2017 TV brand Business day is actually not very good, because the panel, such as key 0 component prices in high-end, brand factory to consider the profit performance, had to raise the price of TV terminals, but also depressed the market to buy gas, leading to the 2017 Global television market shipping scale decline. Looking ahead to the 2018, television brand operators will be a breakthrough to break the siege, the heavy hand to push the new TV, and expand the market war, when the global television market will again into a scuffle. 2017 Global television market shipments of a micro-recession, seemingly calm, but it is actually tide surging, especially the leading factory Samsung Electronics (Samsung Electronics) Overall TV shipments slip, and Hon Hai's Sharp (Sharp) is menacing, global TV market accounted for the rapid rise . 2017 OLED TV camp in Sony to join the momentum such as rainbow, shipments soared, against Samsung led by the Qled camp outbound sales than expected. In fact, OLED TV since the advent of 2011, in the LCD camp under strong pressure, the initial performance is not outstanding, but in recent years in the LG Electronics (Electronics) and Le Gold display (LG Display) vigorously promote and wooing allies, attract more and more TV brand factory to join the camp. In addition, with the OLED TV display good rate continues to improve, coupled with more and more deep in the high-end TV market image of the people, making OLED TV overall performance relatively outstanding, 2017 shipments of about 1.5 million units, the industry estimates will climb to 2.5 million levels in 2018. As for the qled TV camp, including Samsung, Tcl and Hisense and other industries, the 2017 performance slightly bleak, qled TV in the high-end marketing encounter a small obstacle, not only the price positioning difficult to focus on, the current real self-luminous qled TV is still difficult to commercial, is also one of the reasons. At present, qled TV's external quantum efficiency is not easy to maintain a long time to shine, qled TV Camp to take the quantum dots film products, backlight become an essential 0 components, but this also increases the thickness of the machine, qled TV although in color saturation than OLED TV, but in the thin performance is inferior to many. However, the recent brand and upstream manufacturers to actively promote the cost of quantum film, the 2018 Qled TV is expected to enlarge the overall size of the shipment. It is noteworthy that OLED and qled two big TV camp is at the same time, Micro LED TV and 8K TV gradually surfaced, making the market situation more chaotic, especially Apple (AAPL) outgoing is actively layout Micro LED screen, Plus Samsung may publish a new micro LED TV at CES in January 2018, with a screen size of 150 inches, which makes the micro LED TV market boil fast. As for 8K TV has already been introduced in the market, sharp August in Taiwan, mainland China, Germany and Japan and other regions to launch 8K TV, the industry is expected to 2018 television brand factory will launch the 8K TV Shang, and continue the 4K TV towards the popularization of the road. 2017 Samsung overall TV shipments of about 43 million units, 2018 will continue to take a profit-oriented strategy, continued to large size, high margin model development, estimated 2018 shipments of about 42 million units, micro-decline, but still remain the dominant global television. As for LG and Sony will continue to launch high-end OLED TV, an important weapon of profit, estimated 2018 shipments will be flat or small growth. In the previous major TV brand factory, expected 2018 shipments will be obvious growth of the industry, in addition to the mainland TCL and Hisense, there are Hon Hai's sharp, Hon Hai in the incoming sharp, positive tandem panel, OEM and brand resources, 2017 sharp TV shipments of 9.4 million units, almost a multiple growth. 2018 Sharp TV shipments will continue to show momentum, in addition to actively short-based the mainland market, North America will also become hot-war focus, not even exclude the introduction of a new brand, to the different fronts, the 2018 sharp TV shipments to see 12 million units, the growth of the strength of the company's most powerful brand factory. Since the price of TV panels has been reversed in the first half of 2017 years, plus the mainland double 11, Europe and the United States Black Friday, Christmas and other promotional stock promotion, brand TV shipments strong, and is expected to continue to the 2018 Chun Holiday, plus 2018 there are Winter Olympics, the North American Super Bowl and the World Cup and other major sporting events, The 2018 television market is expected to rebound, the overall volume of shipments expected to climb.
