December 18, China World Hotel spotlights flashing, the fifteenth session of China Internet Economic Forum (i-China Forum 2017) feast resurgence, at the occasion of the big coffee, the annual industry leader of the 'Golden i Award' have homing, Work together to map the theme of the conference - 'the power of the moment'.
Matsushita Electric Industrial Co., Ltd., a brand advocating innovation and brand upgrading, won the two awards of 'Best Brand PR Communication 2017' and 'Best Brand Publicity Achievement Award' in 2017 with the re-evaluation of the Organizing Committee in 2017 for its high performance. , Which is also the third consecutive year that Matsushita won the Gold i Prize since 2015. Its successful exploration in the brand promotion field has added endless vitality to the industry innovation.
2017 is of extraordinary significance to Panasonic: Back in the past, the drastic B2B strategic transformation is fully on the right track. B2B and B2C work together to give full play to the development of enterprises. Focusing on the current chairman of Yoshinoya Matsushita Electric Industrial Co., It is scheduled to perform duties during the year to lead Matsushita to continue striding forward. Looking forward, Matsushita's move will be highly anticipated in the coming 2018 year, the 100th year of Matsushita's start-up. On this background, Matsushita brand PR harvest Golden i is a powerful compliment to its philosophy, wisdom and actions.
Matsushita, recognized as 'Best Brand PR Communication Award of the Year', combines high-quality marketing resources with its own business features, simultaneously launches online and offline, and focuses on enhancing the utilization of new media to continuously extend the brand's reach. , The influence of 'B2B Reporter Club' activities carried out by Matsushita has been further enlarged. In 2017, it took the opportunity of China Refrigeration Expo, Shanghai Auto Show and Industrial Expo to invite the media to conduct many club activities, share the fruits, enhance communication and transfer brand energy. Facing B2C, Matsushita's "Beautiful China Tour" will continue to play the role of bridging the bandwagon to attract popularity and brighten the brand. To meet the Olympic Games, Matsushita will actively prepare for the Olympics marketing year for 2018 PyeongChang Winter Olympics and 2020 Tokyo Olympics. , Panasonic also made gratifying achievements in new media marketing: the number of fans in social media accounts in China exceeded 10 million, and the growing brand awareness has also consolidated Panasonic's confidence.
Among the many brand activities, the "Monica Matsushita" Matsushita Matsushita Beauty China is a representative event in China, combining Panasonic's high-end materials with the promotion of the reputation of the brand and the sale. Living space 'theme, through a variety of scene shaping, so that viewers and consumers fully experience the charm of Panasonic's high-end products and solutions, interpretation of' longing for life 'in the first Hangzhou station activities, Panasonic also invited the audience ratings Queen Chen Qiaoen and visitors to interact, and held a massive riding activities, filling the brand vitality.Since long, has been a continuous 5-year Panasonic beautiful China line activities much consumer favorite, but also widely concerned about the industry, this time again to obtain 'Best Brand Outcome' award deserved reputation.
The award of "Golden i Award" is the honor of the annual excellent enterprise and brand in the internet era. The winner of "Golden i" evaluated by the 'conscience' standard is not only the main force of industry innovation but also the standard-bearer of leading the trend of the times. , Deep plowing the Chinese market in the process, Matsushita continue to give the brand new connotation, so that innovative elements truly integrated into the brand of growth genes. Centennial Panasonic, will release the publicity enthusiasm, win-win brilliant 2018!
The most cool new media technology information
Sweep won the prize
comment
* User statements are not the site's position, the site is not recommended any comments in the online store, dealer, beware of being deceived!
