The Central Environmental Inspectorate was officially unveiled for the first time in January 2016. The agency, which aimed to supervise the national environmental protection work, immediately began its intensive and rigorous inspection.

Starting from the middle of 2016 to the end of the year, a large number of polluting enterprises and pollution-producing enterprises have been identified in 15 batches in two batches. In 2017, the intensity of environmental supervision will be even greater and there will be two more batches Of the 12 provinces have been strictly supervised and rectified. Since the beginning of the year, the intensive introduction of environmental protection policies, supervision and inspection of environmental protection, the breadth is also escalating .For example: Beijing-Tianjin-Hebei cities around the air pollution problems, the MEP repeatedly proposed guidance program, In particular, it will propose to govern the 'Beijing-Tianjin-Hebei city of air pollution transmission channels' and list Beijing, Tianjin, 8 cities in Hebei Province, 4 cities in Shanxi Province, 7 cities in Shandong Province and 7 cities in Henan Province as the key cities with limited production '2 + 26' city.

Two sets of data can illustrate the high pressure of the environmental storm this year: From January to August this year alone, the environmental protection policies promulgated by the State Council, the MEP, the NDRC and the MIIT have reached as many as 11 items, covering energy saving and emission reduction, withdrawal of backward production capacity, Air pollution control, green energy-saving plan, etc. In the same period from January to August this year, as of August 24, 8,669 cases were investigated and dealt with by 8 supervised regions, of which 2,155 cases were filed for punishment and the amount of punishment was 94,492,400 yuan; 122 cases were investigated and prosecuted , Detained 146 people; interviews 1113 people, accountability 1797 people.

Such efforts are unprecedented, and every enterprise in the whole society, and even every consumer, deeply understands the existence of such efforts.

As far as the home appliance industry is concerned, especially in the kitchen appliance industry, as early as the end of last year, a batch of small and medium-sized enterprises were forced to shut down by the inspectors from the Ministry of Environmental Protection in Guangdong. From packaging enterprises to raw material suppliers to the whole machine Enterprises, and even logistics supporting enterprises, most of the entire industrial chain was forced to suspend work, which led to the structural imbalance in the production and marketing of the entire industry, the sharp fluctuations in the price affected by supply and demand, and increased the uncertainty of the operation of the entire industry Objectively speaking, we should have the following understanding about the environmental storm:

First of all, from a large economic development background, the reason why the environmental protection policy is so strict now and even that many people complain about 'one size fits all' and 'simple and crude' is actually behind the fact that the central government is resolute in transforming its economic growth mode .

In the past 40 years of reform and opening up, the economy of China has made remarkable achievements in the world. However, we have been over-relying on investments among the well-known troika (investment, export and consumption) that are driving economic growth. They even include export business, We also rely mainly on low-end value-added and raw material output, and the extensive means of economic growth as a whole has always been strong. In conjunction with this, the resources and environment on which we live are severely damaged.

At a time when China has become the world's second-largest economy today, such status quo is seriously inconsistent with China's status and it needs to be completely changed urgently. This round of environmental pollution control, eliminating backward production capacity, upgrading the manufacturing industry, and guiding the economy toward health, The continuous development of environmental protection for the purpose of the storm, in essence, is to use the visible hand to speed up the transformation of the economic growth mode.

Therefore, we can conclude that this round of environmental protection and high-pressure policies is continuous and irreversible. Although many places in the implementation process complain about 'across the board' and 'brutalities', from another point of view, Strictly and without exception, it also pays for the extensive growth over many years or is somewhat unavoidable, but in any case, it will open up a new phase of China's development in a certain sense.

Second, the environmental crisis imposed on enterprises is not only the rise in raw material costs, but also a shift in the mode of production.

This time environmental remediation process, emissions of non-compliance of enterprises, backward production efficiency of enterprises, smaller and unable to afford the cost of environmental reform costs were forced to shut down, in fact, accelerated the survival of the fittest market process. Enterprises pointed out a new direction - sustainable, efficient, low pollution and low emissions.In the exploration of new materials, the improvement of production processes, the construction of high value-added products, the optimization of pollution control programs , Will give birth to many new industries and new services.For the kitchen and electrical industry, in a word: with high efficiency and low pollution production methods, providing environmentally friendly, high quality products and services, will be the key to winning the future.

As the old saying goes, 'closing a door and opening a window' shows the path to be negated, but more to see the newly opened window. "This is what the matured" economic man "deserves And vision.

Third, under the pressure of environmental protection, infiltration into the consumer level will lead to changes in the overall social consumption pattern.

As one of the means of supply-side reform, the environmental storm is through administrative means to eliminate the backward production capacity of high pollution and high energy consumption from the supply side so as to enhance the level of the entire supply side. Its ultimate goal is to guide the consumption of this society to a higher level In order to bring about new impetus to economic growth.

In the short term, part of the enterprises caused by the environmental crisis will be shut down and supply-side structural optimization brought about by supply-side reform will be reflected in costs, which will undoubtedly be passed on to consumers. However, a more rational The analysis is that supply-side reform is not simply an increase in supply-side prices, but will continue to be effective in mitigating price increases in the short term as the remaining capacity-saving enterprises keep releasing. The effect will also continue to appear, high-quality products and services, will replace the previous mixed use of low-quality low-cost low-level consumption.

At the same time, return to the words of the environmental crisis, this round of high-pressure policy, or to form an energy-saving, environmental protection, low-carbon way of life throughout the community.For the kitchen and electrical industry, the product's energy efficiency , Fume separation, odor reduction, combustion efficiency, waste (waste) water discharge, etc. These different technical dimensions for different products will burst into new vitality and new exploration space.