Induction Cooker Hot scene has long gone, for many years the fiery market, it seems that has come to a "mountain of water to do" step.It is reported that millet following the air conditioning, rice cooker, but also exposed a rice cooker Induction Cooker whether the ice will be sluggish Induction Cooker market , At present still can not make a conclusion.But nails science and technology thinks, millet enters induction cooker market, will receive three big challenges.
First, the market is sluggish with insufficient staying power.
Consumer quality continues to escalate, not only promoted the air conditioner, television, such a big appliance market is hot, but also promoted the development of small household appliances such as rice cookers.
As there is no open flame induction cooker, less fumes and other significant cooking advantages, making the product in 2005, access to many manufacturers in the domestic market to promote.
But the good news is not long, the market dividend as short-lived.According to Orville cloud network data show that the current sales of domestic cooker for 4 consecutive years of decline from 10,150 million in 2013 dropped to 7.74 billion in 2016; and in May of this year, the domestic induction cooker market Sales fell 22% YoY.
Even in the middle of this year's sales season, did not activate the induction cooker market.According to professionals in the industry that, at present, induction cooker market has entered a recession.
Appears in the nail technology, induction cooker can be seen as the category of small appliances counter-lipstick effect.In the case of a good economy, low-cost sales of such products are still not favored cooker, there are two main reasons:
On the one hand, the market is over-invested in the early stage, and manufacturers are blindly following the trend of the market and continuing to export multi-category and multi-price induction cooker. However, the market can not completely digest output in a short period of time.
On the other hand, the product quality is uneven, technical barriers are easy to break, resulting in niche brands or even non-brand brands have entered, while the quality, however, has become the main reason consumers criticized induction cooker.
In summary, manufacturers blindly follow suit, have entered the induction cooker market, resulting in the current market development weakness, lack of stamina.
Second, many brands, worrying quality.
It is reported that in 2006 hot market during the cooker, there are more than 500 brands into the induction cooker market.In addition to the party too, the boss of such professional kitchen and electrical manufacturers, also attracted the United States, Galanz, nine positive such giants to join. Yes, started by television Changhong, TCL also fancy the market dividend, one after another to participate.
According to the data from China Industry Information Network, the average domestic price of Induction Cooker in China is about 260 Yuan / Taiwan from 2014 to 2015, while the overseas Induction Cooker Brand products priced at about 418 yuan / unit; and some small brand induction cooker even to 66 yuan, 99 yuan ultra-bottom prices impact the market.
Although the market competition has been fierce since 2007, the protracted price war has failed to save the market from declining, for the reason that the induction cooker market is mainly ruined by brands with mixed brands, and most users are disappointed Its quality problem
Nail Science and Technology noted that this year AQSIQ on 48 Guangdong, Zhejiang, Jiangsu and other 48 provinces produced 48 samples Induction Cooker, the results showed that 19 batches of product sampling failed, the failure rate of nearly 4 Including the panel is easy to crack, false labeling product efficiency rating and other issues.
In the view of nail technology, the technical barrier is low, and the big market dividend is an important reason for manufacturers to enter the market, while the influx of a large number of brands leads to frequent quality problems, which is an important reason for the market decline.
Third, lack of innovation, reduced to tasteless.
It is reported that the domestic induction cooker market has been declining since 2007, until the decline in recent years only improved, but the market outlook is still not optimistic.
Nail Science and Technology noted that the root causes of the continued market decline, in addition to many brands, fierce competition, the quality of instability, the lack of technological innovation is also an important reason.
Induction Cooker for such exotic products, the head brand and have invested too much resources and energy for technological innovation, the market side did not vigorously promote the healthy and environmentally friendly way of green cooking popularity.
From a technical point of view, the current induction cooker there is uneven heating, energy efficiency and lack of fire and many other issues, compared to other household appliances continued technical upgrading, induction cooker did not meet the trend of consumer upgrades, also reduced to the kitchen can be No tasteless products.
Nail technology that the above three major issues is the millet to enter the induction cooker market around the past Kare. Previously, millet involved in the air conditioner, rice cooker market, have not made similar phone's brilliant performance for millet 'department store', perhaps In the induction cooker market will not pursue too much sales, but for the Millet added a good home appliances category nothing more.