On December 18, the 2017 (the 13th) China Flat-Panel TV Industry Conference jointly held by CECC and CESI was held in Beijing at which "China in 2017 TV Consumption and 2018 Market Trend Forecast Report "and selected the outstanding TV products from 2017 to 2018 according to the results of the electronic test and brand recognition test conducted by the Institute of Electronics Standardization. Sony's flagship OLED TV A1, with its innovative Black Technology Bring the traditional audio-visual enjoyment, as well as ingenuity quality stand out from many products, the strength of the General Assembly won the '2017-2018 Annual Quality TV Achievement Gold Award' and '2017-2018 Top Ten TV Excellence' awards, highlighting Industry authorities on the Sony TV excellent quality and technological strength of the recognition, but also set a new benchmark for high-end television industry.
※ Sony's flagship OLED TV A1 won the Electronic Chamber of Commerce '2017-2018 Gold Quality TV Achievement Award '
As we look closer to the end of 2017, the entire manufacturing industry in China is in the midst of an inflection point of consumer upgrading and innovation.
This is particularly evident in the field of color TV. In the past, the business strategy of 'taking a low price to go' has been completely disabled and the whole market trend is shifting from 'functional consumption' to 'enjoyment consumption.' Compared with the industry's report on '2017 TV Industry performance is poor, the performance of the case of cold 'argument, Sony (China), director of home display products Chen Wei conducted a different interpretation.
Chen Wei said that although the total color TV market in 2017 has been slightly reduced, but careful analysis of changes in market data can be found: 55-75 inches represented by the large-size high-end contrarian growth, an increase of up to 32%. , The price in the 7,000 yuan (65-69 inches) and 12,000 yuan (72-79 inches) above the high-end large size market is even more substantial increase of 43% and 86% .This fully shows that large-size high-end TV products are more Of Chinese consumers, this result is in line with the development trend of China's current consumption upgrade.Considering the forecast of the upward trend of consumer spending in China, Sony has been actively adjusting its product mix in recent years and has been focusing on the high-end big-screen market with the launch of Z9D , A1, as the representative of the innovative flagship product, access to the market recognized the future of Sony will also continue to adhere to the 'sound and light form a' product strategy, to provide consumers with a full range of high-quality audio-visual experience in the coming CES, Sony is about to launch the new TV is also worth the wait.
※ Sony (China), director of home display products, Chen Wei, as a representative of the award-winning brand to speak
Won the Assembly two heavyweight award-winning OLED TV A1 series, is Sony's ten years of precipitation 'sincerity of', but also unite the brand in the field of audio-visual many leading black technology.According to the third-party authoritative research agency, Data show that since the landing in China in March this year, the A1 series has more than 30% market share in the field of OLED TV, 65-inch A1 more stable occupy the top position in the Chinese OLED market sales, but also won the angel investors Xu Xiaoping, Wang Sicong , Financial writer Ye Tan and other celebrities in different sectors of the favor and its audio-visual performance escort are mainly two major black technology: One is Z9D image processing chip with the advanced version of X1, you can fully release the 'future display technology' Known as the OLED '8 million self-luminous, no residual image, wide viewing angle' and other revolutionary advantages, and from the color, sharpness and HDR three aspects of precision repair and optimization, giving users more than ever past light and shadow performance and picture Dark details.
※ relying on the X1 advanced version of the chip and screen sound field technology, Sony TV A1 can truly 'audio and video together' experience
The second is the original screen sound technology, which also makes the Sony A1 became the world's first screen can be directly sound big screen TV.At the same time supplemented by Sony's classic DSP technology, speaker positioning technology and A1 backboard bracket subwoofer design , Bringing the scene-based 'Picture and Sound' experience that has never been possible with any TV in the past, which is why it has won the Gold Award for Quality Television 2017-2017.
In addition, as a practicing minimalist aesthetics, Sony TV has always been in the product industry design excellence.Al-series continues the brand's consistent 'Slice of living minimalist life' concept, subvert the traditional television design imprisonment, abandoned The front of the fuselage of the speaker and the base design, giving users a more shocking visual impact, but also created aesthetically unlimited imagination.To this end, Sony TV also won the 2017 International Red Dot Design Award (Best of best ).
※ Sony A1 minimalist aesthetic continuation of the design concept, to simplify, giving users a visual infinite imagination
Internet + era, in addition to touching immersive experience and stunning aesthetic design, intelligent interaction is also one of the important indicators of high-quality TV.Sony A1 and other new products first upgrade to Andrews 7.0 system, resulting in a more malleable , Smoother smart solutions and interactive experience.At the same time, Sony also actively strengthen the localization of resources to expand, and China's leading content providers, such as the number of Chinese TV, QQ music, etc. to establish strategic cooperation. No matter what age consumers can Find out what they are interested in and enjoy the feast of entertainment in the digital era, of which, China Digital TV also has a dedicated 4K / 4K HDR streaming service specifically targeting smart TVs such as the Sony A1 to make it easier for users to experience true 4K HDR Content brought by the ultra-high-definition visual shock.
In today's increasingly competitive TV industry, consumers are increasingly demanding new products such as innovative technology, audio-visual experience and other high added value.While the manufacture of high-quality TV is not accomplished overnight, the back requires a solid accumulation of technology and technology , Known as 'black technology' Sony TV always adhere to provide users with the moving experience of audio-visual experience in the optimization and upgrading of black technology strength, but also actively innovation to enhance the localization of quality content landing to differentiate the leading edge, a strong lead high-end New development of TV market.
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