Orvite cloud network data show that in the past '11 'Golden Week, the domestic color TV market sales fell 15.6%, sales fell 11.9%. However OLED TV is thriving, the sales volume increased 145% year on year to achieve inverse Suning's data further shows that in the November 3 TV Super Category Day, OLED TV sales increased 509%, while the 'double 12' as the year as the last marketing node, the major color TV manufacturers, distribution channels, electricity Business platform are the final sprint time of the year.
Beijing Commercial Daily reporter found that in the 'double 12' period, Skyworth, Konka, Changhong, LG Electronics, Sony, Philips and other OLED TV manufacturers have multiple concessions and welfare activities, the unprecedented price cuts. The major distribution channels are turns staged pay Set off, red envelopes rain, interest-free coupons, free coupons and other activities.In addition to actively preparing for the OLED TV manufacturers, Suning, Gome and other home appliance sales channels also invest more energy in the OLED TV.Reporters visited through the store found, There have been appliance stores start hanging OLED TV category promotional materials, and some stores in the OLED TV star products have been placed in the best position.
According to the relevant person in charge of home appliance stores revealed that OLED TV industry chain for all parties have created tremendous value, but also more in line with the needs of the future shows that consumers are very concerned about the very high TV products, it is also more favored by the channel.
Experts said that 'Double 12' was the last major battle of the year for major TV manufacturers, channel distributors and color TV industries. The continued trend of OLED growth has been renewed and developed again during Double 12, Competing in the market competition, OLED TV will once again by virtue of its own technical superiority encirclement, and to plunge into a downturn in the TV market a tonic.