreased is still inevitable.Mobile lens manufacturer Sunny Optical Shipments released in recent months were less than market expectations, with handset lens shipments down 3% mom in November, the second straight month of decline.
So what is the strength of handset lens manufacturers? According to Sunny Optical announced in November shipping data mentioned, the decline in handset lens shipments, one of the reasons is the glass-plastic hybrid lens phone lens needs more capacity, and the recent mobile phone The focus of the lens upgrade falls on the 3D sensing technology, which is precisely the need to use glass-plastic hybrid lens.
JPMorgan Chase also mentioned that Sunny's glass-and-glass hybrid lenses are 50% to 100% more expensive than traditional 6P lenses and pointed out that Chinese handset brands tend to use glass-plastic hybrid lenses. In contrast, Dallas has not produced glass-plastic hybrids Lens, Dallas is expected to decline in market share in China, and Sunny Optical, AAC technology market share is expected to improve.
Wang Hua believes that Sunny Optical prospects are challenging and competition is more complex, AAC Technologies in the next two to three years to increase the optical business development, while the main middle and low-end lenses of the Ofeilk technology production capacity close to Sunny, peers may cut prices Rush orders, both expected to disrupt the market price, but Sunny's 3D optical sensing technology has the advantage.
With the slowdown of the domestic mobile phone market and the collective chopping of orders, the mobile phone market may show a tendency of slowing down and slowing down by 2018. In the mobile phone concept stocks, manufacturers with technological advantages can only become winners, but in the new technology Widely used, short-term by the pre-orders slowed down under the impact, the current can be described as yellow, cell phone stocks or continued weakness.
5. Apple appointed new sales director for the Indian market and Samsung millet grab the market;
SAN FRANCISCO, Dec. 19 (Reuters) - Apple Inc. ("Apple") has appointed Michel Coulomb as director of sales and marketing for India, Reuters quoted persons familiar with the matter today as saying, .
Currently, India is the world's third-largest smartphone market, while Apple's market share is less than 3%, so Apple is currently preparing to force the Indian market in order to win more share.
Mr. Coopermbo joined Apple in 2003, prior to serving as managing director for Apple's Southeast Asia market, where Coopermbo replaced Sanjay Kaul, who had just been named Apple in India in May last year Marketing Manager.
Cow joined Blackberry's sales channel in India before joining Apple in 2011. Cowell joins Apple for the iPhone business in November 2011. Last year, Apple appointed Kaur as India's market manager, hoping to tap into a world of india.
But so far, Apple's performance in the Indian market is still not much improvement.Recent media reports said that the Indian government can not give Apple tax incentives, which will affect Apple's expansion plan in India.
Last week, the government of India raised the import tariff on handsets from 10% to 15%, and as a result, Apple on Monday raised the average selling price of iPhones in the Indian market by 3.5%.
Currently, the smart phone market in India is dominated by Samsung, as well as Chinese handset makers such as Xiaomi, Oppo and Vivo, and while India's growing middle class is interested in the iPhone, many people are discouraged by the high prices.
6. Japanese research and development to repair glass cell phone screen is no longer repeat itself
There are always one or two people around each side is very easy to smash the phone screen, and then stick with the broken screen mobile phone friends.NKK reported recently, the University of Tokyo research team developed a self-repair ability of the new glass material. Falling cell phone people, is definitely a big blessing.
iPhone X screen repair offer nearly ten thousand should consider buying insurance
According to the report, a research group led by Professor Takuzo Aida accidentally discovered a hard, self-healing, dry substance when developing new adhesives, a rigid, transparent resin that uses The glass it makes, even when it is crushed, can be restored after it has forced the cross-section within dozens of seconds and the researchers have confirmed that the material will return to its original hardness in a matter of hours.
Dongda University research team found a self-repairing glass material. (Figure / filmed NHK)
It is understood that, has found a self-healing rubber material, however, this time the discovery of Dongda this is the first time to find a hard material with self-healing, and more importantly, self-repair phase can be at room temperature Occurs (does not require heating).
Yu Yanagisawa, a Ph.D. student in the research team, said he was also somewhat skeptical when he discovered the new material, and has conducted numerous experiments, noting that if the new material discovered this time could be used for environmental purposes , Will be very happy.
For the majority of smart phone users around the world, when the phone drops from a height, the screen tends to be fragmented, and it can not be saved without spending a small repair cost, which can be said to be a smart phone design , Less than the function of mobile phones that the future if the East to be commercial research, production, will certainly benefit a large number of smart phone users.