In recent years, in order to cater to the 'intelligent' outlet and trend, the home appliance enterprises have introduced products that label smart tags such as Internet of Things, cloud concepts, big data reading, etc. Whether it is traditional black and white or small household appliances, products If you do not point smart elements, I am afraid I am embarrassed to market, and the wave of the trend began to intensify in 2017, as if to become an enterprise to seize the market 'intelligent race'.
However, this "smart and intelligent" intelligence not only undermines the ecological value of 'intelligent innovation and change life', but also deviates from the user's most basic needs and user experience.Some enterprises even unrealistic function, The new technology imposes on the product, making the operation of the product more complicated, which not only makes life more convenient, but becomes the user's burden.
In contrast, Fang Tai, a clean-blooded enterprise in the kitchen and electric power industry, faces the wave of the intelligent era. It is not as blind as these enterprises. Instead, it realizes that the user really needs is not intelligent But rather a more convenient, safer and better product experience. The recently unveiled Q7, the new sink dishwasher, is the best example.
(Pictured: Square too sink dishwasherQ7)
Return to the nature of the product
For users, to buy a dishwasher, the most fundamental requirement is to clean the dishes, completely liberate his hands.Therefore, after many generations of product changes, the side too sink dishwasher Q7 is still focused on the dishwashing And fruit and vegetable purification two core areas, and constantly improve the cleaning effect.
It is understood that, Q7 application of advanced 'double pump frequency conversion' technology, axial pump and centrifugal pump double pump one, so that the intensity of water jet can be as high as 2 meters. With the thousands of adjustments, 12 different angles of the spray holes As well as two holes with unique features to form a strong screen waterfall waterfall. Coupled with the space lattice net wash system, 46 million head positioning points, 450 water cycle washing, 70 degrees hot water to ensure that the cavity Reasonably placed dishes can be cleaned.
(Pictured: Side too sink dishwasher Q7Independent fruit and vegetable sink)
In order to allow users to rest assured that eating fruits and vegetables, Q7 further upgrade the health of fruits and vegetables wash, you can do faster, stronger, more net. Independent fruit and vegetable tank, based on the previous' high- At the bottom of the tank has added a fixed spray arm, to achieve spray, ultrasonic, turbulent three-in-one, making cleaning superior.
Not only that, in order to solve the user can not be very good in the cleaning to determine the strength of the cleaning problem.Fang Tai sink dishwasher Q7 is also equipped with intelligent cleaning mode, the application of the new intelligent procedures, with gentle, standard, powerful 3 kinds of cleaning procedures, According to cutlery, vegetable dirt level, to predict, automatically adjust the cleaning mode and duration.
From the side too sink dishwasher Q7, we clearly feel too return to the nature of the product side to meet user needs as the center of the research and development concepts and innovative guidelines. In fact, the only way to do so intelligent kitchen appliances to be benign A beautiful direction.
Pull to the user pain points
In the 2017 party too new product launches, Fang Zhongqun, chairman and president of Fangtai Group, said that the intelligent kitchen and electrical appliances are absolutely not the accumulation of various intelligent functions. It is necessary to make products starting from the needs of users and make the products more valuable and unsatisfiable Innovative user needs, then lose the meaning of making products, let alone intelligent.
In the side view too, user-centered, not only the original intention of the product development, but also a responsibility of each evolution of its products are updated, are based on user needs, not for intelligence and intelligence, intelligence is only 'icing on the cake' and only Constantly improve the product's 'core technology competitiveness', give users a better product experience iterative innovation, is the driving force for intellectual innovation and development.
From 'triple design' to 'three-slot separation' to 'automatic identification of dirt', this concept is best demonstrated by every revolution and evolution in the side sinks, such as 'triple design' Solve the kitchen area in China is too small, the user needs a good installation does not occupy the place of the dishwasher pain point. 'Three-tank separation' design allows the dishwashing, washing fruits and vegetables at the same time, to further improve the living efficiency of the kitchen. 'Automatic Identification Dirty "is a consumer upgrade, the user continues to pursue a higher quality of life background, side sink sink to give users a more convenient way of life, a more distinguished life experience.
(Pictured: Side too sink dishwasher Q7Conference site cited cited Note)
Too much adhere to the user needs as the center, the user's pain point to propose the optimal solution, through continuous technological innovation and product development, enhance user experience practices, has achieved great success, but also get a huge return on the market.It is understood, As of August 2017, Fangtai sink dishwasher market share has been as high as 40% or more, in just two years, they account for almost half of the dishwasher industry.
Sun Li-ming, vice president of Fangtai Group, once said: "The core of Fangtai's intelligence is user-centered, rather than cater to the limelight. Instead of focusing on the Internet or the Internet of things, Fangtai pays more attention to human needs." In our opinion, The Internet is just a tool, we can use it for the convenience and convenience that such a tool can bring to people, but such needs should be what consumers really need, not what the designers think. "Fang too thought so, Even so, every evolution of the sink sink is centered on this principle, which in turn gives the user a better product experience and experience.
