The domestic color TV market once again experienced a changing year. As the authority in the color TV industry, China Video Video Association held an annual 'China Good TV' accreditation activity in mid-November to welcome new products on the market this year At the same time, many consumers across the country also took this opportunity to personally go to 'China Good TV' offline experience tour event site, enjoy the 'Wyatt' the color TV industry technology and art blends style.
After experiencing harsh product and hardware level reviews last month, combined with the consumer market response throughout the year and the voting results of consumers during the exhibition, on December 19, the '2017 China Good Television Conference' Grand opening in Beijing, the association grandly announced this year's 'China Good Television' final list of winners.
TCL won a lottery at this year's awards ceremony and its X / C / P series featured a number of premium TVs, including X6 XESS Private Cinema, 'High-end Flagship TV Show of the Year', X3 Primary Quantum Dots TV 'Popular Hot TV Award of the Year', x2 primary color quantum dot TV won 'Network Popular TV Award of the Year', C5 Urban Blues TV won 'Outstanding Artificial Intelligence TV of the Year', P6 Super Thin TV won the 'Super TV of the Year' .On the other end of the color TV industry yesterday ended in another 'final exam' - 2017 (the thirteenth) China's flat panel TV industry conference, X3 primary color dot TV hit '2017-2018 QD TV quality Contribution Award ', P6 ultra-thin TV even won the' 2017-2018 Top Ten TV 'award.
TCL X / C / P series products can become an industry expert, and 'China Good TV' in the minds of consumers is largely due to TCL's innovation-led enterprise development advantage and its 'consumer-oriented' Train of thought.
As one of the representatives of big country brand image, TCL insisted on taking innovation as its core driving force for development for many years and has made great achievements in various fields such as display technology, high-end technology and cutting-edge technology. With its profound technological accumulation, The tide is even more obvious. Its QD X6 XESS private theater and X3 / X2 primary color dot TV all have the following three major features: high color gamut, pure color and long color, which can truly restore 100% natural color Of the ability to enhance the color of the TV has been a higher evolutionary quality.In addition to the quantum dot display technology, these three TVs are also equipped with the Haman Caton luxury audio, to bring the user the cinema-level audio-visual enjoyment.
High-end technology is the test of color TV manufacturing quality this year the most important form of production, TCL from the new international art, modern architecture, minimalist art and other home aesthetic ideas, to create the ultimate ultra-thin, integrated edge technology such as edge technology. Flagship products X6 XESS private theater, for example, the use of new international design style, not only retains the rooted in the local tradition of flavor, but also the courage to try new materials and technologies, highlighting the compatibility of modern design charm X6 reference to the current high-end furniture timber trends, The use of lustrous walnut wood grain finishes and red bronze metal locally embellished the natural texture of wood and metal luster blend, fully demonstrated the TCL pursuit of delicate, Meaningful Meaning and create a luxurious home aesthetics concept.
Artificial Intelligence Technology As the hot topic of this year, TCL focuses on the field of scenario-based artificial intelligence development and accelerates the integration of advanced international technologies to realize industrialization. The small artificial intelligence T under TCL has already been applied to the three major X / C / P Series of products, such as this 'the annual Outstanding Artificial Intelligence TV Award' C5 metropolitan blues TV, relying on a variety of advanced interactive technology, without the remote control to achieve the control of the television to help users step directly to the content , But also to achieve personalized content recommendations.
As the consumer market continues to refine the development of the current trend of homogenization of products and consumers increasingly diverse needs of the formation of a sharp contradiction.As a company has always put the customer at the core of the business, TCL dig deep consumer realities this year Demand, from the consumer's point of view, in the consumer crowd among the portrait and analysis to the user experience driven high-end new products, quality, intelligent experience and development.
Since the release of the X / C / P three TV series in the spring of 2017, the current series of products already have precise product positioning and complete product concept, in the market can cover the consumer groups with different needs, such as the X series to integrate The beauty of technology and the arts is positioned as the top choice for the social elites. The C series is full of texture design, luxury sound and artificial intelligence, making life and quality the best choice for urban white-collar workers. The P series features' 'As the concept, located in the main 80 after the radiation 70, 90 young consumers on the fashion and the trend of choice.
It can be said that the industry honor and consumer reputation are the recognition of TCL-led color TV manufacturers year-round development achievements in 2017. Experienced a series of landmark industry events since 2017, TCL deduced with its own strength China's home appliance industry colorful 2017. Beyond 2017, China's home appliance industry will also usher in a new era of development.
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