A founder of the painful reflection: squeeze his head into the 'circle', but was pit

Many young entrepreneurs attributed temporary problems of their operations to lack of contacts and resources, and they were prone to "get sick and run in the event of a setback." Radical ideas and blind pursuits made them eventually took out huge sums of money.

As everyone knows, this foot just stepped on someone else's trap, the money spent fills do not say, what is more, will own data and data also pocket, fall into the others 'sets of sets'.

Every entrepreneur should ask himself, "What resources are worth to exchange when trying to get resources from others?"

Xiaomo today, entrepreneurship to share this article with everyone, is to alert those who are about to fall into the trap or have similar ideas entrepreneurs, only down to earth, bit by bit to enhance themselves to make themselves better, in order to gradually come into contact To have common values ​​with their personal network resources.

Weidian, who has founded an online wealth management platform for almost three years, told us that financial affairs require a high level of connections and do the same for online wealth management projects. The so-called business start-ups still need to be able to get into those circles.

Wei Wei believes that as the social system is getting more and more perfect, the competition in the industry is getting bigger and the threshold for starting a business is getting lower and lower, the chances of leaving young entrepreneurs to succeed are less and less. "Therefore, more importantly, Make sure people who have the resources to succeed lead the way. '

'A start-up will have a lot of hardships from 0 to 1, and sometimes it will be hard for oneself to survive too.' Like many beach-goers, he wanted from the outset to take a few detours and more successful opportunity.

In order to avoid the risk and avoid the loss of venture capital may be lost, well versed in the network of people from the idea of ​​starting a business start to accumulate network resources, and even spend money to 'buy' network resources.

However, radical ideas and blind demands made him, like many entrepreneurs who excessively sought for resources, exploited by the malicious "network organization" and eventually led to bankruptcy. In the end, he was only saddened by his lack of protection.

Awe-inspiring experience, may give some enlightenment to the majority of entrepreneurs.

No contact between 'white Ding', laughing and laughing 'Confucianism'

In early 2015, weidrew gave up a high-paying position in a financial conglomerate and set up an online wealth management platform based on our own financial work experience.

To help Wei, if their business projects want to get more achievements, or to enter the appropriate circle.No matter to promote the rapid development of the project, or to business development on January 12, he needs to be stored in different stages of the project Different levels of network of contacts.

'After leaving the big tree, I'm not good to take a ride anymore, my relationship is still going to expand myself.' 'After leaving the group, he lacked a lot of opportunities to meet high-end people due to lack of endorsements, and the once-settled human relationships Difficult to play a helping role.

To do online banking, high-end people are the real pool of resources and customer base. 'Without these connections, the platform will have a hard time getting bigger.'

Experienced nearly a year of difficult exploration period, the management of financial platform has always been not optimistic, and even some of the financial products have been on the line after no one is interested, it will inevitably help Wei some angry.

In order to promote channel cooperation and project investment, he took the backbone of the business almost every meal for three days, but the fierce market competition, the company has failed to reverse the decline. Coincides with the end of the year several well-known startups around Successively fall, it is to help Wei anxious, 'in the final analysis, that is, people and resources do not give.'

In order to expand the network of contacts, to acquire more resources, including greater investment, he started around the recommendation of friends around the "seeking medical consultation." Friends and friends through friend introduction, he gradually joined a lot of Internet business Social circle, hoping to get to know more business partners.

In the process, she became acquainted with a middle-aged man known as the "Circle of Kings," who told him that he had built one of the nation's 'largest' network clubs in the core commercial area in Shenzhen so far .

The purpose is to 'altruism' as a precondition, through the exchange of resources within the circle, to help more Internet entrepreneurs to enhance their experience, docking rich resources and contacts.

My contacts and resources just poked my needs, so I was particularly excited from the very beginning. "Weidi told us that with the deep communication with 'Circle of Kings,' he agreed with many of the 'big coffee' views .

However, this circle into the other party does not seem easy, after many active exchanges and shows, he came to this institution is located in the top of a Class A office luxury office area, watching the wall covered with all kinds of meetings, discussions, Sharon's photos, as well as gathered in the elite schools 'EMBA', the introduction of activities of executives of famous enterprises, he paid the dues immediately, became a part of this circle.

'I think although it is a bit expensive for more than ten thousand a year, it is still worth it to be able to master the key resources, and the other side looks quite powerful.' The awe-inspiring member card got a lot of satisfaction.

Soon, this network of circle agencies arranged for him a number of dinner and reception.Each party are in the choice of a five-star hotel or upscale business center, to join the party are also many, a change of name around the business card is not Company general manager, founder.

For many entrepreneurs, especially many who are transitioning from the workplace to entrepreneurship, the initial process is lonely and helpless, and they are going to tackle multidimensional and even unprecedented business problems and even more so in difficult times Someone can help them.Other people's experience, other people's resources, this is a valuable asset.So many entrepreneurs, will have an urgent desire for network resources.

So, you seriously, 'contacts company' will come into being; you pay, they come out of resources, the formality is to help entrepreneurs meet the various needs and business.

So are some of these institutions really altruistic, as Circle King said?

Not seeking is not polite

Or 'sets in the sleeve'

After attending several gatherings, I found out through the deep talk that many people, like me, are entrepreneurs and some are self-employed businesses. All of us aim at fishing for resources. '

Because contact with people of the same class are the same purpose, coupled with the lack of industry-level complementarity, so these personal resources for the help Wei did not play a significant role, but can not be developed into the target customers of financial products.So at a reception, He questioned King Circle.

'He told me it was because I did not participate in a party high enough.' Weidi told us that the party he is currently attending is itself an exchange of experiences for entrepreneurs who are all grassroots entrepreneurs and that value not very big.

If there is a higher demand and you really want to capture some high-end resources, 'Circle of Kings' suggested that you should attend a higher level' Startup Private Board. 'But attending that high-end party is also much more expensive.' Tens of thousands, but can be paid on a quarterly basis.

Perhaps to see him have doubts, 'King of the circle' decided to allow him to experience such a high-end 'entrepreneurial private board for free.' And to help Wei weirdly participate in a high-end party, there are several investment enterprises high It was indeed a surprise to him that the "olive branch" that he intended to invest was actually thrown at him.

Feeling the "sweetness" of high-end contacts in the social circle, the Civic quickly put together the money to make up the difference of dues, and although he did not have many parties, he believed that this kind of occasional party can bring more benefits to himself Many high-end network resources, 'At that moment, I began to feel the charm of the private sector.'

Although afterwards, some of the investment intentions received were actually yellow for various reasons, I think this is a good start.

After attending several high-end 'Startup Private Directors', Assistant Wei is deeply immersed in the joy of high-end social networking. After each meeting, he will have a busy time to invest or connect.

However, after two months passed, what puzzled him was that there were only a few high-profile individuals and CEOs at every gathering, and no new faces were added.

'After all, mining high-end contacts is not easy.' Wei Wei can only be so relieved.

But just after he paid his second-quarter dues with his credit card, he started to find something unusual.

All this, from him in the 'Private Business Council', met two other young entrepreneurs in the field of e-commerce.

'They have been in the club for more than two months before me, but their experiences have been the same as me, and those high-end people have always said that they are going to invest in them or introduce the financing institutions, but the result will be no more.' Weidi told us that because these two Entrepreneurs who once found the 'King of Circles' because of the issue of 'Private Directors'.

However, the answer we got was that it was a bit too naive to have access to real industry bigwigs in the hundreds of thousands of years or to be the first to pound the entrepreneurial circles with some economic foundation before arranging for them to participate in the more advanced ' Private sector ', but this is a limit.

He always tells the doubtful participants that all the resources they have today must be preserved from the very beginning. "Ai Wei saw that because he was brainwashed by being the" king of the circle, "and because he was unable to pay higher Contributions, but also do not want to waste the money pulled out before, the two entrepreneurs also said they had to look at the 'circle' at this stage 'may'.

After returning home to think hard, Suddenly Aidee suddenly wake up. This is likely to be a network trick, so she decided to take self-help, and to save those who have lost in the circle of false resources entrepreneurs, 'business has always been very bitter, these people also It is really intolerable to think of a way to cheat entrepreneurs.

But he may not think that this road of self-salvation is not as simple as imagined.

Awakened

But met a 'no hair worms cattle two'

The awakened awe-inspire started to 'collect' the issue of this network agency, and after delivering the research costs of a certain investigation agency, he found out that the "circle king" flaunting the clout is, in reality, Trapped, and he even had a criminal record in Internet credits, which suddenly shuddered him.

After understanding some of the background information, he combined with a number of entrepreneurs who have the same experience, commissioned by a professional lawyer agencies began rights protection, the appeal is to ask the club to return all their membership fees.

'We also challenged each other a few fixed' big coffee 'faces and suspected that they were counterfeit resources.' Weidi told us that in the face of the anger of a number of 'on-the-job' members and ex-members, Instead of retreating, he publicly stood up and condemned those members for being 'unlucky and unwilling'.

He told us he is willing to withdraw his dues plus extra compensation if he can prove that those people are not business executives but childcare.

Based on the material collected from this club, IAI and other entrepreneurs found the so-called "high-profile" business and personal information through a formal corporate information agency.

Surprisingly, the name of these companies and executives are real, and the company's registered capital is very high, the operating status is also open or renewal.

This is very embarrassing. Although we have all conducted field research on these companies, they should all be shell companies, but their business projects and executives are all legitimate. "

There is no clear definition of the high end of the network, and in the meantime, they can not prove that the social data of these individuals are fake, so the situation of safeguarding their rights becomes very passive and their odds are much less.

In desperation, they can only rely on the club without the actual effect of docking resources, asking for refund.

But what entrepreneurs did not expect was that the agency came up with the disclaimer it needed to know when it joined and the application form they signed, neither of which had a written commitment - the agency wanted to create or Docking any quantifiable value or resources; club positioning is only to provide a platform for high-end communication and social networking; for the membership dues use description, but also marked the daily gathering of members and membership business training services expenditure.

'They have never promised to provide us with any written resources from start to finish, but all the communication process uses language and psychological suggestion to guide our entrepreneurs to mistakenly believe that the club can provide high-end network resources.' But no matter From what point of view, there is no solid 'truth' for Weidong and other entrepreneurs.

It is estimated that so many people will not be able to pay back the money they have handed over. Even the lawyer agencies have shown that they can not do anything. They are all too anxious to change their connections with money. If they want to succeed quickly, they will eventually be used. We can only spend money Bought a lesson. '

However, in the less than half a year since the 'lawsuit' incident, a large number of content-like phone numbers have been received by Wei and many members.

'A lot of people who claim to be institutional investors ask us we do not need financing and they can help us butt up and pay only 10% commissions and handling fees.' "He tells us that almost all of these agencies can put entrepreneurial information (names, Age and occupation) speak clearly, but also know the problems that exist in the enterprise.Obviously, their information was sold out.

'With such detailed information, we thought for a moment and there was only that club.' Awe suspects that after exiting the club, many entrepreneurs are being sold to investment and financing intermediaries and even loan companies by agencies The proceeds, which will further exploit the available value, are too dark and we have no other alternative to them. '

For the group of unmanaged entrepreneurs, the only thing they can do is make use of the Internet to make the so-called "social network" public, and warned more entrepreneurs not to be fooled.

Before starting a business, they look like they are on the shore swimming, do not know how deep the water, want to go to the water, but worried about the encounter many unknown They hope that people who swim in the water can take them to tell them things that need attention, Let them do more with less.

A similar network and social resources, I am afraid it is difficult to use money to buy.A senior industry investors tell us that the really high-profile people of the circle, will not see these clubs to their appearance fees.

What they need, they can not get their own resources. 'When you want to get the resources from others, first think about what resources can be exchanged?

It is not about spending on money to join an entrepreneur's club, and many of the big names behind the famed entrepreneurs are their long-term groping and operating incomes and their strong ties.

As some do come to mind, young entrepreneurs should avoid getting sick and throwing their heads in the face of frustration or financial hardship. "Without key connections and scarce resources, you may want to upgrade yourself bit by bit, Become better, in order to gradually come into contact with their own common values ​​of contacts.

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