In a video broadcast platform, Wu Yongning home video was black and white, falling events over the past month, there are still many users come to miss the message.
Apocalypse Another example of a photo taken by photographer Apocalypse, a mannequin clutching a ladder outside a tall building with one foot standing and body hanging outside.
On the 8th of November, Wu Yongning, who claimed to be the "first person in the country," fell to death when climbing a building in Changsha. A month after he passed away, his girlfriend and friend confirmed his news of his falling over the social platform.
Wu Yongning, who had registered for an account before his death and released the ultra-sports content of the US-made, fast-moving, small volcano videos, responded a few days ago and said they have never contracted with Wu Yongning and will then step up their supervision of related content. Quickly erase the traces of 'Extreme Wing Ning'.
Wu Yongning falls incident also triggered public concern for climbing the group, the Beijing News reporter found that some video broadcast platforms and brokerage firms will work with climbers to build up a certain popularity, they live, photography, then Advertising and other ways to get a reward to earn revenue.For fan reward amount, in fact, the platform and brokerage companies into more.
Industry sources said the platform pumping generally 60% -70%, brokerage firms also pumping half of the remaining amount, for example, the anchor received 100 reward tours, the platform pumping 70%, the company pumping into the remaining 50 %, Then, the anchor actually only get 15 yuan (excluding tax).
In addition to the high-risk and relatively low-yielding conflicts, Clifford's Party is also challenging the bottom line of the law. According to lawyers, the Clifford building party poses a great threat to public safety as well as its own personal safety. Therefore, according to law, Punishment.
Climbing stairs and exciting experience
Yongning nickname called life, climbing stairs together with him found that it is really at play. 'Amin is a senior Climbing party, September 21 this year, he, Wu Yongning, Tong Hu three people similar to climb Wuhan A high-rise, Amin Yongning made a set of photo, photo, Yongning did not do any protective measures, look relaxed lying on the top of the tower lightning rod decorative tower beams.
Amin has been a 'Climbing Party' since 2014, just beginning to like the excitement and freshness of being on the rooftop and turning it into a habit of 'sitting idle'.
Amin said that most people like to climb stairs in the circle like to stimulate the feeling of experience, not only from the tall buildings overlooking the city is very exciting, the process of climbing the heart to speed up the feeling of acceleration is also very exciting. A detailed professor how to avoid security staff climbed the tall buildings.
On July 19 this year, a WeChat public account called 'Little Marsh' released a video about climbing the party in the section entitled 'Coinplay Extreme'. In the video, a 90-year-old girl named 'Orange' tells the story In her own story of climbing stories, she has 255,000 fans on a large video broadcast platform and has posted 105 videos, most of them related to climbing the stairs, obtaining a total of 69,331 rewards valued at 2,773 yuan and obtaining a maximum of a single video She said she was the most famous person in the climbing stairs in China, and the opening of the roof made her fall in love with the climbing stairs. She climbed all over China such as Changsha, Kunming, Chengdu and Guangzhou Most of the city's high-rise buildings. Video shows that she climbed the tallest building in Changsha Wharf, 95 layers, 452 meters. Orange said she will continue to challenge the taller building.
Climbing the party, also known as Rooftopping, orange called it 'roof culture', she said there are a handful of domestic Cliff building parties, most of them are full-time, climbers take pictures in their spare time, and oranges, climbing has become a Occupation, daily life rely on advertising revenue to maintain, most of the tide brand clothing, will take the initiative to find her and his teammates, so that they wear the brand clothing on the roof shooting, she said Tide brand generally pursue the more cool things, Coincide
There are also climbing climbers for high-altitude photography. Climbing party HSU said he has climbed Nanjing can climb the top of a building within a year, mainly photography needs.
Small s is a Kunming climbing-style photographer, in June this year, because of a group of rooftop photos 'a fire', the photos of the models standing on top of the 200-meter-high rooftop placed in various positions for shooting, the scene Very shocking.He explained that these photos are taken by the borrowing, but he had tried climbing to the roof two years ago to take pictures.
Because of this group of photos, his microblogging fans surge, many girls are in private letters asking him if he can help take similar pictures, you can pay.
Live advertising to make money
In the "Volcano Video", Wu Yongning has 1 million fans, he released 298 videos, 217 live broadcasts, won 550,000 fire value, calculated as 10 firepower equivalent to a dollar, there are 55,000 Yuan Yongning's first live broadcast began on February 10, 2017, when only 17 people onlookers, the last live forever freeze on October 22, was reported that there are already 160,000 people like praise, 39,000 comments , 2801 video fire value, the value of 280.1 yuan. Now his home video all black and white, there are friends to miss a message.
Amin said there was also a company to find, claiming to be 'packaging' to 'climb the stairs' for the live content, in a number of major live broadcast platform anchor, a fixed monthly salary of 3,000 yuan, fan reward Present after the gift to Amin 4 into, live every day for not less than 2 hours.
In his short three-day live broadcast, Amin got hundreds of pieces of gifts divided into "some people admire us especially, I feel very exciting, they kept giving me a gift, send the plane." A plane worth a thousand Multiple.
Climbing parties also earn money advertising.
Climbing girls from Chongqing Ocean in a live video account number of fans on the 16323, she released 97 videos, most of her walking in Chongqing's high-rise buildings, the bridge upside down, won 110,000 likes. She She has released a short video clip "The World Beats Me", in which she mentions that she and her beloved have traveled eight cities and climbed 231 towers. She said, "It's not a danger to make my heart beat. The power of life.
On Weibo, Oceania regularly posts its own photo shoot on the roof, introducing the apparel worn and @ some tidal brand clothing brands.
A photography enthusiast who has been in contact with the Cliffs since 2015 has set up a studio to climb the stairs as part of his job and 'feed himself with hobbies'. They usually post Climbing videos and photos on social platforms, Sports, clothing, photography equipment cooperation, but he declined to disclose the specific income.
In a video broadcast platform, search for 'tall buildings', you can see some high-rise challenge video.God Qin Feng's video is also among them.He released 705 videos, the number of fans is more than 80000, was praised 76 Million times. Most of the album is a video of extreme sports wearing a cap and a black mask. The personal introduction contains a "cooperation and advertising consulting assistant" followed by a WeChat number.
After the reporter added WeChat, Qin Feng replied that he has an account on more than one platform, nearly 400,000 fans, but also advertising, in accordance with the different forms of advertising charges, I operate. Find him to promote more brand sports shoes advertisers, usually He is wearing a store clothes or shoes shooting Parkour video, and finally said a passage.Qin Feng in a larger platform account advertising price of 500 yuan, can be retained for 24 hours.
For the climb to the top of the skyscraper to play the ultimate sports, Qin said it can shoot video ads, the form needs to be discussed, but need to go to the field shooting, such as the Shanghai shot out good scenery, higher costs, prices ranging from thousands. He also said Wu After the fall of Yongning incident, many video platforms are now banning the relevant video, not necessarily made it.
Climbing anchor revenue and platform into
Beijing News reporter found that many net red brokerage companies said they can be broadcast on the anchors, and with the anchor into, at the same time broadcast platform will be divided into reward amount.
A company staff member who is working with a video broadcast platform said that they could build anchor for the artists, contract with the company for full-time and part-time work, and guarantee a full-time 6-day live broadcast for 6 hours a day for 20 days a month. Day 3 hours a day broadcast, according to the anchors of the consolidated basic salary .Reward of the money broadcast platform extract 30%, after deducting taxes, leaving about 58%, the company and the anchor six four.
The company can arrange for the anchor activities of large-scale guests, movie role recommendation, fans offline activities and other services.
And another company that cooperates with a number of large-scale video broadcast platforms said that it is a professional promotion and promotion for the anchors of the contracting companies and can help advertisers and commercials in the later stage, providing hosts two or three times a week a popular opportunity on the live broadcast platform, But for climbing outdoor anchor, the company will not buy insurance, all the consequences by the anchor themselves.
After signing the contract, the effective monthly broadcast of the anchor is 22 days a day, 4 hours a day is a valid day. Since the cooperation platform is more, the pumping of each platform is different, except pumping and tax deduction, Five points.
Chengdu a media company staff said they can sign outdoor camping, Parkour and other extreme sports are also included, you can help the anchor apply for live platform recommended support, but also a dedicated planning team and operations team, the anchor did not live content or bottleneck Period, the company to help plan activities.At the same time recording video, the wonderful part of the external station or microblogging client publicity.
Outdoor anchors first week trial period of about, and then will be signed. Anchor 50% of gifts received by the platform by the live platform pumped away, the company extracted 15%, the anchor will get 35% .According to the situation of pilot each anchor is divided into different Level, the end of the wage 3000-10000 yuan range, such as the anchor contract guaranteed salary of 3,000 yuan, if a month's gift is divided into less than 3,000 yuan, the company will make up 3,000 yuan.
Similarly, the media company also said it will not help runners and other extreme sports anchor to buy insurance.
There are also companies that, regardless of the type of anchor package, as long as the company's products can be sold, can be broadcast live. Sell money temporarily all anchors, 'the first to attract people, later readjustment'.
Insiders, the anchor income is not all reward, the platform will be drawn first, the rest is the anchor and the company can get the platform pumping situation is not the same, there are relatively few, but generally 60% -70% more.For example, the anchor received 100 playing reward, a platform pumping 70%, a company pumping into the remaining 50%, then, the anchor can only actually get 15 yuan (excluding tax) .
According to the level of the anchor, may be divided into different.In order to motivate or retain good anchor, well done anchor will get a higher proportion.This difference can be twofold, first, good company has the right to speak on the platform , You can negotiate with the platform.One is the company's own incentive for the anchor, and some anchors may get the full amount, such as the company in order to retain the big anchor, not revenue commission.
Climbing does not belong to China's extreme sports category
Wu Yongning in each platform to 'domestic extreme altitude challenge the first person in the sport' self-styled, but in fact, this climbing behavior is not part of China's extreme sports association sports areas.
The official website of China Extreme Sports Association defines the meaning of extreme sports: Extreme sports not only pursue 'higher, faster and stronger' in which athletics sports transcend the physical limits, but also emphasize what people get when they cross the psychological barrier Pleasure, Stimulation, Feeling of Achievement and Satisfaction Extreme sports unique cultural, spiritual, sports these three attributes make it a creative sports.
Starting from the first national extreme sports competition in 1999, the popularity and awareness of extreme sports has been increasing for nearly two decades and has grown into a professional sports event with a certain scale and a certain level.The official website shows that parkour, street Diseases, extreme skating, rafting and other 16 extreme sports have been officially recognized and promoted, but not in the climb.
In an interview with the media, Liu Qing, secretary general of China Extreme Sports Association, said that the normal extreme sports are healthy, have a certain mass base and can be loved by the public fashion sports, entertainment and cultural elements stressed the need for special training, special The venue is organized and guaranteed.
'A lot of people think we are going to die, in fact, we are just climbers.' Oranges did not buy insurance for themselves and climbed insecure buildings. She thought she should do her part, because she did not like someone because she liked her photos and videos , Just go looking for a tall building challenge themselves. 'That is not a challenge, it can only be reckless.' Orange only in the psychological and physical quality can make mistakes, will climb the stairs, climbing the floor and A group of like-minded friends, mutual protection.
Climbing party has tried to live on the roof of the 20th floor and found it easy to distract, not to mention making money in. Do have outdoor extreme sports anchors that there is no skill in climbing stairs, but by boldness. The anchor need talent, and some extreme sports need constant practice to reach a certain height.
After Wu Yongning had an accident, there was a microblogging saying that after climbing stairs, he said that he would not play afterwards. According to Amin, later, Wu Yongning's mother had also logged in WeChat's WeChat and made a speech in a small group of climbers.
'His mother kept crying and asked why we had to climb the stairs together and climb up the stairs.' At that moment, Amin just came down from the roof and he was filled with emotion when he heard these words. Unscrupulous.
Climbing the building conflicts with law and public safety
After a brief cooperation with the company, Amin retreat, he believes there is a certain danger climbing the building itself, live in order to 'look good' to climb different skyscrapers every day, in addition to pre-check points need to spend a lot of energy, but also to prevent being Security caught. 'I can not guarantee that every day my body is suitable for climbing stairs, climbing every day is not life.' Clearly, Amin stopped live.
Amin had a friend signed a company, have also slowly withdrawn, are more 'cherish life.' Amin said the circle like Yongning fight so few people, most of them are in good condition to go, will check out in advance , If the plateau is relatively slippery or stand loose signs, will choose to give up.
He also laughed, many people have seen their videos or photos taken after the imitation of shooting, want to follow them together to play, in order to prove themselves, to make more extraordinary moves, to attract attention, circle people call this type Artificial "small transparent."
Amin, another friend of Mountain Racing who has also received a solicitation from a cultural company, invites him to make a video broadcast of a similar "Red Bull Pocahontas" similar to a foreign one in the wild Bicycle competition, because of the danger is too high, Amin's friend eventually did not make it.
The second runner-up at the Second National Extreme Parkour Race, Zhao Honggang, also climbed the stairs and stood upstairs on the edge of the rooftop of the tall building. It was easy for him to go through the obstacles and pass obstacles. There were many more about him on the public social platform Extreme sports video.
He said that as he grew older, he slowly reduced the number of challenging extreme sports on the roof, and one video site found him suggesting that if he shot 20 similar Parkour videos and paid 1,600 yuan, he declined 'This is a very dangerous thing, and I do not make a difference of more than a thousand bucks,' said Zhao Honggang.
In addition to the contradiction between pay and benefits, climbing the stairs and the law and public security have some conflicts.
On November 8, the message of "Extreme Wing Ning falls" was widely circulated, when Amin was climbing a lighthouse in Kunming and was quickly sent to the police station after being seen by security guards. For him, Access to the police station is commonplace.
According to the law of our country, if the act of climbing causes the disturbance of public order and the endangering of public safety, the act of climbing may be classified as illegal and punished accordingly. The climbing may even be detained if it has serious consequences.
'I have been to dozens of times the police station, because of climbing the stairs.' He said frankly, for climbing the party, how cleverly dodge security personnel is an essential skill, if can not hide without being sent to the police station, light Criticized education and placed in administrative detention for less than 15 days, which behind the indifference and indifference actually challenged the legal bottom line.
Zhang Jingnian, a lawyer at Beijing Capital Law Firm, said that performing aerial self-portraits at the ceiling of urban areas is obviously different from the general risk of ALICE in the field exercise. In addition to posing great danger to personal safety, On the other hand, if the victim damages the building facilities, it will infringe on the property owners. On the other hand, such acts pose a threat to public safety and should be punished according to law.
Zhang Xinnian believed that in the incident of Wu Yongning, firstly, there was a major fault on the part of the victim himself. Secondly, if the video broadcast platform knows or should know such illegal acts of this subject, it is hard to blame, and should bear the corresponding Legal responsibility. (In the text Amin, small s, Qin Feng, etc. are pseudonyms)
A10-A11 version of writing / Beijing News reporter Zhao Peng Le