15 years ago, Haier refrigerator in the Japanese market is still a little-known brand, and now, Haier refrigerator not only integrated Japanese local brand AQUA, on November 22 this year, one of the world's four major design awards Japan G-Mark Design Award promulgated, Haier's AQUA is selling stainless steel refrigerator products are awarded the G-Mark Design Award, which is Haier refrigerator following the European BV in 2016 awarded the industry's first G-Mark certification, once again won the highest international standards G-Mark design award, and the Haier refrigerator is the only Chinese brand award-winning.
The only Chinese brand in the list is Haier
It is understood that one of the world's four authoritative design awards Japan G-Mark Design Award (Good Design Award) was established in 1957, but also the most authoritative and influential design award in Asia in 2017, there will be from the world 4495 products of nearly 1000 enterprises participate in the G-Mark Award, and Haier Refrigerator is the only Chinese brand winning the final award, representing Haier refrigerator in design has reached the international advanced level.
From the development trend of the Japanese market, Haier refrigerator integrates Japan's advanced technology, research and development and design resources to independently create localized product solutions, and also represents the global development concept of Haier refrigerator.
In October 2011, Haier announced the acquisition of Japan's Sanyo Electric in parts of Japan and Southeast Asia after the white goods business, Haier in Japan began with Haier and AQUA dual-brand operation.
In March 2015, Haier Asia R & D center landed in Kumagaya, Saitama, Japan.
As of March 2017, Haier Asia R & D Center has obtained 477 patents on patents for technology and industrial design, breaking the stereotypes of backwardness of Chinese household electrical appliance enterprises in the eyes of Japanese people and promoting the deep integration of technology between the two sides.
Really adhere to its own brand exports only Haier
With the rise of China's manufacturing industry, China's exports of home appliances brand is growing, but in real estate in overseas markets, very few independent brand products, many brands have chosen a OEM OEM such a 'shortcut', and truly insisted its own Brand exports to overseas markets, only Haier. Japan's home appliance market, for example, circulation of Chinese brand appliances, in addition to Haier, the other brands are mostly Toshiba, Sharp and other Japanese brands OEM production, relatively speaking, Haier refrigerator in Japan Has achieved all its own brand exports, brand value has been greatly improved.
In Japan, in addition to the technical integration and innovation of Haier refrigerators, Haier Refrigerator is constantly seeking user's needs from the interaction and providing localized solutions for innovative solutions. The G-Mark Design Award winning stainless steel products Is the product of the localization of innovative models.According to the series of product designers Asia R & D center Shimizu Keming introduction, the simple style of product design is the most important factor to obtain user acceptance, this product is the use of convenient, unique and elegant design handle, Users provide a high-quality experience, but also a subversion of the traditional refrigerator design.
Localization of R & D and innovation model, but also brought significant brand value increase.This year in April, T-door J2-NF468A (W) model products on the market, it has become the Japanese market's first T-door products, and to The price of 110,000 yen to become the most expensive local brand in China. May 25, Japan's leading home appliance magazine "Appliances Criticism" evaluation Haier Refrigerator JR-NF218 model is 'the most worth buying' products.In addition, in this year In November, AQUA held its 2017 Dealer Conference in Vietnam, which also established AQUA's first brand position in Vietnam and further enhanced Haier's global brand value.