'Double 11', 'double 12' of the smoke has just dispersed, e-commerce this model has long been no longer something new for the people, has infiltrated all aspects of life and various industries in the 'new economic normal 'And the' Internet + 'background, paint electricity supplier is an inevitable trend.Many liquid paint manufacturers as early as 10 years ago has already begun online sales, the product is mainly for the terminal civilian areas, represented by interior latex paint , The brand contains Dulux, Sanku, Nippon, etc. Due to the particularity of the storage and transportation of paint products, a large number of products, especially industrial coatings, are still dominated by the traditional sales mode and the online sales business model is still in its infancy stage.
This cooperation between Akzo Nobel Powder Coatings and Mobi can be said to be the exploration of this business model by the domestic large-scale powder enterprises online sales.After some domestic online platforms, some enterprises started to sell powder coatings, According to observation, sales are generally not large, more is a platform for foreign companies to show the vast majority of turnover is still concentrated in the traditional sales channels offline.
That for the powder coating business, the choice of online sales business model what is the significance of their own?
Improve the efficiency of enterprises receivables for the entire powder coating industry, as well as upstream and downstream industries are an inevitable problem.If a third-party platform can have the ability to solve this problem, will undoubtedly promote the healthy development of the industry. Payment problems, but also can help companies understand the market faster feedback, timely adjustment of business strategy.
Accelerate the industry consolidation.China's powder coatings market fragmentation is very serious, in addition to lower barriers to entry of powder coatings, the sales market is also an important factor in this phenomenon.Traditional sales channels are mainly located within a radius of 300km, to expand new markets mainly Relying on the opening of new plants, or the addition of offices and local agents based online sales can provide a new means, especially for some small-scale needs of small and medium enterprises, through the online platform can be more quickly select the required Powder coating products. This is bound to help stabilize the quality of products come to the fore, out of part of the product quality standards of enterprises.
Expand the industry influence in the traditional sales areas, powder coatings as an intermediate product, the general public is still very strange.Online sales will allow more people and businesses access to powder coatings, more and more attention to the environmental protection of today Get more applications.
China powder coating production and sales accounted for about 60% of the world, it can be said that the Chinese powder coating market will directly affect the international market, the current domestic policy environment and the pursuit of environmentally friendly products for powder coatings is very beneficial, December 8, Inspection and Quarantine Bureau, the National Standard Committee has approved the release of the "green product evaluation paint" national standards, and January 1 next year, "Environmental Protection Tax Law" implementation, these factors will be greatly accelerated the process of 'paint to powder' while China's e-commerce The development of the world's leading, we will wait and see powder coating and e-commerce work together will burst what kind of sparks.