Smartphone specifications continued to improve. In addition to the specification war, the mobile phone brand factories continued to launch wave of marketing warfare. The rapid rise of mobile phone brand manufacturers in mainland China sprang up. Huawei, Oppo, Vivo and other leading Chinese mobile phone brands also launched the limited edition offensive , Consolidate the market territory.China's leading mobile phone brand factory Huawei continued to increase the brand marketing budget, strengthen high-end, medium and high-end models of combat strength, accelerating the development of high-end, high-end market users this year, Huawei's flagship mobile phone Mate 10 is undoubtedly the flagship Focus on the focus of products, as for the Mate 10 Porsche version take the quality route by Porsche Design surgeon designed to show that Huawei vigorously promote the international market ambition Mate 10 Porsche version of the concept of sports car streamlined concept, and exclusive packaging, Exclusive UI design, exclusive VIP services, the global limited.China Mate 10 Porsche Edition recently reported good news, out of supply to keep up with the demand, the end-market shipments out of stock noise, shows that Huawei limited edition strategy has a success, to create not low Procurement needs.In addition to the mainland leading mobile phone brand factory Huawei, Oppo, Vivo and other mainland mobile phone brand leader Oppo is a mobile phone brand loved by the young consumers. This year, Oppo also appeals to young consumer groups and appeals to superstar brands. In addition to launching Jay Chou's micro-movie "Jay Chou's 2,000 W story "in the micro-movie into the Oppo R11s Star screen New Year's Edition, this model will be officially on sale December 25, look forward to by virtue of appearance design, limited edition, superstar blessing and other new selling points for the young consumer groups Popular. End of the shopping season corresponding to the end of the year, Vivo in the official mall, Lynx official flagship store, official flagship store in Jingdong, Suning official flagship store, push the limited edition Vivo X20 Starlight red gift box. Vivo official explained that the limited edition models Preparations for a long time, as early as 8 months ago to start the design pace, after as many as 300 times the proofing, only from full of mottled star find inspiration, the New Year's greetings into the color design, the phone becomes Different specifications.Specifications, the Vivo X20 with a size of about 6.01-inch panels, 18: 9 full-screen design, the panel accounted for up to 85.3%. With the upcoming Christmas, Christmas limited edition V ivo X20 star red, the color design using the popular red and black color.With this year's global mobile phone market leading brand factory Apple released a new generation of flagship model iPhone X, with Apple's high-end smart phone market leadership and influence , Apple once again set the world's high-end smart phone market specifications, the global handset brands have followed suit to their cell phone specifications, but also promote the popularization of AMOLED panel phones.From the cell phone panel specifications to observe, Samsung monitor AMOLED panel sales continued to heat up , The global mobile phone brands do not let Apple prettiness, have embraced the AMOLED panel, making the TFT-LCD panel forces go down. Supply chain industry observers, the global handset brands continue to pull up the screen power, full screen this year 18: 9 Design concepts gradually open the market, a number of panel makers also correspond to the needs of mobile phone brand customers in the second half mass production of 18: 9 panel, it is expected the industry, the prospect of 2018, full-screen models of high penetration is not low, there is a good chance a lot Import and popularization, will continue to step on the gas to grow to more than 30% .It is worth mentioning that, with the AI issue became apparent, Apple, Oppo is outdone with the hand-crafted AI technology from mobile phone brands such as Samsung Electronics, Huawei and Xiaomi. The official claim is that the 20 million front-facing lens equipped with the Oppo R11s is equipped with the latest AI smart beauty technology. By recognizing face 254 Oppo R11s is Oppo's first full screen mobile phone, Oppo (Oppo R11s) is the first full-screen mobile phone, Oppo R11s Star screen New Year Edition is equipped with a size of about 6.01 inch panel, equipped with Qualcomm Snapdragon processor, 3,205mAh large battery, VOOC flash charge, etc. Oppo R11s dual lens equipped with two lenses, respectively 16 million and 20 million Pixel lens, are using F1.7 large aperture, different from the current mainstream dual-lens mobile phone to distinguish between the main lens, sub-lens approach, Oppo R11s dual main lens equally powerful, automatic light switch according to the camera intelligence, 16 million high-definition lens Shooting more natural portraits in the daytime; 20 million-megapixel camera has a 2.0um oversized pixels, so that low-light portraits shooting clearer and moving.On the other hand, with a new upgrade layered depth of field Algorithm, the portrait is more prominent at the same time, automatically detect the background of the depth and depth of field, to create a more natural imaging effect; another highlight is the photo optimization technology, take the initiative to take pictures of mobile phone photos, and from In addition, Oppo also set up the "Ideal Portrait Laboratory" to invite Victoria's Secret (Victoria's Secret) to enhance the quality of their mobile phone products. Secret) Royal photographer Russel James and other celebrities to participate in the program, from a professional point of view Oppo to provide optimization suggestions to create better portrait shooting.
