December 18, 2017 to 19, 2017, national kitchen appliance brand Shuaikang Electric held a national marketing conference 2018 in Yuyao, Zhejiang Province. Yuyao municipal party committee leaders, industry associations, channel partners, the national mainstream media and Shuaikang national operators near 700 people participated in the meeting.
Rapid growth of 5N industry strategy to rebuild Shuaikang
Benefiting from the concentrated release of various positive factors such as the macro-consumption environment, the upgrading of the internal structure of the industry and the explosion of emerging products markets, the urban upgrading and upgrading of urban areas are further promoted. In 2017, the kitchen electric appliance market in China is still performing well. The overall market will continue this year With double-digit growth rate, will soon exceed 100 billion scale.Shunker opportunity to put forward '5N strategy', that is, the new brand New-Brand, new product New-Product, new marketing New-Marketing, new game New-Game, new experience New-Experience. Reshaping the brand image by upholding the mid- to high-end positioning; Insisting on the extension of the differentiated product strategy category and making efforts to create a quality kitchen; At the same time, strengthening multi-channel development to promote new retail business; Proposing new service and customer experience concept, Pretreatment, the entire process of monitoring, zero return visit users and other means to a new strategy to rebuild Shuaikang, renewed brilliant.
Capital fully support multi-synergy to help Shuaikang
In early 2017, Shuaikang entered into capital cooperation with Sunrise Oriental Group, a listed company, which injected fresh blood into Shuaikang. After more than six months of synergy, the two companies are playing a more and more powerful and complementary role At the same time, the new strategy, new ideas, new organization, SHUAIKANG constantly innovate on the basis of the original advantages in order to achieve the vertical upgrade of products, brands, channels and supply chains, and further release the mergence between SHUAIKANG and Sunrise Dongfang Group 1 + 1> 2 strategic synergies.
A full range of changes have also brought remarkable results for the handsome, 2017 brand movements continue. High-speed rail advertising screen-screen trains, cross-border sports marketing, social communication innovation, etc. It can be said that Shuaikang is a new image presented in the consumer before.
In the most core technology research and development and product innovation, Shuaikang even more outstanding performance in 2017, Shuaikang development of new products and projects 110, 25 patents, 16 authorized patents, of which 5 invention patents, especially amazing The arc of the industry does not meet the big suction range hood to multi-dimensional surface does not meet the process design, 20m³ / min suction, 400Pa wind pressure, logarithmic spiral acceleration system, smoke stove linkage, smart ventilation, delay shutdown, 5S intelligent maintenance and other high-tech, not only for users to carefully provide the kitchen air smart solutions, but also to make cooking easier, so that more people return to the family into the kitchen.
The ultimate retail layout innovation experience Shuaikang
The new retail era has come, in the face of new technologies, new products, new concepts endless stream of new home appliances retail, SHUAIKANG has always been to 'consumer-centric' to establish a new experience of human freight yard integration. In the future, SHUAIKANG will be in major cities throughout the country Build 1000 O2O Experience Stores to facilitate the inventory turnover of operators through the integration of resources, the opening up of different channels of e-commerce to the new retail model, the increase of sales opportunities, and finally, with the continuous innovation and iterative optimization 'Experience', cross-border integration, to create smart and efficient online and offline SHUAI Kang new retail system.
In response, SHUAIKANG official said: 'With the continuous deepening of SHUAIKANG innovation and the rapid development of all businesses, we are confident in 2018 and are more determined to open a new era of SHUAIKANG with a brand new look and strong technical strength!
After the change, SHUAIKANG will make a strong return under the new strategic traction, capital support and new retail assistance to create new glories.