Recently, the China Information and Communication Research Institute released data show that in November, the domestic handset market shipments fell 20.7% year on year. The data show that the overall market performance is relatively sluggish, the future need more new products to stimulate market demand.At the same time, Jingdong released in November mobile phone brand sales growth year on year data show that Sharp mobile phone to 5894% of the high growth rate to become a dark horse.
One side is the sluggish performance of the mobile phone market, Sharp mobile phones on the one hand the high growth rate, why there is such a partial momentum and the overall situation does not match the situation? From a macro environment point of view, the industry is fully into the full screen era, which makes Sharp handsets The power and potential of the 'full-screen ancestor' has been continuously released. The sharp AQUOS S2, which it introduced, has been universally recognized by the market. From its own point of view, Sharp's handset has been continuously marketing its products after launching the AQUOS S2 Gathered a high popularity.
Sharp screen power to be released
Sharp mobile phone high growth, the most direct driving force is its core product sharp beauty tip AQUOS S2, Sharp mobile phone is a strong return to the Chinese market after the launch of the first product, first of all from the feelings touched a bunch of Sharp's iron In addition, the Sharp mobile phone is the first to introduce the concept of a full screen corporate, now in a full screen mobile phone to become the new consumer trends, the originator's product will naturally get more attention, which is often said that the brand Premium ability.
However, in addition to the above factors, the most important thing is its own excellent product performance Sharp Sharp AP AQUOS S2 is not only a full screen mobile phone, but also the industry's first full-shaped shaped screen products through the special screen cutting technology, Sharp cell phone at the top of the screen Cutting the emergence of the tunnel 'beauty tip', the overall optimization of the handset, light and distance sensor layout, reducing the number of openings in the screen, visual perception than the average cell phone more beautiful in the 'pretty is not wrong' eye economy era, Sharp Beauty Sharp AQUOS S2 has great advantages.
At the same time, sharp beauty tip AQUOS S2 camera function has also been upgraded, with dual camera, full pixel dual-core focus, dual 1.4μm high-sensitive large pixel 'three pairs' camera capabilities to meet the diverse needs of users camera Moreover, In the exploration of artificial intelligence technology, Sharp mobile phones have also been tried, RoBoS intelligent assistant can provide users with many human services, such as rainy day with an umbrella, etc. These features together form the core competency of sharp beauty tip AQUOS S2 .
Entertainment marketing help product sales
With good products, Sharp mobile phones are also very marketing intentions, not only the exclusive title of "Love Scream" beauty show live show, but also with the current high profile Beijing TV "I am the speaker 4" Cooperation.These two entertainment programs, so that more consumers know and understand Sharp beauty tip AQUOS S2, played a role in helping sales.
The finished "Scream of Beauty" show, through the Red Net live broadcast into the Sharp beauty tip AQUOS S2, especially its powerful camera performance.In addition to product performance promotion, the "Beauty Scream Show" and Sharp's mobile phone Cooperation mode, but also lead to the network red ring to change the form of broadcast live in the product performance has generated a new topic of discussion, so that more people noticed Sharp phones.
Sharp cell phone and "I am the speaker 4" is also quite successful cooperation, the program 'to voice the new era' for the purpose, through typical figures, typical deeds, about the rise of the nation, the great rejuvenation of science and technology to promote positive energy. The continuous technological innovation of mobile phones, the promotion of full-screen deeds, and the courage to move forward without fear of difficulties mentioned in the program have much in common and resonate with each other, and are therefore recognized by the audience.
As can be seen, Sharp mobile entertainment marketing is not arbitrary, before the program should have conducted a careful study, choose their products and brand images in line with the entertainment programs to cooperate, and ultimately brought a good communication effect Excellent quality products, coupled with the help of marketing, Sharp's mobile phone sales performance in the market environment is not very good contrarian.
Recently, the China Information and Communication Research Institute released data show that in November, the domestic handset market shipments fell 20.7%. The data show that the overall market performance is relatively sluggish, the future need more new products to stimulate market demand.At the same time, Jingdong released in November mobile phone brand sales growth year on year data show that Sharp mobile phone to 5894% of the high growth rate to become a dark horse.
One side is the sluggish performance of the mobile phone market, Sharp mobile phones on the one hand is the high growth rate, why there is such a partial momentum and the overall situation does not match the situation? From a macro environment, the industry is fully into the era of full screen, which makes Sharp mobile phones The power and potential of the 'full-screen ancestor' has been continuously released. The sharp AQUOS S2, which it introduced, has been universally recognized by the market. From its own point of view, Sharp's handset has been continuously marketing its products after launching the AQUOS S2 Gathered a high popularity.
Sharp screen power to be released
Sharp mobile phone's high growth, the most direct driving force is its core product sharp beauty tip AQUOS S2, Sharp mobile phone which is a strong return to China after the launch of the first product, first of all from the mood touched a bunch of Sharp's iron In addition, the Sharp mobile phone is the first to introduce the concept of a full screen corporate, now in a full screen mobile phone to become the new consumer trends, the originator's product will naturally get more attention, which is often said that the brand Premium ability.
However, in addition to the above factors, the most important thing is its own excellent product performance Sharp Sharp AP AQUOS S2 is not only a full screen mobile phone, but also the industry's first full-shaped shaped screen products through the special screen cutting technology, Sharp cell phone at the top of the screen Cutting the emergence of the tunnel 'beauty tip', the overall optimization of the handset, light and distance sensor layout, reducing the number of openings in the screen, visual perception than the average cell phone more beautiful in the 'pretty is not wrong' eye economy era, Sharp Beauty Sharp AQUOS S2 has great advantages.
At the same time, sharp beauty tip AQUOS S2 camera function has also been upgraded, with dual camera, full pixel dual-core focus, dual 1.4μm high-sensitive large pixel 'three pairs' camera capabilities to meet the diverse needs of users camera Moreover, In the exploration of artificial intelligence technology, Sharp mobile phones have also been tried, RoBoS intelligent assistant can provide users with many human services, such as rainy day with an umbrella, etc. These features together form the core competency of sharp beauty tip AQUOS S2 .
Entertainment marketing help product sales
With good products, Sharp mobile phones are also very marketing intentions, not only the exclusive title of "Love Scream" beauty show live show, but also with the current high profile Beijing TV "I am the speaker 4" Cooperation.These two entertainment programs, so that more consumers know and understand Sharp beauty tip AQUOS S2, played a role in helping sales.
The finished "Scream of Beauty" show, through the Red Net live broadcast into the Sharp beauty tip AQUOS S2, especially its powerful camera performance.In addition to product performance promotion, the "Beauty Scream Show" and Sharp's mobile phone Cooperation mode, but also lead to the network red ring to change the form of broadcast live in the product performance has generated a new topic of discussion, so that more people noticed Sharp phones.
Sharp cell phone and "I am the speaker 4" is also quite successful cooperation, the program 'to voice the new era' for the purpose, through typical figures, typical deeds, about the rise of the nation, the great rejuvenation of science and technology to promote positive energy. The continuous technological innovation of mobile phones, the promotion of full-screen deeds, and the courage to move forward without fear of difficulties mentioned in the program have much in common and resonate with each other, and are therefore recognized by the audience.
As can be seen, Sharp mobile entertainment marketing is not arbitrary, before the program should have conducted a careful study, choose their products and brand images in line with the entertainment programs to cooperate, and ultimately brought a good communication effect Excellent quality products, coupled with the help of marketing, Sharp's mobile phone sales performance in the market environment is not very good contrarian.
