According to the Indian financial newspaper Business Line, Manu Jain, head of Xiaomi India, disclosed the above information to the media recently.
The executive said Xiaomi will sell two to three new hardware categories in India next year, but he did not specify the specific product and time to market.
Zhang Manu said the company is assessing what hardware to enter India, no matter what the product, the company will be transformed to meet the needs of the Indian market, may also be a new hardware category.
In China, Xiaomi mainly designs and manufactures products such as mobile phones, TV sets and set-top boxes, and Xiaomi also invests in startup technology companies in China that launch various household appliances or consumer electronics products through its retail platform, In the background data, operating system, these hardware and millet phone connection and data sharing.
It is reported that before Xiaomi tried to introduce some hardware produced by its partner companies in India, there were some technical problems, such as China's water purifiers do not need water tanks, but the Indian market is generally equipped with water tanks in which the size of the water tank Water sales become an important reference factor.
In addition, millet partner companies such as vacuum cleaners and other appliances, also encountered in India acclimatized.
Zhang Manu said that at present, two engineers at Xiaomi and India are carrying out the localization of electronic products and will increase to 10 next year.
It is reported that millet has set up R & D center in Bangalore, Silicon Valley, India, there are currently two teams, respectively, concerned about the mobile phone software and mobile phone hardware, the future there will be a new team, focusing on home electronics.
In the Chinese market, Xiaomi has followed the model of expanding from cell phones to other home electronics products, and Xiaomi has also raised its revenue and profits by selling the hardware of its partner companies, and Xiaomi is expected to adopt a similar model in India.
According to statistics from several agencies, in the third quarter of this year, Xiaomi has gained more than 20% market share in India's handset market, ranking second with a slight advantage behind Samsung Electronics. Without any exception, Xiaomi will become the fourth-quarter handset market in India First place.
Rely on the cost-effective mode, millet mobile phones won the consumer in India blitz, some of which models to become the hot phone market in India, promoted the growth of millet share.
One of the reasons that millet is more and more important to India is that the cell phone market in China is already saturated and has started to shrink.
According to agency data (such as the China Information and Communication Research Institute) and industry insiders predict that the total sales volume of China's handset market will plunge by about 10% this year, with millet business rebound in 2017, but in the context of shrinking Chinese market, millet future To maintain sustained high growth, it is extremely difficult.
Insiders said that with the success of the Indian market, millet is expected to continue to expand the hardware business in the Asian-African market.