Scan code to open the door, take the goods autonomously, close the door automatically settlement, just 5 seconds to complete the rapid purchase of goods, which is the cabinet to the user a new unattended real-time retail experience, and this simple and convenient instant retail scene , Is the embodiment of the deep cooperation between Midea Group and Ali's two giants, which has concentrated and precipitated the cutting-edge technologies at various levels such as the Internet of Things, the payment cloud platform, and information security.
December 19, by Hefei United States Smart Technology Co., Ltd. and Ali cooperation in the development of the cabinet products debut, Midea Group Vice President Wang Jianguo, the United States, general manager of the refrigerator division of Berlin, Aliyun IoT Division, general manager of Koo Wei, small sellers Daijiang, founder and so witnessed the common issue of the release of the cabinet.
The definition of the entire scene of the retail cabinet real-time retail
New Terminal Based on IoT Technology
As a part of 'new retail', unattended retail is no longer a fresh concept nowadays. The emergence of vending machines, open shelves, unmanned supermarkets and so on emerges so that large-scale popularization of unmanned retail terminals will gradually take shape However, these unmanned retail terminals in the technical conditions, operational capacity, business model restrictions in the domestic market still does not really reflect the true nature of commercial retail.
The real-time retail demand is everywhere, Daijiang founder Dai Jiang said at the launch of this event, in the design and development of these products at the beginning of the store, put the scene real-time retail as a product, Operation and commercial mode.Aiming at the problems such as the limited coverage area, the lack of the types of products, the alienation of operation mode, etc. in traditional unmanned retail terminals, the kiosk provides solutions in three aspects: a brand-new solution based on IoT intelligent technology Terminal, precision retail based on data intelligence, and a cooperative business model based on shared retail.
Wang Jianguo, vice president of Midea Group
So, unattended retail experience that meets the needs of real-time purchase users has become the key to the application of product design and scenes in the cabinet.It is understood that from the scanning code to automatically close the door to pay, as easy, easy, credit as the core user Experience, in the cabinet products have been subversively improved.
Experiencing the upgrade is based on the strong products of the cabinet, based on the technology.One small cabinet generally covers an area of 0.35 square meters, but the capacity is equivalent to about 2 square meters of the traditional retail cabinet; From the appearance point of view, In addition, the cabinet has a very good scene adaptability; furthermore, the cabinet has a comprehensive product reliability guarantee over the service life of more than 8 years. More importantly, the recognition rate of up to 99.99% High-precision recognition capabilities to an unprecedented level, Dai Jiang also revealed that the recognition rate will be raised to 99.999% before the Spring Festival, product and technology iteration program, the vending market has been paved the way.
Not only for the entire scene real-time retail retail scene in the domestic market to provide a basis for the expansion, but also through the user experience to enhance the technological changes in the product, application scenarios to broaden the ecological cooperation model, commercial precision operations and so deepening, to Terminal retail business model has brought the conditions for innovation and transformation.
A real cooperation project between the United States and Ali in the true sense
Although called the small locker, it carries the dream of Midea Group from hardware to software + service attempt, "said Wang Jianguo, Midea Group Vice President at the launch of the event. In fact, the Midea Group through the 'double wisdom strategy' (Smart home and intelligent manufacturing), and accumulated a wealth of intelligent technology and rich ecological resources.At the same time, many years ago, Midea Group and Ali reached a strategic cooperation, despite the technical, commercial, data and services on both sides Already there is a wide variety of project histories, but there has been no ground-breaking move on physical projects, and the concessionaire is the last in a series of physical co-operation projects with Ali.
Daijiang founder of the store
It is understood that the store has been Ali cloud link, ant gold service information security, Internet of Things technology, payment platform, cloud computing, etc. full support through Ali's powerful data algorithms and convenient payment and settlement methods, making the cabinet User experience and operational efficiency increased significantly.
David Cooper, general manager of Aliyun's IoT division, said: 'The locker is a new thing under the current business climate. It has precipitated a lot of new technologies, provided a lot of new services to users and brought a whole new experience. It is a very important value. "
Although the name "small" is used by the cabinet to describe the product and the brand name, this is a big event for Ali and Midea. 'This is the first time that Midea and Alibaba are interacting with the user Truly real project cooperation landing .'Jin Chuang out of the concept of cooperation between the two phases, the actual use of both the leading edge technology for consumer users with a full set of effective real-time unmanned retail solutions.
Wang Jianguo also mentioned that Midea Group will provide comprehensive support for the rapid growth of small sellers in product supply, large-scale manufacturing, quality and service guarantee.
Broad business prospects
Wang Jianguo said the store is not released PPT products; Daijiang said the prospects for the store is based on shared retail and cooperative operation mode to user experience and business-oriented, is the core direction of the small store, and the market Is to test the store experience scenes, product technology, business model ruler.
Pre-release activities held on December 19, the cabinet has been in the United States, Hefei Industrial Park, Hefei, a number of local public places for more than three months trial operation. After pre-trial, alteration, scene adaptation, A mature market conditions for the formation of large-scale operation.
From scanning open the door to the end of the transaction, just 5 seconds, to the unattended retail outlet has brought a new scene experience
Unattended retail is a trend that has been seen as a trend, with a huge market for kiosks visible. With vending machines, for example, with 8 million units in the United States, the number in Japan is 600 million units, the larger the population base, the application scenario is more abundant and diverse, the level of 10 million units will be the future outlet .Daijiang revealed that not long ago the cabinet applied to Shanghai, Guangzhou, Nanjing, Hefei As a representative of the primary market.
'18 months, we achieve the layout of the first two markets and penetrate into some important 34 markets; 30 months to become the leader in the field of unattended retail; for a period of two years, Promote China's unmanned intelligent retail equipment terminals to maintain the number of operations exceeded 1 million units, 'Dai Jiang explained in detail the process of marketization of the future market.This is only one aspect, in addition to the sales of their own niche products, the ecological cooperation Cross-border integration achieved by the model is more resources.
The United States has made enough preparations for the mass production of small sellers, the first launch of the cabinet products with 8 models, covering the 316L to 830L volume, including the room temperature and low temperature cabinet category. Now the United States Hefei Industrial Park can achieve a monthly output of 3,000 units, at the end of December production capacity can be increased to 5,000 units per month in the first quarter of 2018, the production capacity can reach 20,000 units per month.
With the precise operation of products, precise operation of content, accurate operation of users and return to the nature of commercial retail, the small concessions broaden the margins of the eco-cooperation mode while expanding the business foundation. They are based on multidimensional cross-sectorization and opening New business model innovation path.
