At the dawn of the wearable device boom, emerging wearable device companies emerged, notably the world-renowned sports brands such as Adidas and Nike, while sportswear branded wearables were considered to be blessed The advantages of.
Although standing at the outlet, pigs can fly, but after the wind has passed, many of the pigs unable to 'self-build their wings' have all died'. According to IDC's 2017 Global Wearables third quarter shipments report The global share of wearables followed by Xiaomi, Fitbit, Apple, Huawei and Garmin.
Adidas announced the discontinuation of wearable product development software application direction In this competition is out of the first two is 'dead' among the sports people who have been considered the most advantageous one of the list are not .. According to foreign media latest news, Adidas announced the official end to make wearable products.
In fact, adidas can be considered as a sports brand in the early days of wearables, and in 2001 Adidas started its experiment with wearables and launched its first product, a sneaker equipped with sensors, until Nowadays, Adidas has created a great variety of hardware devices in the field of wearable devices. In addition to smart sports bracelets and smart sports shoes, Adidas also introduced a smart sensor with built-in sensors to help players improve their penalties , Pass, long pass, corner kick, shot and other football skills.
In addition, Adidas has also acquired Runtastic, a Norway-based sports monitoring software, for 15 years that can be used with Adidas wearable devices.
Adidas announced the discontinuation of wearable product development software application direction It is reported that Adidas announced the discontinuation of the development of hardware products, but officials said the future will be Runtastic applications and adidas sports applications development, switching from hardware to mobile applications development, and this initiative, as early as 2014 announced the discontinuation of wearable Nike equipment exactly the same time, then, Nike announced the discontinuation of the production of wearable products, instead of the development of application software.
In other words, we will no longer be able to buy adidas can produce their own wearable devices, but still can buy equipped with Adidas wearable devices.
