On December 18, the "White Paper on Chinese Household Dishwashers 2017" (hereinafter referred to as "White Paper") released at the first Annual Conference of China's Household Dishwashing Industry showed that while the penetration rate of China's dishwashers is still insufficient %, But domestic brands and imported brands in the market have been evenly matched.
On the one hand, manual dishwashing has been handed down in China for thousands of years. On the other hand, the two domestic and foreign ways of living lead to local dietary habits and different shapes of dishes. Manufacturers also need to design washing products more in line with the characteristics of China's native land Bowl machine products.
Although the dishwasher in China is still in the market cultivation period, but consumer demand is constantly released, more suitable for Chinese people's life, eating habits of dishwasher products are popular.
In the era of market research Electrolux Shi kitchen kitchen appliances Division General Manager Shi introduction, has been the dishwasher market dominated by foreign brands, the domestic brand strength is relatively weak. From the YK data in 2017 survey data , Domestic brands and imported brands have been evenly matched in the market while domestic brands have been starting to use the Chinese market in recent years and now it has been quite successful.
'Residents of our living environment has also been improved, which for the dishwasher to further expand the market provided the basic conditions.' Su Ning cloud business center, North China Marketing Center, said Cheng Feng, 'When willing to try new things, to accept the relatively strong '80 ',' 90 'generation after becoming the main body of social consumption, the chances of the dishwasher in the Chinese kitchen is also rising.