40 years focused on core technology research and development | Galanz build China-made samples

The year 2018 marked the 40th anniversary of China's reform and opening up and the "Made in China" also stood at a new historical starting point. The report of the 19th CPC Congress pointed out that accelerating the building of a powerful nation, accelerating the development of advanced manufacturing industries, and promoting the Internet, big data and artificial intelligence In-depth integration of the real economy, in the high-end consumer, leading innovation, green and low carbon, shared economy, modern supply chain, human capital services and other fields to cultivate new growth points, the formation of new momentum.

'To realize the' Chinese dream ', enterprises are duty-bound. "Liang Zhaoxian, president of Galanz Group, said that this is not only the mission entrusted by the times, but also the historical responsibility of the enterprise.

Galanz independent research and development of the magnetron

From the world's factories to smart manufacturing

Came to the Galanz production base in Guangdong, the newly completed intelligent factory to show a new production capacity, packaging, assembly, packaging, warehousing ... ... an average of one second to produce a microwave oven here, Not a labor-intensive industry, microwave ovens and various home appliances produced here are sold to nearly 200 countries and regions in the world.

Since 1992, involved in the manufacture of microwave ovens in the world, Galanz spent seven years since then, Galanz microwave ovens industry bigger and bigger, the highest daily output can reach 120,000 units, becoming the world's microwave king; while Galanz to air conditioners, refrigerators, washing machines, Small appliances and other white goods across the board to expand.With excellent cost-effective and Seiko manufacturing, Galanz China's home appliance industry in the world factory 'in a sign of the enterprise.

With profound changes in the competitive landscape of the world market, pure cost leadership has not adapted to the new competitive requirements, and Galanz started the transition from 'World Factory' to 'Smart Factory.' The micro switch production line changed from two years ago More than 160 people, up to now only 26 people, this is the result of intelligent transformation of the factory, this' intellectual make 'promotion has been deep into every manufacturing Galanz.' Galanz electrical accessories company executives said. After automation Upgraded electric steam oven automation machine and automated cavity production line, only three skilled workers, while the traditional production line you need more than 30 people.

In recent years, Galanz invested about 3 billion yuan for intelligent factory transformation, the investment in smart renovation over the past two years is equivalent to the total investment in the business over the past 20 years. Galanz is shifting from the 'made in China' flagship enterprise to the 'China Zhizhi' dominant enterprise.

Galanz automatic microwave oven production line

Fans and users involved in product design

'In the past, kitchen appliances like microwave ovens, electric ovens and electric steamers were independently developed. We have always believed that the habits of consumers both at home and abroad are the same, but the big data analysis of our' G + smart home 'platform shows that this is not the case Galanz microwave oven R & D engineers Zeng Gong said that according to big data analysis, '80 after ''90 after' users to use baking, stewing and microwave recipes high degree of coincidence.At the same time, market research and terminal feedback also showed that the integration Microwave ovens, electric ovens, electric steamer function is the market trend.Officially, Q6 micro-steamer one launched, that is well received by the market.

When developing and designing internet refrigerators, Galanz dared to invite large-capacity refrigerators from the kitchen to the living room, access the internet and 'G + smart home' through wireless networks, and used the super large LCD screen on the refrigerator panel as the control platform to connect the whole house with the smart appliances Household products, so that the refrigerator transformed into a 'smart home' hub.

'In the past we did new product development, more rely on the feedback of terminal marketers and commissioned the investigation company, but after all, now through the' G + smart home 'platform big data analysis and' tomato 'fans feedback, so Enterprise development and design and manufacturing processes fully integrated with the big data, the Internet. '

Galanz Institute of Home Appliances introduced Galanz joint Institute of Computing Technology, Chinese Academy of Sciences 'G + Smart Home' to break the industry, brand boundaries, and third-party platform to achieve interoperability, which 'Tomato' fans to build an interactive platform , But also for the 'fan economy' provides a strong technical support.

Changes in concepts and models, changes in marketing and support system will inevitably lead to changes in the product. Galanz registered in 2014 the Internet brand 'long', relying on the entire industry chain and the entire network of consumer big data only go online sales.

Galanz official said, 'consumer-centric' business model Galanz restructuring is the direction of the 'fan economy' will be an important link between consumers, but also a major attempt to transform the annual 'million persimmon wishful 928 'Is the biggest carnival for fans. Through the' G + Smart Home 'interactive platform, all the ideas of' tomatoes' can be directly fed back to the platform, while the platform has a staff to collect, analyze and feedback satisfaction data of 'tomatoes' Fans and users are increasingly involved in Galanz development and transformation of all aspects.

Galanz fully automatic drum washing machine production line

Aggregation to attract world-class elite

Next year marks the 40th anniversary of China's reform and opening up and the 40th anniversary of Galanz's founding .40 years ago, Chairman Liang Qingde led a group of people starting a wasteland outside the embankment of Xi'nan in Shunde, Guangdong Province. Forty years later, There are brand microwave ovens into the mainstream stores in Europe and the United States, in more than 10 countries and regions in the world set up branches, research and development centers for nearly 200 countries and regions in the supply of products and services, of which own brand Galanz products have been 60 Sales in many countries and regions.

In Galanz microwave oven automation production line, the robot and the new generation of technicians work closely together to achieve a small machine appliance manufacturing in the field of "machine generation." Galanz electrical accessories workshop, more than 90% of the equipment are produced by Galanz. Rivets, as large as a magnetron, to achieve seamless convergence of the entire industrial chain.

From the past to buy parts depends on the face of suppliers' to 'India and Japan Galanz factories learn from' Galanz people with leading technology to refresh the international awareness of Chinese-made.

Under the "Made in China 2025" strategy and the 19-party report of the party, Galanz has firmly adhered to the road of deep integration of the Internet, big data, artificial intelligence and real economy, "said Liang Zhaoxian.

At present, Galanz has steadily promoted the use of the 'G + Smart Home' system as a hub for big data and smart manufacturing, and has created an Internet factory that turns all consumers' access to the Internet into terminals through the Internet. With consumer purchasing Behavior and behavior to change the entire production, logistics, marketing and service mode in the factory, and introduce R & D, procurement, manufacturing, sales, finance and after-sale business units into the 'G + smart home' system to speed up user management. And get through, so that consumers experience, microwave ovens, ovens, refrigerators and other appliances and three meals a day is closely linked to, like a well-informed, sensible and intelligent housekeeper, companion.

'People are the first capital of Galanz.' Leung Chiu-hsien said investment professionals are the future of investment enterprises. Galanz innovates mechanisms to upgrade, aggregate and attract talent based on boutique strategies, smart upgrades and deep integration of the Internet, big data, artificial intelligence and the real economy More world-class elite talent human resources into human capital, the home appliance manufacturing center into a talent center, which is Galanz 'China to create a new journey on the core concept of development, but also hold up Galanz' century enterprise world brand 'Wings of dreams.

2016 GoodChinaBrand | ICP: 12011751 | China Exports