In the cold year of 2017, driven by the multiple positive factors such as weather, power upgrade, product upgrade and consumer upgrade, the air conditioner industry in China showed a good situation in terms of both production and sales. Domestic shipments, domestic sales and retail sales increased 51.6% 58.7%, 24.8%, the average price of air-conditioning products also increased by 5%, the air conditioning industry has shown a new momentum of vigorous development.
In this year, Changhong air-conditioner adhere to the business philosophy of "honesty, virtuousness and transparency". With its management policy of "prospering, benign management, mechanism activation and systematic breakthrough", the domestic market has achieved rapid growth of over 30% for three consecutive years, The overall shipment exceeded 4.5 million units, 58% of the total retail sales growth, growth industry ranked No. 2, became the backbone of the development of the domestic air conditioning industry.At the end of the year, Changhong Air Conditioning on December 14-15 Japan held the theme of 'new pattern of new journey' marketing annual meeting, the first to launch 2018 cold season battles, seize the season opened, sounded the sprint 2018 horn.
(Signed the annual operating military order)
Changhong air conditioning to adapt to the new situation of the great potential of the industry promising
Today's home appliance retail market, air conditioning has entered a cyclical rise and rapid growth of the channel, not only become the largest category of home appliances, but also because of large base, increase, air conditioning has become the appliance industry, the important scale and profit support point. The demand for primary and secondary markets has escalated and the demand for tertiary and tertiary markets has exploded. It is predicted that air conditioners will continue to improve in the next 5-10 years and may even be thriving.
In addition to the expansion of market capacity, products and consumption have also been escalating.Industry data show that in 2017, the air conditioner classifications such as energy efficiency, frequency conversion, artistic appearance, intelligence and other subdivisions have shown different degrees of growth. In the first and second-tier markets, this trend of consumer escalation is even more obvious and will become the mainstream of consumption in the future.In this new pattern of industry, manufacturers revolve around intelligent, health, energy saving, comfort and other aspects of product upgrades continued Force, to upgrade the consumer do a good job of product reserves.
As a leading brand in the industry, Changhong Air Conditioner has made remarkable achievements in recent years with respect to product upgrades, market transformation, teamwork, operation and efficiency, etc. In terms of products, the quality strategy has achieved remarkable results. CHiQ Air Conditioner Leading Smart air-conditioning trend, has launched the artificial intelligence voice chat on the Q2F series Guiji, artificial intelligence voice chat Q3N series hang, artificial intelligence Q3Ts series of intelligent eye Guns, become the hot pursuit of consumers. Market, around the '+ Internet Transformation, '' value transformation 'two transformation direction, innovative Internet age business model, with the distribution partners to sell new high, to achieve the transformation of the value of the business.Faced with the new pattern of industry development, Changhong air-conditioning the first to hold a marketing year Will, but also comply with the development trend of the industry, in the early accumulation of product advantages, based on channel advantages, with a new attitude into the 2018 annual marketing work to go.
New journey Changhong air-conditioning to seize the opportunities in 2018 development
In the new pattern of the industry, the first to seize market opportunities, the layout of the new year sales in advance, has become the consensus of major brand manufacturers, for Changhong air conditioner is no exception.In 2018, the industry broader market steadily increase, the face of Historical Opportunities Changhong air conditioners conform to the trend of market upgrade, product upgrade and consumption upgrade, exerting force from the aspects of products, brands, channels, markets and services, and focus on the products' lead, homeopathic, system efficiency and co-creation sharing 'New management policy, pushing new products, selling high-end, adjusting the structure to ensure that Changhong air-conditioner in 2011 to achieve steady growth, to achieve its market position and brand status across the board.
(Sichuan Changhong Air Conditioning Co., Ltd. General Manager Hu Zhaogui annual work instructions)
2018 will be Changhong air conditioner upgrade, a major leap year, Changhong air conditioner marketers will be firm confidence, work together to continue adhering to the 'integrity, good, transparent' business philosophy, with a high sense of honor, a strong sense of mission , Do not wait for the sense of urgency, and dare to play a sense of responsibility, based on the new pattern, to achieve big upgrade!
