As a foreign product from abroad, the dishwasher has been in existence for more than 160 years. Although the dish washer entered the Chinese market as early as the 1980s, the dishwasher did not fully open due to the weak consumer spending power and other reasons Market, until 30 years later, this category has really caused widespread concern in the domestic consumer market.However, compared with developed countries and regions such as Europe and the United States, China's market penetration of the dishwasher is still less than 3%, while the market popularity of European and American countries The rate has reached 60-70%, the huge market left blank for the dishwasher industry provides a broad space for development.
meeting venue
December 18, the first annual meeting of China Household Dishwasher Industry was held in Beijing. This annual meeting was hosted by China Household Electrical Appliances Research Institute. China Household Electrical Appliances Research Institute Healthy Appliance Analysis and Testing Center and Knowledge Electric Market Research Center co-hosted. Aims to jointly explore the development trend of the dishwasher industry, help enhance technological upgrading, promote resource sharing and guide consumers to buy high-quality dishwashers products. Suning cloud business as a support unit of this meeting, Beijing Zhong Yikang era market Research firm to provide data support, "Chi enjoy home" and "appliance technology" as a media support.
According to Zhongyi data, from January to November 2017, the retail scale of China's dishwasher market reached 3.95 billion yuan, an increase of 119.5% over the same period of last year; the retail sales volume was 902,000 units, an increase of 131.3% over the same period of last year and is expected to reach 43-44 With the awakening of the market, the brand new models and new models in the dishwasher market also showed rapid growth. From January to November 2017, there were 51 brands in the domestic dishwasher market, of which 19 were new brands , While the product model is 267, the new model 118.
Dishwasher market online and offline 'equal shares', among them Online brand activity is relatively higher, Many small and medium-sized brands choose online force to lower the market price to find a breakthrough in the era of market research limited kitchen appliances division Shi-ting, general manager of that, despite the brand and product models have increased, but with other Compared to the appliance category is still unable to meet market demand, the market can provide products is still relatively limited.
Shi Yi, general manager of kitchen appliances division of Ekang Times Market Research Co., Ltd.
'All along, the dishwasher market dominated by foreign brands, the domestic brand strength is relatively weak.From the YEKANG 2017 research data, domestic brands and imported brands in the market is evenly matched.'Shi Ting believes that, Domestic brands have been targeting the use of the Chinese market in recent years, active in the localization of dishwasher products, and now has been fruitful.
'Who wash dishes, is the fuse of many family conflicts, and the dishwasher is to provide after-sales service' Suning cloud business center, North China Marketing Center, said Cheng Feng, 'When willing to try new things, to accept the relatively strong 80, 90 generation become the main body of social consumption, the chances of the dishwasher in the Chinese kitchen is also rising.Technical upgrade will detonate the entire dishwasher industry, Suning Tesco will also use its own advantages of two-lane, build quality Experience platform to promote the rapid emergence of the dishwasher industry.
Suning cloud business center in North China Marketing Manager Cheng Feng
However, at present, the market of dishwashers is still in the lead-in stage. Because the effects of water-saving, sanitation and sterilization of dishwashers can not be directly reflected, there is still some misunderstanding and mistrust of consumers' cognition of dishwashers. Data from the survey Shows that the volume is not easy to install, suspected to wash unclean and the price is too high consumers are placed in front of consumers' three mountains. "China Household Electrical Appliances Research Institute Assistant Mei Xiaochun said there are some concerns for consumers , China Electric Appliance Research Institute created the knowledge-based laboratory launched a system of evaluation system for consumers to buy a product provides a powerful reference.
Mei Xiaochun, assistant to president of China Household Electrical Appliances Research Institute
With the rapid development of the dishwasher industry, some standards are being formulated. The key performance indicators of dishwashers include cleaning performance, drying performance, power consumption, water consumption and time consumption and noise. China Yue Gingsong, head of the washing performance laboratory of the Research Institute of Household Appliance Health Appliances Analysis and Testing Center, said that the time consuming dishwashing is a problem that consumers are more concerned about now. Therefore, shortening the dishwashing time will be a direction that attracts consumers in the future.
China Household Electrical Appliances Research Institute of health appliances analysis and testing center performance test laboratory Yue Jingsong
The annual meeting, China Household Electrical Appliances Research Institute of health appliances analysis and Testing Center, Beijing Zhong Yikang era market research company, Institute of Electric Industry jointly issued the "2017 China Household Dishwasher White Paper," "2017 Household Dishwashing Machine White Paper "not only introduced the core performance technology of the dishwasher business, but also conducted an in-depth analysis on the market, technology, standards and future directions of the domestic dishwashers in China.
Issue a certificate
At the same time, this year's conference also released the list of household dishwashers for 'Smart Choice' products of the year. Five products, including Haier, Midea, Panasonic, Ozawa, and the boss, were selected as 'Smart Choice' products of the year, For the entire industry to establish a benchmark for quality products, to promote washing household dishwashing machine industry quality play an active role.
